Fred Jorgensen • October 18, 2012@CrosbyMarketing

What's Trending: Insights from Agencies

About Crosby Marketing

• Integrated marketing communications firm

• Annapolis & Bethesda offices

• Government, Healthcare & Advocacy

2

Ground Rules for Digital Insights:

• Effective

• Adaptable

• Practical

• Already at “scale”

Joke! Do Not Tweet.

Examples of dynamic data:

• Detected

• Owned or Operational

• Expressed

Using Dynamic Data to Creatively Address Customers Online

298 people are paying attention to this presentation

215 people are paying attention to this presentation

189 people are paying attention to this presentation

167 people are paying attention to this presentation

Detected

Detected

Detected

Detected

Detected

Operational

Owned

Expressed

Expressed

• Heighten relevance

• Boost response and engagement

• Embolden authority via evidence

• Establish the normative behavior

• Provide a “freshness”

Integrating dynamic data into creative will:

The Insight

0 people are paying attention to this presentation

22

Thank you!

Fred Jorgensen • October 18, 2012

@CrosbyMarketingwww.CrosbyMarketing.com