Embed Size (px)
DESCRIPTION
After NAB last year, I was wondering what would be the next big thing for the Media Industry. The Software revolution is now pretty much done - it is everywhere. So, what’s next? I started researching... I read a lot, reviewed what is hot and how they may affect our industry. I decided to base today’s talk on the 2012 Gartner Hype Cycle for Emerging Technologies published in September 2012. I review the main technologies that are being introduced and I define how it may apply to Broadcasters, Broadcast equipment manufacturers and Broadcast Transmission specialists as well as for Local Access Providers. I give examples for each of those industry, how the new technologies may influence the future 10 years and what they should investigate for their enterprises.
Citation preview
What’s the Next Big Thing?
A training for Broadcast
Professionals
MJ Drouin, VidTrans 2013
Los Angeles, 13/02/26
Biography: MJ Drouin• For the past 3 years, I am Director of IT and Marketing teams as well as Customer Solutions
and Network Evolution at Aldea Solutions.
• With 20 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Costing & Pricing, Information Technologies, Vendor & Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as an expert consultant.
• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP
• Extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management (http://www.slideshare.net/mjdrouin)
– Past engagements were: Extreme event management (2012), Introduction to File-based workflow (2011), Cloud Computing training for
Content provider (2011), My video is a file, now what? (2010), Service Oriented Architecture (SOA) (2010), Pitfalls of software development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive
Systems (2008), DVB-H: Video over IP goes Wireless (2006/2010), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.
• http://www.linkedin.com/in/mjdrouin
• http://twitter.com/mjdrouin MJ Drouin, VidTrans 2013 2/22
Introduction
• 10 years ago ���� Predicted SW everywhere
• Today ���� SW in car, in dishwasher, power cord, etc
So, what’s the next big thing for us?
MJ Drouin, VidTrans 20133/22
Summary
• Introduction
• Gartner Technology Hype
Cycle
• How will it affect us, really?
• What are the Opportunities?
• Conclusions
�Crowd sourcing
�Big Data & Cloud
�Information
�Consumerization
2013/02/26 4/22MJ Drouin, VidTrans 2013
The Gartner Hype Cycles
MJ Drouin, VidTrans 20135/22
1995 Technology Hype Cycle
MJ Drouin, VidTrans 20136/22
2012 Technology Hype Cycle
MJ Drouin, VidTrans 20137/22
How will it affect Broadcasters?
Local Access
Providers
Broadcaster
Advertisers
Viewers
$
$
$
$
$
$
MJ Drouin, VidTrans 2013
Ads
Info on viewers
Web Subscriptions
9/22
500B TV Market, New Battlefield for
Internet Companies
MJ Drouin, VidTrans 201310/22
500 Billion?
MJ Drouin, VidTrans 2013* Forbes, Sept 2011
11/22
How will it affect
Broadcast Manufacturers?
Consumer
Product
Manufacturers
Broadcaster
Broadcast
ManufacturersNon-traditional
Equipment
(Telecom, IT,
Integrators)
$$$
$
$
$
Other Web &
Content
Producers$$$
Broadcast
EngineeringJan 2013
IP
MJ Drouin, VidTrans 201312/22
Convergence example: IT
MJ Drouin, VidTrans 2013* zdnet Hinchcliffe Blog
13/22
How will it affect
Video Telecom Providers?
Telecom
ProvidersBroadcaster
Video Telecom
Providers Web, Mobile,
Non-real time
Services
$$$
$
$
$
Other Web &
Content
Producers$$$
HD-SDI
IP
Local Access
Providers
Viewers
$
$
$
MJ Drouin, VidTrans 201314/22
Local Access Providers
• Saturated ecosystem
• Newcomers
• New technology
• New access points for content
MJ Drouin, VidTrans 2013 * Forbes, Sept 2011 15/22
Information Opportunity
• Become an Information Leader
– Information
TECHNOLOGY?
– or
– INFORMATION
technology?
2013/02/26 16/22MJ Drouin, VidTrans 2013
• Take
advantage of
what you already have to make
something
different!
MJ Drouin, VidTrans 201317/22
Big Data Opportunities
MJ Drouin, VidTrans 2013
* IDC Predictions, Nov 2011
18/22
Audience Data Management
MJ Drouin, VidTrans 201319/22
Crowdsourcing Opportunities
MJ Drouin, VidTrans 201320/22
MJ Drouin, VidTrans 201321/22
Conclusion
• Times of change!
• People-driven opportunities and new paradigms
• Question the Status Quo
FOCUS, CONNECT & LEAD THE CHANGE
MJ Drouin, VidTrans 201322/22
