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WHAT’S THE DEAL
WITH COUPONSIN CANADA
Albert S. Bitton
Who Am I
GOAL #1
Knowledge of the coupon industry in
Canada
GOAL #2
Opportunities in the
industry
RAISE YOUR HANDS
RETAILERS HATE COUPONS
TOO BAD! ….cause
CONSUMERS LOVE THEM
STATS
OVER 55% OF CANADIAN
CONSUMERSREGULARLY USE
COUPONS
OVER 95%What % of mobile users search for
coupons while shopping?
Of those, 55% actually used a coupon Q4 2015
Which Households are more likelyto use coupons?
Incomes above $100,000
Incomes between$35 - $100,000
Incomes below $35,000
TWICE as likely to use coupons
% subscribes just to receive coupons, deals
65% 55% 40%
#1 Demographic for Coupons
?WHO IS THE TOP DEMOGRAPHIC FOR COUPON USE…BY FAR!?
?
#1 Demo are Womenat 75%
Who is #1 in the Women demographic?
TEENS
University Students
Young Professionals
Established Professionals
SENIORS
MOMS
MOMS
#1 #2
SMS &Push Notifications
Preferred
ECOSYSTEM
?
The Deals & Coupons Ecosystem in Canada
LOCAL Coupons & Deals
ONLINE COUPONS
GROCERY COUPONS
PRODUCT DEALS
COUPON BOOKSCASH
BACK
MOBILE OFFERS
SAVINGS CARDS FLYER DEALS
DIRECT MAIL
CREDIT CARDS
SMB EMPLOYEE
SPA DEALS TRAVEL DEALS RESTAURANT DEALS
DEAL AGGREGA
TORS
COUPON BLOGS
AFFILIATE
DEAL/COUPON TECHNOLOGY
LOCAL Daily Deals
Loyalty Coupons
MARKETERSCAN REACH MILLIONS OF
CONSUMERS…in their inbox or phone
STUDENTS PARENTS
RESTAURANT CONSUMERSTRAVELS
HEALTH CONSUMERS EMPLOYEES
MOVING FORWARD
Coupons grow with eCommerce
PRINT & GROCERIES
LOCAL
Mobile growth impacts
No Mobile Coupon Leader in Canada
Online Delivery | Mobile Grocery Apps | Digital Flyers
Over 7 Billion distributed
Only 70 million redeemed -30%
Grocery Adapting to Digital/Mobile
Ecommerce is only 5% of total retail Sales in Canada.
Opportunity for Affiliate Networks to distribute local coupons.
Local Coupons = Massive Opportunity
RECOMMENDATIONS
FOR:
ADVERTISERSAFFILIATE NETWORKS
AFFILIATES
Use to:- retarget cart abandonment
- Generate signups on your email list or social media accounts.
ADVERTISERS
NOT about Discounting!Advertising Expense to Generate leads
-Make it drop dead easyfor affiliates to launch couponing websites, promos, widgets, business models, by niche, etc…
AFFILIATE NETWORKSUnder utilizing couponing…
-Focus on local,
Stop being a ME too…
Don’t compete withBig Competition…
Niche your efforts…become a resourceetc
AFFILIATES
Albert S. [email protected]
