This week in Read of the Week an interesting take on ads’ visibility across both off and online universes Other topics include: • Apple’s possible strategic move behind Topsy’s acquisition • Adwords’ new Active View metric • Double screening in the UK • Adform RTB trend report Europe Q3 2013 • Urban legends of mobile advertising

And also check out some cool & random things: • 10 bad apples of digital media – have you come across any? • Making your desktop invisible to everyone but you

READY?! GO!

Read of the Week:

• Don’t fall for the ‘invisible ads’ charade: a very interesting point of view across the off and online worlds

Insights, News and #FoodForThought:

• Can Apple’s acquisition of Topsy be its answer to Google Search?

• Tablets accounted for 28% of all global mobile ad impressions over Q3 2013, which was double their share in Q4 2012, Adfonic reports

• On ads’ visibility: AdWords’ new Active View metric give advertisers a strategic edge

• Xiaomi sells 150,000 smartphones is less than 10 minutes on WeChat!

– For those unfamiliar with WeChat it is China’s most popular messaging app, similar to WhatsApp

• Amazon’s virtual desktop service (i.e. log in remotely to work desktop) has now arrived on the iPad

• Double screening now the norm for 80% of Brits

• Tumblr brings ‘sponsored’ trending blogs to its mobile apps

• The UK’s public lack of awareness and trust in near field communications (NFC) payment technology is preventing its adoption, YouGov reports

• Apple signs deal with China Mobile: tie-up will provide access to 700 million subscribers

Learning Materials:

• 11 must-measure KPIs for content marketing success, on the basis that when done correctly content marketing has its own ROI as a channel

• Adform RTB trend report Europe Q3 2013

• General growth in spend

• Average CPM and CTR increases

• Plus RTB performances by country and industry

• In the context of online marketing, how should machines and humans work together to achieve the best outcome – words of wisdom on RTB context, tactics and strategy

• The urban legends of mobile advertising

Cool

• 10 Bad Apples of Digital Media: yes, according to Digiday the online advertising industry has been infiltrated by douchebags following the $$

• A clever use to iBeacons: access to iOS newsstand publications in your local pub

Random

• 18 emojis that should exist but don’t

• The ultimate privacy screen: how to make your computer monitor invisible to everyone but you

Thank you for reading! WGOID brought to you by Nuno Martins, Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!