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In this presentation, we cover the retail development trends nationwide and the state of the market in Texas. Also included are case studies from the City of Cleburne, Texas and the City of Temple, Texas.
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Texas Municipal League
2013
What You Should Know About Retail Today
TRUSTED ADVISOR TO
TOP RETAILBRANDS
HELPED OVER 650 COMMUNITIESRECRUIT OVER35 MILLION SQ. FT.OF RETAIL SPACE
RETAIL DEVELOPMENT DYNAMICS AND TRENDS
• An estimated 78,325 stores to open in the next 2 years-Retail Traffic
• 11% increase over projected 2011-2012 numbers.
RETAIL TRENDS
• Small is the new big• Private Sector – capitalize on
opportunity and exploit new markets• Shrinking average store footprints • Retailers are adapting to urban settings• Recovery strategies to increase market
share• Responding to customer
RETAIL TRENDS
• Target introducing new concept – half the size of its current stores today
• Walmart opening stores 188,00 sq ft. vs 220,000 sq ft.
• Lowe’s introduced its smaller footprint (117,000 sq ft.) in 2010. Allows for:– Capitalization on untapped urban markets– Emersion into smaller, secondary markets
that had previously been overlooked
RETAIL TRENDS
• Dollar General and Family Dollar• Subway, KFC and Five Guys Famous
Burgers and Fries• World Wear Project expects to open
650 stores by August 2014 and Teen Discount Zone will likely open 400
AGGRESSIVE RETAIL
BEST PRACTICES PROACTIVE &
TARGETED CUTS LEAKAGE
RECRUITRETAIL
RETAINBUSINESS
KEEPS LOCALS COMPETITIVESUPPORTS ENTREPRENEURS
CUTS LEAKAGE
THINK LIKE A RETAILER
Charley AyresVice President
Temple Economic Development Corporation
Getting Competitive and Staying Competitive:
Temple, Texas
Temple, Texas by the Numbers
The school of industrialized thought.
Online vs. In Line
The rise of regionalism.
Developing the targets.
The “main street” approach.
Blending not leveling.
Questions?
Mayor Scott CainCity of Cleburne
If you build it, they will come
Cleburne, Texas: Preparing for Growth
An economic strategy Mayor Scott Cain
The current retail market for Cleburne
• Mostly fast food• Stagnant retail• Historic loss of retail• Historic downtown is
mostly vacant or with law offices
• Small town charm• Undeveloped creek• 50 min. commute to Fort Worth• Substantial leakage• Low average median income• Several natural draws to area• Cultural & convention events
Economic Challenges
• Impending population explosion(30,000 to 65,-75,000 in 15
yrs)• No comprehensive plan or strategy• Longstanding traditions• Tough economy & tight budgets• Aging infrastructure• School district decline• Developable cities to the north• Lower average income per capita• Historically closed community• No development standards in growth
areas• Community fractured• Community morale was low• Lack of code enforcement• Past emphasis on railroad then in• Tornado recovery• BUT THAT’S NOT ALL OF THE STORY!!!
Economic Strategies for Growth
• Develop a comprehensive plan
• Identify the retail market & leakage
• Strategy for improved options
• Identify catalyst projects
• Obtain community buy-in
• Establish benchmarks & improvement systems
• Search out retail business
• Know your resources
Get Community Buy-in“A man convinced against his will, is of the same opinion still.”
-Dale Carnegie
• Appoint committees
• Host town halls
• Conduct neighborhood coffees
• Use all media resources available
Identify The Market
• What retail markets can you offer
• Determine what retail is leaving
• Please come vs. You must come
• Just the facts please
• Look for retail that fits (be realistic)
Identify Catalyst Projects
Find opportunities to drive crowds
Pull from community identity
Create energy and excitement
Get business involved
Go Where They Are• ICSC National Retail Convention
• Creative marketing strategy
• Follow Up
• Stay positive (for each “yes” you will Have 10-20 turn you down
Know Your Resources• Tax Abatement Policy & Guidelines• 380 Economic Development Program• Expedited Reviews & Permitting• Tax Increment Finance Districts• Texas Enterprise Fund Program (state)• Waiver of permit and inspection fees• Assistance on applications for Skill Development Program (Hill College)• Arrange job fairs• Texas Capital Fund Program• Texas Emerging Technology Fund• Texas Main Street Program• Use of Special Utility Districts & Overlays• 4A Economic Sales Tax Incentive Program
Dream Big & Enjoy Your Victories!!!
HOW THESE GROCERY TRENDS
IMPACT YOUR COMMUNITY
Lisa [email protected]
Charley [email protected]
Mayor Scott [email protected]
QUESTIONS?
