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What Will your buyers trust?

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Page 1: What Will your buyers trust?

24%

WEBINARS

SOCIAL POSTS

SLIDE­SHOWS

E­NEWSLETTERS

PODCASTS

Data Source: KISSMetrics

*All statistics plotted for average readership preferences amongst technologypurchasers worth or above $10,000

34%

34%

31%

30%

COLLATERAL

COLLATERALS

CAN YOU PROVEYOURSELF IN

TRUSTWORTHY

BUILD YOURIMPRESSIONWITH THESE!

BUILD YOURIMPRESSIONWITH THESE!

YOURPROMOTIONSNEEDPROMOTIONS!

YOURPROMOTIONSNEEDPROMOTIONS!

YOURCOLLATERAL

NEEDSPROMOTIONS!

YOURCOLLATERAL

NEEDSPROMOTIONS!

THEY WILL GIVEYOU JUST ONE

CHANCE

THEY WILL GIVEYOU JUST ONE

CHANCE

PRIMARYPROMOTIONmedia

media

TOP 5

TOP 5

TOP 5

What will yourbuyers trust?

SECONDARYPROMOTION

1DATA SHEETS

EMAILS

SUCCESS STORIES

TESTIMONIAL MAGAZINES

BLOGS

INFOGRAPHICS

57%*

57%

42%

35%

30%

25%

52%

42%

35%

35%

WHITEPAPER

VENDOR WORKSHEETS

TECH GUIDES

VIDEO / MULTIMEDIA

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