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Is your business prepared for a crisis? Learn why and how you should prepare any business crisis situation.
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Warren Buffett Said It Best:
“It takes 20 years to build a
reputation and five minutes to
ruin it.”
Startling Business Facts:
More than half of U.S. companies report having had a crisis that resulted in negative media coverage.
Startling Business Facts:
of U.S. companies don’t even have a crisis plan in place.
57%
Startling Business Facts:
of business decision makers believe new
media has made managing crises more difficult.
65%
Startling Business Facts:
of corporate executives are confident that their company’s crisis plan would be executed effectively.
28%Only
Startling Business Facts:
of companies that dealt with a crisis experienced a drop in revenue.
41%
So What Do You Do?
Be Proactive Not Reactive
Proactive Focus Reactive Focus
Circle of Concern
Circle of Influence
Circle of Influence
Circle of Concern
Ask Yourself 3 Questions:
• When a crisis hits, will your company be ready?
• Do you know what you will do?
•Do you have a plan?
What Direction Should You Take?
Professional
Apathy DIY Solution Hybrid
Consulta
nt
Food For Thought:
“Unfortunately, the court of public opinion often renders its verdict within 24 hours after the first reporter calls or the first TV camera goes on,” says Cheryl Miller, chief executive officer at At The Table Public Relations. “How you handle a crisis in the first 24 hours sets the tone of what all future coverage and opinions will look like on this subject.”
A Final Thought to Consider:
“By failing to prepare you are preparing to fail”
- Benjamin Franklin
Seek Professional Advice
Still Confused
Cheryl Miller
Phone: (813) 251-4242
Cell: (813) 240-2664
Email: [email protected]
301 W. Platt Street, Suite 414Tampa, FL 33606www. AtTheTablePR.com
We are Specialists in Crisis Planning and Management
