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'73% of brands could disappear tomorrow and consumers wouldn't care.' This is Unilever's biggest challenge, and they see real opportunities to use IoT to make their brands more important for consumers everywhere. In this talk from IoT14, Jeremy Basset considers the main value that IoT technologies can offer Unilever
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THE CONNECTED
HOME . @JEREMYBASSET Global Marketing Director
“73% of brands could disappear and consumers wouldn't care”
Havas, 2013 Meaningful Brands Research
cB4L
ENGAGING conversation
Shared EXPERIENCES
Enhanced UTILITY
ENGAGING
Personalised > Personal Broadcast > Contextual Always on > Always relevant
EXPERIENTIAL
Desirable Interactive Sharable
UTILITY
Product as a service Multidimensional Appreciated
ENGAGING conversation
Shared EXPERIENCES
Enhanced UTILITY
KIT
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BAT
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PIONEER PILOT PARTNER
@UnileverFoundry
THE CONNECTED
HOME . @JEREMYBASSET Global Marketing Director
