What The Broadcaster

Saw

A guide to the perplexed

1981

Canada: Prime-time Weekday TVCanada: Prime-time Weekday TV

Monday

CBC That's Incredible! CFL FOOTBALL

CTV Private Benjamin The Two of Us M*A*S*H House Calls Lou Grant

Tuesda y

CBC Happy Days Laverne and Shirley SCTV Too Close for Comfort Hart to Hart

CTV Simon and Simon (Nov.) The CTV Tuesday Night Movies

Wednesda y

CBC You Can’t Do That On Television HOME FIRES Dallas

CTV Mr. Merlin (Oct.) WKRP in Cincinnati Nurse Shannon (Nov.)

Thursday

CBC KIDS OF DEGRASSI MAN ALIVE Three's Company Too Close for Comfort ??

CTV Simon and Simon (Nov.) The CTV Tuesday Night Movies

Friday

CBC Benson Mork and Mindy Magnum P.I. TOMMY HUNTER

CTV The Incredible Hulk The Dukes of Hazzard Dynasty

1981US Prime Time Weekday ScheduleUS Prime Time Weekday Schedule

Monday

ABC That's Incredible! Monday Night Football

CBS Private Benjamin The Two of Us M*A*S*H House Calls Lou Grant

NBC Little House on the Prairie NBC Monday Night at the Movies

Tuesda y

ABC Happy Days Laverne and Shirley Three's Company Too Close for Comfort Hart to Hart

CBS Simon and Simon (Nov.) The CBS Tuesday Night Movies

NBC Father Murphy (Nov.) Bret Maverick (Dec.) Flamingo Road

Wednesda y

ABC The Greatest American Hero The Fall Guy (Nov.) Dynasty

CBS Mr. Merlin (Oct.) WKRP in Cincinnati Nurse Shannon (Nov.)

NBC Real People The Facts of Life Love, Sidney (Oct.) Quincy, M.E.

Thursday

ABC Mork and Mindy Best of the West (Sep.) Barney Miller (Nov.) Taxi 20/20

CBS Magnum, P.I. Knots Landing Jessica Novak (Nov.)

NBC Harper Valley Lewis & Clark (Oct.) Diff'rent Strokes Gimme a Break! (Oct.) Hill Street Blues

Friday

ABC Benson Bosom Buddies Darkroom (Nov.) Strike Force (Nov.)

CBS The Incredible Hulk The Dukes of Hazzard Dallas

NBC NBC Magazine McClain's Law (Nov.) local

Friday, April 10, 2009 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM

ABC Wheel of Fortune

Wife Swap

Supernanny

20/20 >

CBS Entertainment Tonight

Ghost Whisperer

Flashpoint

NUMB3RS >

FOX Seinfeld

Terminator: The Sarah Connor Chronicles

Dollhouse

Fox 5 News at 10 >

NBC Access Hollywood

Howie Do It

Howie Do It

Friday Night Lights

Dateline NBC >

CW Family Guy

Everybody Hates Chris

The Game

America's Next Top Model

PIX News at Ten >

MNT Tyler Perry's House of Payne

WWE Friday Night SmackDown!

My 9 News

WPXN Family Feud

M*A*S*H

Malice >

TLMD < 12 Corazones

Doña Barbara El Rostro de Analia

Sin Senos no Hay Paraiso

UNI < Las Tontas No Van al Cielo

Cuidado con el Ángel

Mañana Es Para Siempre

La Rosa de Guadalupe >

AETV < CSI: Miami

CSI: Miami

CSI: Miami

CSI: Miami >

AMC < Wolf Heat >

BBCA < BBC World News America

Mistresses

Mistresses

BBC World News America >

BET < 106 & Park: BET's Top 10 Live

Beach Rhymes

Third Wheel Hair & Make-Up Do It Or Don't Soul Plane >

BRAVO < Lethal Weapon 2 Three Kings >

CMTV < Trading Spouses: Meet Your New Mommy

Extreme Makeover: Home Edition

Extreme Makeover: Home Edition

Cribs

CNBC < American Greed

House of Cards

Deal or No Deal >

CNN < Lou Dobbs Tonight

Campbell Brown: No Bias, No Bull Larry King Live Anderson Cooper 360 >

COMEDY Scrubs

The Daily Show With Jon Stewart

The Colbert Report

Important Things With Demetri Martin

South Park

Lisa Lampanelli: Dirty Girl >

CSPAN < Tonight From Washington >

DISN Hannah Montana

The Suite Life on Deck

Phineas and Ferb

Herbie: Fully Loaded >

DSC How It's Made

Dirty J obs

Extreme Loggers

Extreme Loggers >

E The Daily 10 The Girls Next Door

The Girls Next Door

Keeping Up With the Kardashians

Keeping Up With the Kardashians

The Soup

ESPN SportsCenter

Golf >

ESPN2 NBA Shootaround NBA Basketball

FAM That '70s Show

That '70s Show

That '70s Show

That '70s Show

That '70s Show

America's Funniest Home Videos >

FNC < The FOX Report With Shepard Smith

The O'Reilly Factor Hannity On the Record With Greta Van Susteren >

FOOD < Challenge

Unwrapped

Unwrapped

Diners, Drive-Ins and Dives

Diners, Drive-Ins and Dives

Titans of Taste >

7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM

ABC Wheel of Fortune

Wife Swap

Supernanny

20/20 >

CBS Entertainment Tonight

Ghost Whisperer

Flashpoint

NUMB3RS >

FOX Seinfeld

Terminator: The Sarah Connor Chronicles

Dollhouse

Fox 5 News at 10 >

NBC Access Hollywood

Howie Do It

Howie Do It

Friday Night Lights

Dateline NBC >

CW Family Guy

Everybody Hates Chris

The Game

America's Next Top Model

PIX News at Ten >

MNT Tyler Perry's House of Payne

WWE Friday Night SmackDown!

My 9 News

WPXN Family Feud

M*A*S*H

Malice >

TLMD < 12 Corazones

Doña Barbara El Rostro de Analia

Sin Senos no Hay Paraiso

UNI < Las Tontas No Van al Cielo

Cuidado con el Ángel

Mañana Es Para Siempre

La Rosa de Guadalupe >

AETV < CSI: Miami

CSI: Miami

CSI: Miami

CSI: Miami >

AMC < Wolf Heat >

BBCA < BBC World News America

Mistresses

Mistresses

BBC World News America >

BET < 106 & Park: BET's Top 10 Live

Beach Rhymes

Third Wheel Hair & Make-Up Do It Or Don't Soul Plane >

BRAVO < Lethal Weapon 2 Three Kings >

CMTV < Trading Spouses: Meet Your New Mommy

Extreme Makeover: Home Edition

Extreme Makeover: Home Edition

Cribs

CNBC < American Greed

House of Cards

Deal or No Deal >

CNN < Lou Dobbs Tonight

Campbell Brown: No Bias, No Bull Larry King Live Anderson Cooper 360 >

COMEDY Scrubs

The Daily Show With Jon Stewart

The Colbert Report

Important Things With Demetri Martin

South Park

Lisa Lampanelli: Dirty Girl >

CSPAN < Tonight From Washington >

DISN Hannah Montana

The Suite Life on Deck

Phineas and Ferb

Herbie: Fully Loaded >

DSC How It's Made

Dirty J obs

Extreme Loggers

Extreme Loggers >

E The Daily 10 The Girls Next Door

The Girls Next Door

Keeping Up With the Kardashians

Keeping Up With the Kardashians

The Soup

ESPN SportsCenter

Golf >

ESPN2 NBA Shootaround NBA Basketball

FAM That '70s Show

That '70s Show

That '70s Show

That '70s Show

That '70s Show

America's Funniest Home Videos >

FNC < The FOX Report With Shepard Smith

The O'Reilly Factor Hannity On the Record With Greta Van Susteren >

FOOD < Challenge

Unwrapped

Unwrapped

Diners, Drive-Ins and Dives

Diners, Drive-Ins and Dives

Titans of Taste >

…and… 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM

FX < The Hot Chick Deuce Bigalow: Male Gigolo >

G4 < Attack of the Show!

X-Play

Cheaters

Cheaters

Cops

Cops 2.0

GSN Pyramid

Family Feud

Who Wants to Be a Millionaire

Family Feud

Who Wants to Be a Millionaire

The Newlywed Game

HALMRK < Skylark Love Takes Wing >

HBO < The Astronaut Farmer 300 Real Time With Bill Maher >

HGTV House Hunters

Property Virgins

Myles of Style

House Hunters

Bang for Your Buck

House Hunters International

HISTORY < Modern Marvels

Modern Marvels

Patton 360

Warriors >

IFC < Fast Food Nation Super Troopers >

LIFE Reba

Will & Grace

Will & Grace

Wife Swap

Wife Swap >

MAX < Juno The Promotion Live Free or Die Hard >

MSNBC < Hardball With Chris Matthews

Countdown With Keith Olbermann

The Rachel Maddow Show

Countdown With Keith Olbermann >

MTV < For the Love of Ray J

Making the Band 4

From G's to Gents

Real World/Road Rules Challenge >

MTV2 Pearl Jam Ten Revisited

Rob & Big

Rob & Big

Rob & Big

Rob & Big

Rob & Big

NGC < Dog Whisperer

Dog Whisperer

Dog Whisperer

DogTown >

NIK iCarly

The Penguins of Madagascar

The Penguins of Madagascar

SpongeBob SquarePants

SpongeBob SquarePants

George Lopez

OXYGEN < Mrs. Winterbourne Raising Helen >

QVC < Steel by Design Jewelry

NutriSystem Weight Loss Program

Gardening Made Easy by Cottage Farms >

SCIFI < Stargate: Continuum Moonlight

Primeval >

SHOW < Pretty Woman United States of Tara

The Tudors

SPIKETV < CSI: Crime Scene Investigation

CSI: Crime Scene Investigation

Deadliest Warrior

World's Most Shocking Moments: Caught on Tape >

STYLE Clean House Comes Clean

Whose Wedding Is It Anyway?

Whose Wedding Is It Anyway?

Outlaw In-Laws

SUNDAE < This Revolution The Hill

Office Tigers

Pulling

The Life and Times of Vivienne Vyle

Sleeping Dogs Lie >

TBS Seinfeld

Family Guy

Family Guy

My Cousin Vinny >

TLC < What Not to Wear

What Not to Wear

What Not to Wear

Say Yes to the Dress

TNT < Law & Order

Last Holiday Guess Who >

TOON Star Wars: The Clone Wars

The Secret Saturdays

Batman: The Brave and the Bold

Star Wars: The Clone Wars

Ben 10: Alien Force

King of the Hill

TRAV < Treasure Hunter: Kirsten Gum

Investigations of the Unexplained

Ghost Adventures

Most Haunted >

7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM FX < The Hot Chick Deuce Bigalow: Male Gigolo >

G4 < Attack of the Show!

X-Play

Cheaters

Cheaters

Cops

Cops 2.0

GSN Pyramid

Family Feud

Who Wants to Be a Millionaire

Family Feud

Who Wants to Be a Millionaire

The Newlywed Game

HALMRK < Skylark Love Takes Wing >

HBO < The Astronaut Farmer 300 Real Time With Bill Maher >

HGTV House Hunters

Property Virgins

Myles of Style

House Hunters

Bang for Your Buck

House Hunters International

HISTORY < Modern Marvels

Modern Marvels

Patton 360

Warriors >

IFC < Fast Food Nation Super Troopers >

LIFE Reba

Will & Grace

Will & Grace

Wife Swap

Wife Swap >

MAX < Juno The Promotion Live Free or Die Hard >

MSNBC < Hardball With Chris Matthews

Countdown With Keith Olbermann

The Rachel Maddow Show

Countdown With Keith Olbermann >

MTV < For the Love of Ray J

Making the Band 4

From G's to Gents

Real World/Road Rules Challenge >

MTV2 Pearl Jam Ten Revisited

Rob & Big

Rob & Big

Rob & Big

Rob & Big

Rob & Big

NGC < Dog Whisperer

Dog Whisperer

Dog Whisperer

DogTown >

NIK iCarly

The Penguins of Madagascar

The Penguins of Madagascar

SpongeBob SquarePants

SpongeBob SquarePants

George Lopez

OXYGEN < Mrs. Winterbourne Raising Helen >

QVC < Steel by Design Jewelry

NutriSystem Weight Loss Program

Gardening Made Easy by Cottage Farms >

SCIFI < Stargate: Continuum Moonlight

Primeval >

SHOW < Pretty Woman United States of Tara

The Tudors

SPIKETV < CSI: Crime Scene Investigation

CSI: Crime Scene Investigation

Deadliest Warrior

World's Most Shocking Moments: Caught on Tape >

STYLE Clean House Comes Clean

Whose Wedding Is It Anyway?

Whose Wedding Is It Anyway?

Outlaw In-Laws

SUNDAE < This Revolution The Hill

Office Tigers

Pulling

The Life and Times of Vivienne Vyle

Sleeping Dogs Lie >

TBS Seinfeld

Family Guy

Family Guy

My Cousin Vinny >

TLC < What Not to Wear

What Not to Wear

What Not to Wear

Say Yes to the Dress

TNT < Law & Order

Last Holiday Guess Who >

TOON Star Wars: The Clone Wars

The Secret Saturdays

Batman: The Brave and the Bold

Star Wars: The Clone Wars

Ben 10: Alien Force

King of the Hill

TRAV < Treasure Hunter: Kirsten Gum

Investigations of the Unexplained

Ghost Adventures

Most Haunted >

TV is…

» Overextended Too many channels Too much debt

» Losing ad share» Competing with New Media

Web time is rivaling TV time

» Overextended Too many channels Too much debt

» Losing ad share» Competing with New Media

Web time is rivaling TV time

The Recession has…

» Removed slots that were once commissioned.

» Increased acquisition slots.» Reduced commissioned budgets.

More library titles, fewer originals. More reality, less scripted. More repeats, fewer hours.

» Removed slots that were once commissioned.

» Increased acquisition slots.» Reduced commissioned budgets.

More library titles, fewer originals. More reality, less scripted. More repeats, fewer hours.

Fox

7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m.

Sunday American Dad!

(R) King of the Hill (R) The Simpsons King of the Hill Family Guy American Dad!

Monday House 24

Tuesday American Idol Fringe

We dnesday Lie to Me American Idol

Thursda y Bones Hell's Kitchen

Friday Terminator: The Sarah Conn or Chronicles / Prison Break (4/24) Dollhouse

S aturday

Local Programming

COPS COPS America's Most Wanted: America Fights Back

7:00 p.m. 7:30 p.m. 8:00 p.m. 8:30 p.m. 9:00 p.m. 9:30 p.m.

Sunday American Dad!

(R) King of the Hill (R) The Simpsons King of the Hill Family Guy American Dad!

Monday House 24

Tuesday American Idol Fringe

We dnesday Lie to Me American Idol

Thursda y Bones Hell's Kitchen

Friday Terminator: The Sarah Conn or Chronicles / Prison Break (4/24) Dollhouse

S aturday

Local Programming

COPS COPS America's Most Wanted: America Fights Back

Is cutting down it’s Prime Time hours

CBC

7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM

Sunday Heartland Movies and Specia ls CBC News: Sunda y Night

Monday Little Mosque on

the Prairie Soph ie Just For Laughs

Tuesday Rick Mercer Report This Hour Has 22

Minutes Wild Roses

We dnes d

ay The Week The Women Went Being Erica

Thursda y The Nature of Things Doc Zone

Friday

Corona tion Stree t Jeopardy!

Rick Mercer Report Market place the fifth estate

The Nationa l

S aturday Hockey Night in Canad a

7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM

Sunday Heartland Movies and Specia ls CBC News: Sunda y Night

Monday Little Mosque on

the Prairie Soph ie Just For Laughs

Tuesday Rick Mercer Report This Hour Has 22

Minutes Wild Roses

We dnes d

ay The Week The Women Went Being Erica

Thursda y The Nature of Things Doc Zone

Friday

Corona tion Stree t Jeopardy!

Rick Mercer Report Market place the fifth estate

The Nationa l

S aturday Hockey Night in Canad a

Is flirting with NarrowcastingIs flirting with Narrowcasting

The Changing Schedule

» What Schedule?» Look for shrinkage in TV providers.» Look for remakes.» Look for “Next Gen” shows

Mixed genres like: Big Dreams, The Locator, Someone’s Gotta Go.

» “Big” programming from Big players. Dramatic serials & “must-see shows” Summer Miniseries (BBC, etc.)

» What Schedule?» Look for shrinkage in TV providers.» Look for remakes.» Look for “Next Gen” shows

Mixed genres like: Big Dreams, The Locator, Someone’s Gotta Go.

» “Big” programming from Big players. Dramatic serials & “must-see shows” Summer Miniseries (BBC, etc.)

TV Audiences are Roaming

» TV is on the Web: It’s TV - financed and 100% network dependent. 10 minutes average viewing. (<200,000 viewers) Testing vs. Watching. Active Grazing.

» The web is on the TV. The PVR, digital set-tops.

» Mobile programming: ADD bits.» The New Broadcasters.

Beyond aggregating UGC

» TV is on the Web: It’s TV - financed and 100% network dependent. 10 minutes average viewing. (<200,000 viewers) Testing vs. Watching. Active Grazing.

» The web is on the TV. The PVR, digital set-tops.

» Mobile programming: ADD bits.» The New Broadcasters.

Beyond aggregating UGC

But:

» Broadcasters still have to fill slots.» So do unconventional ‘casters.» TV is still viewed in massive

numbers On the web On the PVR Via Rentals and Sales

» Still dwarfing the web on revenue. Social Networks: $2.5B Chats $450M Games: $1.2B Casual Games $2.25B NBC Alone: $14.7B, Profit: 4.43B (2008)

» Broadcasters still have to fill slots.» So do unconventional ‘casters.» TV is still viewed in massive

numbers On the web On the PVR Via Rentals and Sales

» Still dwarfing the web on revenue. Social Networks: $2.5B Chats $450M Games: $1.2B Casual Games $2.25B NBC Alone: $14.7B, Profit: 4.43B (2008)

Opportunities are still there

» New Broadcasters.» TV is a unique experience & so is

interactive.» TV will not disappear.» TV will focus on what it does best:

Time-based programming, such as:» Sports, news, politics, celebrity, fashion» Real-time reality shows.» Shared events: up close and slick.

Sitcoms… Dramatic series

» New Broadcasters.» TV is a unique experience & so is

interactive.» TV will not disappear.» TV will focus on what it does best:

Time-based programming, such as:» Sports, news, politics, celebrity, fashion» Real-time reality shows.» Shared events: up close and slick.

Sitcoms… Dramatic series

So Why Isn’t it Easier?

» Financing has become harder.» Distribution has contracted.» Competition is raising the bar. » Buyers are more cautious.

Harder to break in. Tried and trusted have the edge.

» Bigger, better, fresher is the rage. You’ve got to be original.

» Who said it was ever easy?

» Financing has become harder.» Distribution has contracted.» Competition is raising the bar. » Buyers are more cautious.

Harder to break in. Tried and trusted have the edge.

» Bigger, better, fresher is the rage. You’ve got to be original.

» Who said it was ever easy?

Broadcasting is a business not a platform.

» They are all about making money.» It’s NOT about you. It’s about THEM. » Pitch right. 2 approaches:

Target the network to fit your product Look for the product to fill the network.

» Connect with your buyer. Your first pitch is an introduction. Remember John Kennedy.

» They are all about making money.» It’s NOT about you. It’s about THEM. » Pitch right. 2 approaches:

Target the network to fit your product Look for the product to fill the network.

» Connect with your buyer. Your first pitch is an introduction. Remember John Kennedy.

What The Broadcaster Wants

» Eyeballs Must-see TV:

» Passion & POV.» Episodic scripted drama & comedy series that

resonate. Zeitgeist shows.» Low-cost/high-concept reality.» Talk, with must-see guests.» High-draw sports on it’s target’s radar.» News.» New formats.

» Eyeballs Must-see TV:

» Passion & POV.» Episodic scripted drama & comedy series that

resonate. Zeitgeist shows.» Low-cost/high-concept reality.» Talk, with must-see guests.» High-draw sports on it’s target’s radar.» News.» New formats.

The Other Thing The Broadcaster Wants

»Savings Cost-effective programming

»Reality TV»UGC on their websites»“Controlled” scripted programs

Fewer characters Fewer sets Fewer set-ups Still watchable Eg: In Treatment.

»Savings Cost-effective programming

»Reality TV»UGC on their websites»“Controlled” scripted programs

Fewer characters Fewer sets Fewer set-ups Still watchable Eg: In Treatment.

The Creative:What the Broadcaster Can’t Live Without.

» Fresh, Innovative, resonant.» Finance-able.» Execute-able.» Solid.

» Fresh, Innovative, resonant.» Finance-able.» Execute-able.» Solid.

Series Design

» Focus on “our people”» Test the central characters» Build bonds not conflicts» Build the net of character, place &

world» Tell the story through the prism of

the tone.» The rest is just action.

» Focus on “our people”» Test the central characters» Build bonds not conflicts» Build the net of character, place &

world» Tell the story through the prism of

the tone.» The rest is just action.

What’s in your pitch?

» Series: a description of the web: A pitch isn’t an idea. It requires: Character dynamics & backgrounds.

» Who are we going to watch do what? The world of the series: Where are we? The possibilities: What can happen? The point of view: What will it say? The tone: How will it be told? The slot: Where will it fit?

» Long form: The story and it’s characters.

» Series: a description of the web: A pitch isn’t an idea. It requires: Character dynamics & backgrounds.

» Who are we going to watch do what? The world of the series: Where are we? The possibilities: What can happen? The point of view: What will it say? The tone: How will it be told? The slot: Where will it fit?

» Long form: The story and it’s characters.

Pitching

» Hone your pitch. Pitch it to the intended audience!

» Deliver the essence of it in one line. Ensure that the POV & tone can be heard.

» Be prepared to answer any question about the characters, the concept.

» Know how a typical episode will unfold.» Be brief.

» Hone your pitch. Pitch it to the intended audience!

» Deliver the essence of it in one line. Ensure that the POV & tone can be heard.

» Be prepared to answer any question about the characters, the concept.

» Know how a typical episode will unfold.» Be brief.

What This Broadcaster Saw

» Like-a-shows. No POV, no passion, no ideals, no characters.

» Edutainment. Good for you TV.» A lot of stuff that fit the old CBC. (The

Beachcombers II?)» CBC - Fix shows. “I can beat X show” is

better than “you guys stink”.

» Like-a-shows. No POV, no passion, no ideals, no characters.

» Edutainment. Good for you TV.» A lot of stuff that fit the old CBC. (The

Beachcombers II?)» CBC - Fix shows. “I can beat X show” is

better than “you guys stink”.

What This Broadcaster Didn’t See

» Things that were really entertaining.» Motivated characters.» Things that worked really hard.» Things that broke new ground.» Exceptions: Wonderland, The Newsroom,

Dragon Boys, DaVinci’s Inquest, Human Cargo, Fungus The Bogeyman, etc.

» Things that were really entertaining.» Motivated characters.» Things that worked really hard.» Things that broke new ground.» Exceptions: Wonderland, The Newsroom,

Dragon Boys, DaVinci’s Inquest, Human Cargo, Fungus The Bogeyman, etc.

Why Series?

» We get to live in other people’s lives.» We become intimate with heroes, not

“normal” people.» We prefer the ideal over the real.» Reality is a curiosity; Ideal is necessary. » We experience grandeur and challenge.» We sharpen & invigorate our dreams.» To make live more tolerable, productive,

joyful.

» We get to live in other people’s lives.» We become intimate with heroes, not

“normal” people.» We prefer the ideal over the real.» Reality is a curiosity; Ideal is necessary. » We experience grandeur and challenge.» We sharpen & invigorate our dreams.» To make live more tolerable, productive,

joyful.

Development

» <4% of pitches get developed.» ~4% of those are produced.» The process is slow.» Interest = $

Rule of Thumb: Silence is "no”

» Process: budget, writer, collaboration.» Development is their low risk phase.» Smaller budgets, fewer scripts, more

failures.

» <4% of pitches get developed.» ~4% of those are produced.» The process is slow.» Interest = $

Rule of Thumb: Silence is "no”

» Process: budget, writer, collaboration.» Development is their low risk phase.» Smaller budgets, fewer scripts, more

failures.

The Execution

Just to be considered: Who’s on your team? What have they done? Why are they right?

» Who are your writers? Cast? Same questions.

» Who will guarantee that the script is delivered as we imagine it? The EP. The Cast. The Director. Designer,

PM

Just to be considered: Who’s on your team? What have they done? Why are they right?

» Who are your writers? Cast? Same questions.

» Who will guarantee that the script is delivered as we imagine it? The EP. The Cast. The Director. Designer,

PM

The FinancingAnyone have $19M for a PT series?

» The trigger. The broadcast letter.

» Decision time takes too long. » The Funds, Tax Credits, Distribution.

CMF, Cogeco, Shaw, etc.» Co-production.

US, UK, RSA, Ireland, etc.» Downgrading.

» The trigger. The broadcast letter.

» Decision time takes too long. » The Funds, Tax Credits, Distribution.

CMF, Cogeco, Shaw, etc.» Co-production.

US, UK, RSA, Ireland, etc.» Downgrading.

What the TV Producer Needs To Do

» Get many irons in the fire.» If you get in development, learn how to

listen to what the broadcaster says.» Stay with your show if you get a green

light. Time to do something with your other irons.

» Look at what you can do on the web. A low budget/great script can play there.

» Get many irons in the fire.» If you get in development, learn how to

listen to what the broadcaster says.» Stay with your show if you get a green

light. Time to do something with your other irons.

» Look at what you can do on the web. A low budget/great script can play there.

It’s a Hit!

» It’s hard to keep a show on air! Competition Promotion Boredom

» Remember that the genius is the show! You WILL get bored. But is the audience loving it? If so, keep delivering the show. Don’t do what they did to “Moonlighting”

» It’s hard to keep a show on air! Competition Promotion Boredom

» Remember that the genius is the show! You WILL get bored. But is the audience loving it? If so, keep delivering the show. Don’t do what they did to “Moonlighting”