What Marketing IS

and IS Not!

John Di Lemme

Marketing IS Loving What You DO.

Marketing IS NOT Trying to

Sell Something to Make Money.

Marketing IS Adding Extreme Value.

Marketing IS NOT Lowering Prices.

Marketing IS Being Truthful in Solving Real Problems for

Real People.

Marketing IS NOT Trying to Manipulate to Make a

Sale.

Marketing IS Being Truthful and Transparent.

Marketing IS NOT Being Two Faced.

Marketing IS About People.

Marketing IS NOT About Products.

Marketing IS Actively Listening to What Your

Customer Wants.

Marketing IS NOT About Big Fancy Fake Words.

Marketing IS Communicating with Your Customers with Integrity.

Marketing IS NOT Chasing People to Buy Something.

Marketing IS Caring About People.

Marketing IS NOT Forgetting About People.

Marketing IS Systematically Following Up Long-Term

with Your Clients.

Marketing IS NOT Only Calling When You Want

Something or are Trying to Sell Them Something.

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