CULTUREPukka Software

V3

Help the motorsport events community live their passion through technology & services

This deck explains what we look for in people to pursue this goal. Culture is to recruiting as product is to marketing. Customers are attracted to great product and talent is attracted to great culture.

OUR MISSION

• SERIOUS ABOUT FUN • GOOD JUDGMENT • CUSTOMER > TEAM > SELF • EYES UP • EXECUTION OVER IDEAS • TIME OFF IS PART OF THE JOB • MERIT OVER SENIORITY

OUR TEAM MANTRAS

• We enable fun, not save lives • But enthusiasts take it seriously!

Much time, money & ego is spent pursuing their passion!

• We serve as facilitators of fun; emphasis on serve

• We’re professional but not formal; fun but not silly; gracious but not presumptuous

SERIOUS ABOUT FUN

• This is how we empower everyone to make day-to-day decisions

• 100s of pages of manuals can be distilled to this

• If you’re on the team, we trust you to do the smart thing; do the right thing

• Prefer systems over policies to prevent mistakes

• Own mistakes openly and apologize sincerely

USE GOOD JUDGMENT

• Solve for the customer, then team, then self

• Customer > Team; don’t prioritize the team’s interests at the expense of the customer. The customer’s interest is in our long term interest.

• Team > Self; don’t prioritize personal interests at the expense of the company. Be a team player, not a politician.

• If we prioritize the customer, shouldn’t everything just be free? No! In order to deliver on our mission of helping enthusiasts pursue their passion, we have to charge.

CUSTOMER TEAM SELF

• On track, “eyes up” means looking far ahead to anticipate and go fast. Same principle applies to business.

• We value individual mastery and constant growth

• We are a small team by design - our ambition is to be the best team, not the biggest team

• Everyone owns identifying opportunities

• Just doing our job is not doing our job - if we see a piece of trash on the floor, we stop and pick it up

EYES UP

• There is no substitute for doing • We all have great ideas but

must choose carefully what to do AND what not to do

• Work whenever, wherever – pick the time and place that optimizes for getting things done

• Hours spent != Value created • RESULTS, RESULTS, RESULTS

EXECUTION OVER IDEAS

• We mandate at least two weeks of vacation

• Hard work requires breaks • Essential to recharge, reflect and

stay inspired personally and professionally

• Work + Life integration vs. balance Balance suggests strict separation Integration offers freedom and control: blog at 7am, gym at 9:30, customer call at 11, laundry at noon, answer email at 2, play with dog & kid at 5:30, write code at 8. Find harmony rather than tension

TIME OFF IS PART OF THE JOB

• Tenure or title don’t dictate which ideas are best

• Dissent is encouraged to challenge assumptions

• Validate ideas through testing • Debates are settled with data

and metrics

MERIT OVER SENIORITY

IMPACTFUL ADAPTABLE CONSCIENTIOUS TRANSPARENT HUSTLEWe value individual contribution and self-management. There is only room for do-ers here. We are like a sports team where everyone gives 100% and holds teammates to same. These are the qualities by which we hire, reward and fire.

PUKKA PEOPLE ARE…

IMPACTFUL

• Team can rely on consistently strong performance • Accomplishes amazing amount of important work • Predisposed to action

ADAPTABLE

• Jump out of the airplane and assemble the parachute on the way down

• Change is the only constant • Permanently curious • Life-long learner • Focus on self-improvement

CONSCIENTIOUS

• Self-aware • Self-critical • Self-motivating • Self-disciplined • Follow through to completion • Don’t need to be closely managed • Picks up that trash on the floor “because”

TRANSPARENT

• Open and honest with others & with ourselves • Share knowledge and data thru teaching & connecting • Be authentic with each other and with customers

HUSTLE

• Never be satisfied; the job is never done • Challenge assumptions • Persistence and consistency are rewarded over the long run

We try to embody these values every day but it’s hard & we’re not perfect. Like any team, we field our “A” squad and are each responsible to hold each other accountable to strong performances.

THANK YOU