What It Is Obrigada

Obrigada Group

donderdag 12 juli 2012

In this day and age there is a growing demand by consumers for products that stand for something. With the economy in crisis, Global warming on the rise, and natural disasters happening all around us, the humane need to be connected to something greater is evident.

People more and more are feeling the need to give back to their communities. To take part in something that is

greater than themselves, a soulful connection, something that brings meaning into their lives. With the non-stop hustle and bustle lifestyle, that seems to be the

norm for many, purchasing power becomes key in expression.


Give consumers the opportunity to be apart of something greater, by giving their purchasing power at even the lowest

level meaning. Allowing their favorite and most trusted brands the opportunity to market their Social Responsibility

directly through their products.

Solution


Obrigada Group is a global cause Marketing/Branding firm that works organically with companies create authentic solutions for organizations that gain commercial awareness, customer engagement, and profit through Socially Responsible campaigns and brand partnerships.

Obrigada Group


Mission

To further ignite the trend of Humanity through feel good

opportunities.


Areas in Uniting✤ Business profit, and Social

Responsibility

✤ Consumers with Corporate Success

✤ The roles between Organizational practices and customers and employees

✤ Countries across the world

✤ Social Divides

✤ Hearts and Minds

✤ Each other


One of the best ways to win hearts and minds

is to do good.

✤ According to Cone’s Cause Evaluation Study, 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing.

✤ This record number represents a 33% increase since Cone began measuring in 1993.


A full 85% of consumers have a

more positive image of a product or company when it supports a cause they care about.


90% of consumers want companies to tell them the ways they are

supporting causes.


✤ 75% of consumers reported that it was “important for companies to be ‘socially

responsible.’”✤ Penn Schoen Berland, Landor and Burson-Marsteller today released their 2010 Corporate Social Responsibility Perception study


Despite tough economic times,

38 % of respondents still plan to spend the same or more for products and services from Socially

Responsible Companies.


70% are willing to pay more for a $100 product from a company they

regard as responsible.


A Whopping 72% say they will make some sacrifices in their spending or in their salary to

support social responsibility.


-Victor Frankl author ‘A Mans Search For Meaning’written after surviving Auschwitz

“ People have enough to live, but nothing to live for: They have the means, but no

meaning”


Uniting withCustomers&Employees


Build trust with your employees, and customers

through advantageous socially responsible campaigns brand

partnerships.


70% of Respondents to British think tank Roffey Park’s annual management survey said they wanted their working lives to be more meaningful.

D. Pink A Whole New Mind P224


According to the Watson Wyatt WorkUSA 2002 study, companies

with high-trust levels out preform companies with low-

trust levels by 186 percent.

The total return to shareholders is almost three times higher at high-trust companies.


Loyalty

“Your customers and employees are going to have an emotional experience because of their contact with your organization, whether you like it or not. Your responsibility-and challenge- is to provide them with the kind of emotional connection that will inspire Loyalty.”

-Scott McKain

author. All business is show Business


Our Model fuses together a Solution Shop, and a

Value-Adding ProcessModel.


Solution Shop

Value-Adding process business

Customer Value Proposition

Profit formula

Key Resources +Processes

People and knowledge

Fee for service, high margin, high overhead, low resource velocity

Our Experts draw upon intuition and problem- solving skills to analyze problems and then recommend solutions

Provide high-volume, scaled products and services to fulfill more pattern recognition and rules-based jobs-to-be- done at lower cost

Fee for outcome, lower margins, low overhead, high resource velocity, scale

Predictable processes,!integrated systems,manufacturing


Rich KarlgaardPublisher of Forbes Magazine

Says this is the next cycle of business-

“Meaning. Purpose. Deep Life Experience. Use whatever word or phrase you like, but know that consumer desire for these

qualities is on the rise. Remember your Abraham Maslow, and your Viktor Frankl. Bet your business on it”
