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DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems What is Twitter and how can you use it?

What is Twitter and how can you use it?

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A presentation on how to use Twitter presented to the Dame Kelly Holmes Legacy Trust national conference in March 2011.

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Page 1: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

What is Twitterand how can you use it?

Page 2: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• Steve Hubball, Data Analyst

• Andy Gaukrodger, Content, Search and Social Specialist

Page 3: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Who do we work for?

Page 4: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

What is Twitter?

Page 5: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

The numbers

Page 6: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• What is Twitter for?

• What can you do with Twitter?

• What should you say?

• What shouldn’t you say?

• What else can it do?

How is it used?

Page 7: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• Build your brand• Drive people to your website• Drive people to other branded properties – blog, YouTube, Flickr etc• Grow your audience• Give something to your audience• Test the opinion of your audience

Why should brands Tweet?

Page 8: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

The anatomy of a Tweet

Page 9: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• < 140 characters

• # hashtags

• Links

• Attachments

The anatomy of a Tweet

Page 10: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Using your real name and face adds trust to your profile

Page 11: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Profile

Page 12: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Don’t worry about getting it wrong – learn by doing

Page 13: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Don’t worry about getting it wrong

Page 14: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

It’s not about what you’re doing, it’s about what you’re interested in

Page 15: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

It’s whatever you’re interested in

Page 16: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Tweet, listen, engage – repeat...

Page 17: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Tweet, listen, engage

Page 18: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Tweet, listen, engage

Page 19: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

It’s called social networking, so have a conversation

Page 20: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Have a conversation

Page 21: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Have a conversation

Page 22: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Regularity is the stuff of good Tweeters

Page 23: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Regularity

Page 24: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Pay it forward: Retweet, don’t steal

Page 25: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Retweets

Page 26: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Retweets will get you followers, quality content will keep those followers

Page 27: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Quality content

Page 28: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Namedrop!

Page 29: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Namedrop!

Page 30: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Namedrop! #FF - Follow Friday

Page 31: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Twitter is not an island, it’s for building your brand, driving traffic, etc.

Page 32: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Twitter is not an island

Page 33: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• Go to www.twitter.com• Sign up• User name• Settings• Profile• Find some people to follow• Tweet from www.twitter.com or a “client”

How do I start?

Page 34: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• @replies

• DMs

• Lists

• HootSuite

Advanced Tweeting

Page 35: What is Twitter and how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Get Tweeting!