Picking The Right Promotional

Custom Bag for YOUR COMPANY

Presented by Shoplet Promos

You decided your company wants custom bags… now what?•You need to ask yourself a couple of

questions before moving forward

Questions to ask…

•Who is your recipient?

•What is your budget?

•What type of bag should I buy?

•Color? Extras?

AM I FORGETTING ANYTHING?

Target Market

•Will your market use this type of bag?▫A certain type of bag may be more useful to

a specific demographic. If your target market is corporate professionals, aged 45-60, you shouldn’t give out custom backpacks!

▫If your brand’s target market isn’t likely to use the bag, it may actually be hurtful to put your logo on it. It could dilute your brand and confuse consumers

Target Market

•So, who will wear it?▫Young professionals? ▫Athletes? Teams?▫Employees?▫Blue collar workers?

•Important to know, theymay require different types ofbags

Budget and Goals

•What is your overall budget?

•What are your goals?

Budget•With dozens of Promotional Custom Bag

options, your budget is KEY

▫Cost effective bags will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions

▫High quality bags may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals•Quality vs. Quantity

▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity

▫Increase brand loyalty? Impress at a Trade Show? Go for Quality

▫The correct answer: it depends and it’s most likely a combination of both strategies

VS.

Styles

•The fun part! ▫Choosing what style to purchase!

Tote Bag

Messenger Bag

Duffle bag

Custom Backpack

Drawstring Backpack

Colors

•Unlike a clothing line, you can’t offer different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?

Overview•3 Things To Focus On

▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT

▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE

▫What style should you buy?▫COLORS, TYPE OF BAG

Presented by

Shoplet Promos