Embed Size (px)
DESCRIPTION
This should give you the basic principles about Selling (No matter what you sell)
Citation preview
LISTEN, NOT TALK, IS THE KEY TO A PRODUCTIVE SALE
While having conversation with yourcustomers, your job is to find out whatthey need and NOT what you can offer. Soit is better to understand their problemstatement before coming up with asolution.
If you can get your prospective client totalk, you have already won 50% of the sale
Convey 2 messages in the first 2 minutes
Why you and not anybody else Why your customers hire you
If you cannot get the above 2 facts into your statement, you are just wasting time.
Talk more about their business, not about you
This would help in creating a trust that you know about their business and you are here to add value to their existing system.
Customers do not care about your business, they are exploring opportunities to improvise and expand their business. If you can convince them that is exactly what you can do, the sale is pretty much done.
Your reputation always precedes you
This is something which I strongly believe in. After a certain period, there is a brand image created in your vertical.Though you might not know the people personally, you are just a Google search away.So be careful about your personal and corporate branding.
Selling is all about relationship-building
Gone are the days of selling and forgettingToday it is all about creating and building life time relationship.With the advent of professional websites like LinkedIn, selling by itself is becoming an art of relationship-building
Hope you liked thisIf yes, share it with your friends and circle
The writer has got about 15+ years of experience in selling for various verticals like e-Commerce, OeM, Digital Marketing and Software Products
