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Digital Public Affairs Lexington’s perspective on what this means for you
Communications have changed36 million adults in Britain access the internet every day
Over half the UK population is on Facebook making it easier for people to join campaigns
Journalists look for and organisations break stories on Twitter
Low cost campaign tools have made it easier for groups to punch above their weight
Digital has changed communications
No Cuts!Save the
NHS!
Hands off
the
forests!
Digital has created new groups
Bloggers Twitterati Campaign platforms
Every sector has it’s expert bloggers. They might not get a lot of traffic, but they are read by those who
matter
With thousands of followers who hang on their every (tweeted) word, they have huge
influence on twitter
From 38 Degrees and change.org they have
empowered campaigns large and small to
reach vast audiences
The new decision
making environment Short digital has change the decision
making environmentThe new decision
making environment The decision making environment is digital
No Cuts!Save the NHS!
Hands off
the forests!
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Lexington’s approach to this new environment
Digital should be used to create the best conditions for the right conversations
to take place
Digital should be used to create the best conditions for the right conversations
to take place
I hadn’t thought about that……
Something else to
That’s really good point
I am so glad we had this chat
The best form of communication is
still face to face conversation -
digital hasn’t and won’t change that
Lexington’s approach to this new environment
Digital can tip the balance in your favour
ahead of those conversation. It can
influence the wider debate and open up
conversations with new groups
Digital should be used to create the best conditions for the right conversations
to take place YES NO
www.
Lexington’s approach to this new environment
Videos, animations, and
infographics
Stakeholder engagement via email and social
media
Digital training and mentoring
Digital stakeholder
mapping
To support this approach we have developed these capabilities
Lexington’s approach to this new environment
Stakeholder focused websites
Get in touch to find out more
Paul Simpson - Head of Digital Paul is a digital communications expert with more than 10 years of experience in
integrating digital into campaigns and communications. Prior to working at
Lexington he worked at the House of Commons, as Director of Corporate
Communications at the Labour Party and most recently Tangent Snowball - a
leading London digital marketing agency.
Tel: 020 7025 2332@: [email protected]: digital.lexcomm.co.ukT: @paulsimpson1976
