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10 to Comprehend: Business Topics explained on ten slides What is Design Thinking? Jens Möller wissensWERTE Consulting & Training www.wissenswerte.biz

What is Design Thinking?

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Page 1: What is Design Thinking?

10 to Comprehend: Business Topics explained on ten slides What is Design Thinking? Jens Möller wissensWERTE Consulting & Training www.wissenswerte.biz

Page 2: What is Design Thinking?

More than 90% of all new products don‘t meet the needs of the customers, ...

Page 3: What is Design Thinking?

... because their developers were just focusing on the final product.

Page 4: What is Design Thinking?

To change this, Design Thinking has been developed.

Page 5: What is Design Thinking?

Design Thinking is a new approach to innovation, which is not putting the product, ...

Page 6: What is Design Thinking?

... but the customer at the heart of the innovation process.

Page 7: What is Design Thinking?

In an iterative process of 6 phases ...

Page 8: What is Design Thinking?

... all begins with understanding the problem and empathizing with your customer, ...

Page 9: What is Design Thinking?

... to generate as many ideas as possible using your “informed intuition”.

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Bring the best ideas to life by building tangible prototypes...

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… and test and refine them together with your customer.

Page 12: What is Design Thinking?

Jens Möller wissensWERTE Consulting & Training www.wissenswerte.biz [email protected]

Would you like to use Design Thinking for innovation? Attend one of my Design Thinking workshops! I’m looking forward to hearing from you.