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SuperHits of the
60’s-70’s-80’s
You can only reach the nearly 11,000 daily listeners/Fans
WITH COSY!
What is COSY? Who listens to COSY? Why COSY? Where is COSY? How can your business
engage them and become your best customers?
Commitment
to Van Buren
County
ALL THE
Classic Hits
Full Service
Station
Local & Pro
Sports
SuperHits 103.7 COSY-FM is Southwest Michigan’s favorite
Classic Hits station.
It targets a mix of listeners age 35 to 64. This format enjoys constant shelf-
life support. Instead of background music, this music is in the foreground
for the active listener. Though it targets a certain loyal demographic, it is also #5 in format of 12+ year olds (Neilsen, 2015). The greatest hits of
all time are not only NEW to the younger generation, but has gained their attention so much they store
COSY on their dials as well!
National and local news, sports and weather are a very important
ingredients for the COSY listener. If something is happening in the
community, COSY-FM will tell you with What's Happening, the Daily Buzz,
Dave Wolf's morning news and more!
WHAT IS COSY?
Facebook Ads Avg. ReachFacebook Ads Avg.
Reach
Active Workers
OWN VS RENT
HOUSEHOLD INCOME
EDUCATION
020406080
$50k-$74k
$75k-$150+35%
65%
OWN: 83%RENT: 17%
INTERESTS
SPENDING POWERMARITAL/PARENTAL STATUS
*Exercise and fitness*Boatiing *Sporting events*Biking *Concerts*Golfing *Dining out*Fishing *Vacation homes*Hiking
Audience Development Group
Ebusiness Report
Ebusiness Report
Civic Science Poll
Civic Science Poll
Audience Development Group
Working 35 hours or more-66%
Married-66%Children still at home-46%
WHY TALK TO COSY LISTENERS?
In their prime of earning and spending. This group has the highest disposable income and controlling more than 70% of America’s wealth.
35% more likely to own stock or be investing and 47% above the norm for likelihood to own mutual funds. They have money to spend!!
20% or more have completed a
college degree.
The Most Powerful Group of ListenersEvery year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the
average consumer in nearly every category, from food, household furnishing, entertainment,
personal care, gifts, etc.
• Boomers will make-up HALF of the entire U.S. population by 2017.
• Boomers control HALF of the nation’s aggregate household spending.
• Adults 45+ will continue to be the most powerful consumers in the marketplace.
• The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.
• Over the next 30 years, the 65+ population will be larger than the younger generations.
• The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).
• Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).
• Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).
• Boomers spend $157 billion on trips every year (NextAvenue).
• Americans 45+ account for half of all consumer spending.
• Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).
eBusiness Report (Adams)
Jeff, 58 yrs old from Bangor
Anna, 67 yrs old from HartfordMarried with a large family of
children, grand children, and even great grand children. Is a volunteer transporter who loves crocheting and baking from scratch. Currently remodeling her bathroom. Loves COSY! Says it’s the music she grew up with!
WHO LISTENS TO COSY?
Retired educator with last 25 years as principal at Bangor. Now works at SH Health Systems. Loves Paul in the mornings, the coverage of the Tigers, and it focuses on local news and events. Married with 3 kids. Enjoys ice fishing, family vacation, baseball, antiques, and good food.
Star, 56 yrs old from South Haven
WE ARE COSY!
System Administrator who is married with 2 kids and 7 grandkids. Interests include everything in music and entertainment. Favorite thing about COSY is the music selection and Paul in the Mornings!
WHY THEY LISTEN TO COSY?
They grew up listening to the
music! Elton John
Rolling Stones
The Beatles
The Supremes
The Temptations
Chicago
Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+
WHY COSY? Effective and affordable Radio allows people to multi-task while listening Unlike other traditional media, radio is still
considered relevant to the lives of consumers with its easy access, local programming, and reliable up to the minute information
Listeners feel an emotional connection to their favorite radio station and enjoy the engaging personal touch of local on-air talent who are often perceived as “friends”
Our marketing staff offers a systematic way to get measurable marketing results by developing custom branding campaigns
After Business Hours
Light Up The Lake
COSY Heritage Promotions
COSY CARES
Al Van Humane Society Adoption!
Warm Your Heart at We Care
Paul lives in South Haven with his wife Annie, sons Adam and Aaron, and daughters Joy, Sarah and Kayla. Paul is active at South Haven’s Peace Lutheran Church, and is involved in a number of community organizations and volunteer boards. He is past President of South Haven Kiwanis Club, Chaired the 2006 Van Buren County United Way Campaign, was Samaritan of the Year in 2005, Recipient of the South Haven Chamber Community Impact Award and Michigan State Volunteer Award winner.Paul loves music, the theatre, fishing, and Nascar’s number 48!
Spencer RiversNoon-6p
Paul Layendecker
6a-Noon
Spencer Rivers has been with Midwest Family Broadcasting since 1979. He has had various positions over the years, and now works on Cosy's afternoon air shift as well as in the Engineering Department. Spencer resides in Riverside, working the Benton Harbor and South Haven studios. Spencer is an avid railroad fan, classic car enthusiast as well as an avid local history enthusiast.
COSY STARS
Alan Kabel is a radio genius. Self-described, of course. He loves all kinds of music, but REALLY loves SuperHits the most! Alan has worked for some of the biggest radio stations on the planet, working with many other radio stars and musicians in his very lengthy career in Entertainment. We are absolutely thrilled to be able to ask Alan to bring his wit, charm and love of SuperHits to us here at COSY-FM! Listen to him every night on your drive home or as you work 3rd shift!
Mark Savage-Sports
Alan Kabel6p-Midnight
Mark Savage is the voice of the South Haven Rams on COSY-FM. Hear him broadcast home and away games during Football and Basketball season right here!
COSY STARS
Dave Wolf-Morning News & SportsDave has been at the Mid-West Family stations
since his junior year in high school. Dave currently is the Overnight Operator for the stations and can be heard during the football season hosting Friday Night Kickoff, previewing the upcoming night of high school action. Outside of the station, Dave is active with the athletic department at his alma mater St. Joseph High School, announcing games and running the scoreboard for basketball, football, and volleyball.
COSY is independent and locally owned and broadcasts out of South Haven, MI. COSY has a 3,000 watt signal that extends in the following
areas….• Berrien County • Northern Cass County• Van Buren County• South Allegan County
WHERE IS COSY?
OUR ADVERTISING WORKSRADIO IS LESS EXPENSIVE THAN MOST OTHER
TRADITIONAL MEDIA, ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH WITH RESULTS
DRIVEN FREQUENCY!
“It was important for us to take the message of our brand directly to the community. Many of our
referrals come from the medical world. We wanted to empower people to contact us directly. Since we started branding on the radio, we have
doubled the number of people we are caring for in the community.
“We looked to radio to get everyone aware of what Service Master
was. Initially just using print or any other
advertising venues we tried didn’t work. After
18months, we have been able to verify that radio works
because it grew by 10% and by our 2nd
year in advertising we grew 110%."
Melinda Graham-Hospice at Home
Ken GeyerService Master of Berrien County
Angela PeaveySaugatuck Center of the Arts
“As a long time listener of COSY FM, I understood the quality of their programming and community recognition of Paul Layendecker. I knew that it would be a perfect fit. We track zip codes and area codes of all of our purchasers. In the last 3 months of working with COSY FM and having consistent on-air presence, our sales have grown 10% in their listener area.”
WHAT’S YOUR STORY…
Looking for fresh, new ideas. Maybe you’ve never
advertised on the radio before. We make it easy!
We design a radio campaign that’s clever and creative with messages that
help tell YOUR story. ___________________________________________
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