What is copywriting?

By Splash Copywriters

http://www.splashcopywriters.co.uk

Copywriting.

What is it?

In a nutshell…

It’s the act of writing copy to sell or market a

product, business or idea.

And copywriters?

We’re creative thinkers. We’re writers, but

not just any old writers.

We’re concise and professional.

We’re into sales.

But in a good way.

Our words deliver revenue, so we can make or break businesses.

We’re storytellers.

We’re able to communicate ideas clearly, but

in a catchy, memorable way.

What about the words we choose?

When the right words are together, they look

good, sound good and feel good.

That’s why copywriting is an investment,

not an expense.

It’s not about grammar and apostrophes…

just words.

It’s about getting all the right words in all

the right places.

It’s about engaging with customers and creating emotion.

Words can make or break an ad, website or

reputation.

Words communicate messages, products

and services.

They also build brands.

Copywriters motivate people. The best brands don’t need to describe

themselves.

What about pictures?

The right words are words that work with images.

Don’t forget, less is more. Sometimes it’s about removing words, not adding them.

“An ad is finished only when you no longer

can find a single element to remove.”

Robert Fleege

Tell it like it is.

Copywriters say what they mean and mean

what they say.

“Advertising should say:‘Here’s what we’ve

got. Here’s what it will do for you. Here’s

how to get it.’”

Leo Burnett

What copywriting isn’t…

It isn’t about following rules or going back to school.

Have fun with words.

Use an active, colourful voice.

Grammar is important, but making writing colourful is even more so.

Some good advice.

“Nobody reads ads. People read what interests them. Sometimes its an ad.”

Howard Gossage

“Make it simple. Make it memorable. Make

it inviting to look at. Make it fun to read.”

Leo Burnett

Splash Copywriters are experienced, creative copywriters who have written words for some of the UK’s biggest companies.

We know how to write words that work, so if you think we can help you in any way, get in touch.

Call Matt on 07812 581 297 or take a look at our website:

www.splashcopywriters.co.uk