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What Is Content & Why Is It Important To Your
Business?
Debo Omololu
Partner, Omololu Consulting
www.omololuconsulting.com
Content Summary
• What does ‘Content’ mean?
• Content Examples
• Content Marketing Defined
• How The Large Players Use Content
• Benefits Of Storytelling For Busy Start-Ups
• About Contentomo
What Does Content Mean?
What Does ‘Content’ Mean?
In the not too distant past, generating awareness was not too difficult. You buy an advert on TV or in the newspapers. Sales increase. Not anymore.
With social media, advertising is not only for the big guys. This means there are many things competing for people’s attention.
What does ‘Content’ Mean?
This is a good thing & a bad thing.
For your business to stand out, you need to engage a dialogue with potential or existing customers.
What does ‘Content’ Mean?
In simple terms, the individual pieces of information, articles, images, videos, infographics, ebooks….in essence, the tools you use to attract and engage customers are called content.
The act of using these tools to generate leads, grow your brand and learn what your customers resonate with is called ‘Content Marketing’.
Content Examples
Blog Articles
Infographics
Comic Strips
Content Marketing Defined
What is Content Marketing?
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
What is Content Marketing?
The central idea in content marketing is that people find you and engage with your brand because they find the information you provide valuable.
Content From Large Companies
Disney
Tencent
Alibaba
Benefits of Storytelling For Busy Start-Ups
Benefits Of Storytelling For Busy StartUps
The most important job of every start-up or existing business is acquiring and retaining customers.
In order to acquire customers, you sometimes need to read their minds.
Not possible currently so its best to simply ask what they think…
Benefits Of Storytelling For Busy StartUps
Brands that create 15 blog posts per month average 1,200 new leads per month.
61% of consumers say they feel better about a company
that delivers custom content, and are more likely to buy from that company
Having a blog on your website doubles average website
conversion rates, from 6% to 12%
Buyers go through about 57% of the purchasing process before ever talking to sales.
Introducing Contentomo
Contentomo Running a start-up is not easy. There are so many components to deal with and many fires to put out.
Time is short.
Though useful, creating content is not easy. Today’s blog post keeps getting pushed into tomorrow.
And then the next day….
Contentomo
Contentomo is Omololu Consulting’s Content Creation Platform.
We create cool content like blog articles, infographics, images, videos, whitepapers, ebooks, comic strips & more to generate measurable leads to grow your business.
Cheers To You!
Lagos | London | Hong Kong
