What is CHASSA

CENTRAL HEALDSBURG AVENUE PLAN

CENTRAL HEALDSBURG AVENUE

Special Study Area

Project Introduction


TONIGHT’S AGENDA16 November

Community Introduction to CHASSA

Community Forum #1:

‘TRANSPORATION + MOBILITY’

Community Question and Answers

Consultant Working Session with CHASSAC

Confirm Next steps/ Community Forum #2


What is CHASSA?

10 Month Study initiated by the City Redevelopment Agency

Focusing on approximately 80 acres that make up the entry to

Healdsburg


What will the CHASSA produce?

A vision and set of principles to

guide development in this key

area

Design Guidelines

Healdsburg Avenue street

character

New commercial and

residential development form,

character and pattern



Land use recommendations

and organization for major

landholdings

Add to economic value of

community

Build on, not cannabalize

other parts of town

Promote resident serving

uses while expanding visitor

amenities



A Framework plan to guide public investment in streets, utilities and

character building elements

Specific recommendations for key elements of the study area:

Five way intersection

SMART station location and pedestrian crossings

101 Interchange improvements Part of the General Plan Update

and prompted by active sales of major landholdings


What will the CHASSA NOT produce?

CHASSA is not a specific plan

to tell private landowners what

they must do with their land.

It is meant to provide a vision,

and economic basis of what

the ‘greater-sum-of the-parts’

could be if everyone works

together constructively


Who is Doing the Study?

An inter-disciplinary team comprised:

• Urban designers

• Economic development specialists

• Transportation planners

• Environmental consultants

• Civil engineers

• Landscape architects

• Specialists in sustainability, CEQA and community outreach


Who is Doing the Study?

Team will be led by Community Design and Architecture out of

Oakland, with over 12 years national experience in urban design,

planning, street design, Transit-Oriented Development, station area

planning, and sustainability.

Team was selected after an 6 month process that garnered 20

submissions from around the state to develop this process.

Project started November 5th with execution of CD+A contract and

initial work session with CHASSAC to refine approach and key issues


How will the community participate?

Extensive community outreach process led by UrbanGreen of

Healdsburg and San Francisco

Five primary channels for outreach and input

1. CHASSA Steering Committee

2. Community Forums

3. Stakeholder interviews

4. Defining Character Surveys

5. Civic Group presentations and Q+A

6. Community Presentations of Plans


CHASSA Steering Committee

Grew out of grass roots ‘Imagine Healdsburg’ process

Formed in September 2009 to guide process and consultant selection

Meet monthly with Consultant team to provide guidance

Made up of key community leaders and officials

Tom Chambers – Committee Chair and City Council member

Jerry Eddinger – Planning Commission member

Phil Luks – Planning Commission member

Jon Worden – Local architect and planner

Ray Holley – former editor of Healdsburg Tribune

Day-to-day management by Ron Bendorff, Planning + Building Director


Community Forums

Community education sessions on key issues that will shape the plan

Meant to provide important background understanding for future

alternatives to be discussed with the community in early 2011

Four primary topics to be addressed over three months

Transportation and Mobility - Tonight

Urban Design and Making Great Towns – December 7

Economic Development and Small Town Character – January 18

Sustainable Communities - February 1


Interviews and Stakeholder Input

Direct meetings with Landowners

November - February

Meetings with agencies,

commissions and community

organizations

December through January


Defining Character Surveys

‘what makes Healdsburg unique’


Civic Group Updates and Q + A

Presentations to Civic Groups January through February

American Legion

Chamber of Commerce Board of Directors

Economic Development Coalition

Kiwanis Club

North County Realtors Association

Rotary Club of Healdsburg (both)

Seniors in Retirement

Soroptimist International

Other ??


Community Presentations

Community Presentation #1 -

Alternative Futures (Mid February)

Community Presentation #2 -

Preferred Plan (April)

Community Hearings - Final Plan

(July – August)


Keeping Informed

Dedicated Website hosted by myHBG.tv

www.myHBG.tv/CHASSADirect link from City Website

Monthly update in the Healdsburg Utility Bill

Media outreach

Healdsburg Tribune

Press Democrat

North Bay Business Times