What is BEFLOAT?

Copyright© 2013 All rights reserved by BEFLOAT

Culture and Art

Social Network Space

BEFLOAT

Do You Know Why?


Every day,

Millions of Artistic Contents are

produced, distributed, and BURIED.

To Begin With,


Main Problem

Gatekeeper

Public

Contents

Chosen

Contents

in Contents industry, Especially Art & Culture,

And, It Leads,

• Can’t Catch Up Various Preferences of the Public.

• Losing Diversity of Artistic Contents.

• Artistic Contents Lose Chances to Be Opened to the Public.

• Inequality of Opportunity to Make Profit in Artistic Contents Industry.


Escape Points for Contents Producers

SNS

Blog

Personal Websites.

http://www.myportfolio.com


Do You think those sites are really “the SPACE”

where you can share your BEAUTIFUL contents

and communicate?

However,


Problems for Existing Platforms

Existing SNS

“Hard to focus on the contents, because of too much information.”

BLOG Platforms

“Hard to reach the contents, because of Accessibility(SEO).”

Personal Websites

“Needs various computing skills to build, and also hard to reach.”


Solution

Build the SPACE where

• Contents Producers can share their contents freely,

• Contents Consumers can find what they consume,

• Contents Utilizers can find proper contents to utilize.


Features

Preference Algorithm:

Upload Tool for Contents Showing

Float Buttons

Image Text Video Audio

1. Multimedia Type

Viewed Liked Floated

(Shared)

Shuffle

2. Users’ Behavior

Intuitive Layout


Business Model.

B2B

Labor Finding Service

Trend Analysis

Utilizing Data of

• Artists’ Information.

• Social Traction.

• Trendy Contents.

B2C

Job Searching Service

Layout Change

Through Premium Service, Can Promote

• Quality Control.

• Earnings for Professional

Contents Producers.

</>

HTML

CSS


The Final Point

Interactions and Correlations

Users, Industrial Firms, and BEFLOAT.


Data

Service Fee

Free SNS Platform

Premium Service

Service Fee

Ads

Trend

Recruit

Talents, Labor

Attention

Income

Goods and services


• Stages

1. Social Traction (now ~ 2014 Q2)

2. Data gathering (2014 Q3 ~ 2015 Q2)

3. Data Utilizing (2015 Q3 ~ )v

Marketing Strategy

• Customer Segments and Keywords for Each Segment

1. Contents Producers – “Contents”, “Talent” and “profit.”

2. Contents Consumers – “Art and Culture.”

3. Contents Utilizing Groups/ firms – “Trend and Reasonable Hiring.”

Philosophy

Value Time(Stage) Segment


• Per Stages

1. Social Traction:

• Establishing Media: Facebook, Company Blog.

• Building Fan-base: Offline Event, Cooperation with

Community

• Making Viral: Web-Magazine “BEFLOAT-Words.”

2. Data gathering

• Steady and Errorless Service

3. Data Utilizing

• Accurate Service

Sales Strategy

• Per Customer Segments

1. Contents Producer- RELEVANCE

• Word-based Contest

2. Contents Consumer-FUN

• On/ Offline Events

3. Contents Utilizing Firms/ Groups-USEFULLNESS

• Cooperation and Collaboration

• Trend Analysis Free Trial

Copyright © 2013 All rights reserved by BEFLOAT

Current Status

Company Information

• Founded Date: 12.03.2012

• Investment: None

• Accomplishments:

• 서울시 청년 창업 센터 1000

(2012. 07~2013. 03)

• BEFLOAT-MVP: 2012. 12

• BEFLOAT-Beta: 2013. 03

BEFLOAT-Words

• Web Magazine

• Marketing Tool

• Total Contents: 60

• Plan to Renewal

Current Service

BEFLOAT-Beta 1

• Total Contents: 198

• Total Users: 322

• Total Visitors: 5,414


Thank You!

Thank You Very Much.

Contact.

Tony Seaho Park

[email protected]

http://befloat.tistory.com

http://befloat.com

82-11-9134-6807 Demo Video: http://bit.ly/1332mTu

http://bit.ly/1332mTu