ONLINE REPUTATION DISASTER

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Social Media: The Top 5 Epic Fails of all time!

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of all time!

Honda

• Honda updated FB with pictures of a brand new car…• Unfortunately some of the fans didn’t like the new

designs, both positive and negative feedback was being given

• One chap decided to post some really positive

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• One chap decided to post some really positive feedback…

Come on Eddie- Be Honest!

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His identity was uncovered within minutes as the Manager of Product Design - Honda

Domino’s employees YouTube themselves to court

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Two brilliant Domino’s Pizza employees thought it was funny to filmthemselves abusing takeaway food and breaking the hygiene standards inone of Domino’s Pizza store kitchen.The video was uploaded on YouTube(another wise move) and received more than one million views before itwas pulled down.

But as all businesses should understand, you can try toremove the negative traces but it can still be found somewhere else in thesocial media space.

This scandal resulted in a multi-million dollar loss and caused great damage to Domino’s 50 year old brand reputation.

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Domino’s 50 year old brand reputation. Criminal cases had been filed against the employees while Domino’s CEO used none other than YouTube to make a sincere apology for the incident.

• A couple of years ago, Dell were managing to turn a blind eye on ‘Social Media presence’. So much so it was virtually non existent.

• A couple of years ago, Dell were managing to turn a blind eye on ‘Social Media presence’. So much so it was virtually non existent.

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much so it was virtually non existent.• One fine day Dell has its first ever social media

entry….

much so it was virtually non existent.• One fine day Dell has its first ever social media

entry….

• One unhappy Dell customer decided to write a blog post criticizing the company

• Before too long the ‘Dell Hell’ page appeared as the top hit when searching for ‘Dell’ in Google due its

Welcome toWelcome to

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top hit when searching for ‘Dell’ in Google due its overnight popularity

-Dell are now in control of their Social Media Presence- offering some of the best representation around! (Surprising!!)

UNITED BREAKS GUITARS

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Musician Dave Carroll turned an unfortunateexperience into a catchy, funny song publishedon YouTube which received millions of views,was reproduced thousands of times on the web,

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was reproduced thousands of times on the web,and was covered by major network media.

http://www.youtube.com/watch?v=5YGc4zOqozo