What is a video blog, and why should my business make one?

Originally presented to Flinders Partners, January 2011

Note: Images in this presentation are linked to sample videos on Youtube.com

What is a video blog?

direct, personal communication method

uses sound, video and direct delivery

low production cost

high level of engagement

easily distributed, discovered & tracked

Why does our business need one?

Strengthen bonds between projects & people

Increase awareness in you, your business & its work

Efficient, consistent communication

Engage & inform the wider community

Search Engine Optimisation

Information, projects & spokespeople are connected via the video medium

Distributing via email, on site hosting & off-site posting

Share the link and avoid unnecessary repetition

Reach the outside world 'off-site' via Youtube & other online communities

Video content is prioritised in searches due to the host sites' overall popularity

Result

Method

What should businesses vlog about?

Introduce & explain your projects

announce milestones, achievements

introduce other team members when relevant

ask questions of your audience/peers

respond to other people's relevant videos

How do I make a vlog post?

A message/objective

A camera

A computer

Internet access

Confidence!

What you need:

1. Write your vlog post's title, description & tags

2. Record several takes direct to camera

3. Label your best take (rename the file)

4. For immediacy, upload to Youtube & embed anywhere

5. For advanced services, contact danimations

Step-by-step process:

So, when should we start?

Contact us for more information