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What is a digital/online newsroom and why should a company have one?

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A digital or social media newsroom is something that is key for companies that wants to be visible on the social web and connect to their most important influencers. But what are the building stones of a digital newsroom, and should you build one of your own or are there plug and -play solutions.? Here we show examples from different companies and talk about the different elements. Presentation given at MVV11 in Finland by @Mynewsdesk

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Page 1: What is a digital/online newsroom and why should a company have one?
Page 2: What is a digital/online newsroom and why should a company have one?

THE SOCIAL MEDIA NEWSROOM

• What is it?

Page 3: What is a digital/online newsroom and why should a company have one?

THE SOCIAL MEDIA NEWSROOM

• Why do you need it?

Page 4: What is a digital/online newsroom and why should a company have one?

WHAT DO YOUR VISITORS THINK?

• What do journalist really want from your newsroom?

Page 5: What is a digital/online newsroom and why should a company have one?

GREAT EXAMPLES

• Socialize

Page 6: What is a digital/online newsroom and why should a company have one?

GREAT EXAMPLES

• Share

Page 7: What is a digital/online newsroom and why should a company have one?

GREAT EXAMPLES

• Visualize

Page 8: What is a digital/online newsroom and why should a company have one?

GREAT EXAMPLES

• Open up!

Page 9: What is a digital/online newsroom and why should a company have one?

GREAT EXAMPLES

• Personalize

Page 10: What is a digital/online newsroom and why should a company have one?

FURTHER READING

• http://bit.ly/journo1• http://bit.ly/journo2 • http://bit.ly/whitepaper-smnr• http://bit.ly/smnr-fi