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WHAT HAPPENED TO THE FUTURE?Digital products for a social world
“Markets are conversations.”The Cluetrain Manifesto, 1999
In 2011 markets are still conversations. And social media
is the tool to make these conversations visible.
We create digital products and campaigns that encourage
conversations – with social media baked in right from the beginning.
What we do
BAKED INSocial Media
Digital Brand Strategy
DigitalCommunication
DigitalProducts
How we do it
01 02 03
Create business and communication strategy
06 05 04
Monitor conversations and uncover brand potential
Develop creative execution of the
strategy
Create early prototype to execute the concept
Design and code to finalize the product
Final digital product (campaign, website,
app etc.)
Analysis Strategy Concept
Product Implementation Prototype
Shared opportunitiesAs it is always in life, there are two options
1 - The client buys time
You pay for what you get, we charge a daily rate and that's it. Most digital agencies rely on selling the execution of one big product - many
clients are fine with it and so are we. But there's more:
2 - We share business opportunities
We reduce our basic fee, define milestones as well as a performance-based commission by sharing in the profit of the final product. This is the option
we prefer, as we believe that digital products and campaigns deserve a long term approach to create ongoing conversations and better results.
PeopleMalte Krebs
BackgroundJournalism
SkillsEditorial writingContent strategy & conceptOnline media business
ExperienceHas mainly worked for media companies like Gruner & Jahr and Axel Springer
Nicolas KittnerBackground Advertising
SkillsCreative conceptDigital strategyInformation architecture
ExperienceHas worked for digital and classic advertising agencies in Germany and China
Brands we worked for
TchiboFacebook strategy and rollout for Eastern Europe.Lead agency: Liquid Campaign Hamburg
Tchibo Germany Tchibo Turkey Tchibo Poland
BMW China
Phase 1: Attention
We created buzz through seeding of a viral video about a mysterious circle in the desert Gobi on several Chinese social media channels like QQ, Kaixin, Sina and youku.
Phase 2: Solving
When the buzz was at its peak we released a video that showed how the mysterious circle was made: by some guys with their BMWs.
Phase 3: Recruiting
Encouraged by another video, users could register for a special driving event on the BMW website.
Digital and social media campaign for the BMW 1series in China. Lead agency: Interone Beijing
G+J Stern.deConcept and content for an iPhone app that lets you find the best christmas presents.
Want to talk?Our website and blog
www.whathappenedtothefuture.com
E-mail & phoneMalte: [email protected]
+49 179 94 99 404
Nick: [email protected]+49 177 555 0043
