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GEA Refrigeration Technologies
April 2013
Floor is the Basic
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage2
1. Floor Buzz Words
2. Value drives the basic
3. Floor is the basic
1. What a Freezer Floor provides
2. What drives our customers business
3. Creating a customer specific “Value proposition”
4. ROI
4. Summary
List of Content: Floor is the Basic
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage3
• 1 Definition 2 qualityt is fitness for use 3 self draining 4 anti slip
• 5 antislip risk areas 6 PUR and PIR and others 7 polyester 8 floor functions
• 9 business drivers 10 black steel frame 11 cold bridge 12 floor and Full CIP
• 13 connecting to walls 14 dimensions 15 shipment 16 patent and copy-cats
• 17 not too thick 18 welding robot 19 detergents 20 wiretubes
• 21 doors 22 lights 23 building tools 24 rigging
• 25 space to build 26 configurations 27 sub floor / catwalk 28 value quantification
• 29 ROI 30 SWOT 31 new developments 32 customization
• 33 maintenance 34 inspections 35 value leverage 36 negative points
• 37 wolfpack 38 ……etc…. 39 …etc……
•
Floor Buzz Words
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage4
It is not how good you are,
It’s how good you want to be.
Meat Poultry Potato Seafood Fruit & vegetables Snacks Bakery
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage5
Value drives the basic
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage6
A Freezer Floor provides:
1. Space
2. Separation
3. Cleaning area
Space for:
1. Conveying system
2. Drive system
3. Evaporator system
4. Utilities
5. Walls & ceiling
6. People (cleaning; maintenance; operator)
Floor is the Basic
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage7
A Freezer Floor provides:
1. Space
2. Separation
3. Cleaning area
Separation for:
1. Air flow
2. Temperature
3. Noise
4. Hygiene
5. Humidity
6. Dust & Dirt
7. People
Floor is the Basic
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage8
A Freezer Floor provides:
1. Space
2. Separation
3. Clean enviroment
Clean enviroment:
1. Product particles
2. Detergents
3. Water
4.
Floor is the Basic
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage9
Quality:
Product: What value will you collect from better products?
Employees The value of a better working enviroment?
Regulatory complianceImagine value “best of school” in food safety?
Financial:
Revenue improvement Value your result if more output?
Cost reductions Is the value of less resources your focus?
Competiveness:
Uniqueness Do you create value by setting yourself apart from the rest ?
Availability Is “best of class in deliveries” your value driver?
What drives our customers businss:
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage10
• What is a Value Propositon?
• Why making a Value Proposition?
• A Value Proposition is a quantification into money of all benefits coming from a solution for a specific customer problem for a given time frame.
• If your solution saves 2% yield at customer “C” who produces 2000 h x 1.500 kg/h x 3 €/kg this saving only contributes for 180.000€/year.
• If the ROI expectations from customer “C” are 1,5 year it contributes 270.000 € to the budget.
Value Proposition
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage11
What we need:
1. GEA-RT Value assumptions
2. Pragmatic calculation frames
3. Customers data
Not selling but consulting
Let us create Value Propositions
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage12
GEA-RT Value assumptions:
• FLOOR• Short installation time
• Long lasting
• Fit for heat treathment
What we need:
1. GEA-RT Value assumptions
2. Pragmatic calculation frames
3. Customers data
Not selling but consulting
Let us create Value Propositions
GEA Refrigeration TechnologiesFreeze for Freshness, Chill against Spoilage13
Marcel van der HagenSales Manager Freezing Benelux
Mobile: +31 6 1088 3743
E-mail: [email protected]
Website:www.geafreezing.com
Company GEA Refrigeration Netherlands N.V.Country Sales Organisation Benelux – GEA Freezing
De Beverspijken 7C
5221 EE, ‘s-Hertogenbosch
The Netherlands
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