Journeys with AudiencesDan Bates

Sheffield Theatres@danbates @crucibletheatre @sheffieldlyceum

online: #wddo

 

 

THE PARTNERS

•Hull Truck Theatre Company, Hull•Sheffield Theatres•Phoenix Dance Theatre, Leeds•Northern Ballet, Leeds•The Civic, Barnsley•Eureka!, Halifax•Kala Sangam, Bradford •&Co The cultural marketing house (Lead Partner)

 

 

AIMS•Establish a cohort of exemplary ‘audience focused’ leaders•Realise the market potential for audience engagement for new cultural facilities•Develop this cohort into successful ‘change agents’ for audience engagement•Achieve a self-sustaining and diverse community of practice.

 

 

Six key leadership challenges were:

•Programme Diversity & Audience Engagement•Stakeholder Engagement•Brand Perceptions•Building Operation and Management•Governance•Financial Models

 

 

TEN TOP TIPS

•Do it before the move ....•Talk to your audience•Be patient•Get the right people and the right knowledge ... •Board Members are NOT the ones working in the new building.