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November 12-13, 2012 • Hotel Pennsylvania What can your organization do in 17 minutes? The rise of social media in emergency management Continuity Insights New York 12 November 2012 Brian Gray @brianinroma #cismem

What can your organization do in 17 minutes? The rise of social media in emergency management

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This is the slide deck of the presentation I made at the Continuity Insights conference in New York City on 12 November 2012.

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Page 1: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

What can your organization do in 17 minutes?

The rise of social media in emergency management

Continuity InsightsNew York

12 November 2012

Brian Gray@brianinroma

#cismem

Page 2: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

“Those who can communicate can’t help but be successful.”

Lieutenant-General Peter Devlin

Page 3: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Essential Programme Components

Task

Structure

BehaviorChange

Low

High LowCertainty

Agre

emen

t

Page 4: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Page 5: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Page 6: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Culture > Strategy > Reaction

Page 7: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Page 8: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Technology is changing the culture of communication

Source: http://mashable.com/2012/02/21/babies-with-ipads-blog-implodes-from-cuteness-pics/#49629Babies-With-iPads

Page 9: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Degree

Closeness

Betweenness

Social media challenge the sources of network power

Source: Dave Gray, The Connected Company.

Page 10: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Positional authority is being supplanted by the ability to influence

Source: http://dedwarmo.com/wp-content/uploads/arrest-kony-2012.png.

Page 11: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Our attitudes toward social media:The six ‘F’s

Folly Fear FlippantFormulating

Forging Fusing

Source: http://muppet.wikia.com/wiki/File:Dictionary_letter_f.JPG

.

Page 12: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Social Media Risk

Source: http://www.cbsnews.com/8301-501465_162-57451895-501465/sweden-twitter-experiment-sparks-controversy/

Source: RedCross Blog

Page 13: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Social Media Risk Mitigation

Avatar Effect

•Tolerate failure•Accept responsibility•Identify opportunity to exploit

Trolls•Don’t feed them•Monitor and block

Privacy•Implement a social media policy•Leaders must set the example

Ghost Town

•Carefully select platforms•Organizations don’t tweet, people do

Page 14: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

The best social media policy ever:

“Don’t do anything stupid.”

Page 15: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Emergency Management

Tasks

Page 16: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Emergency Management Framework

Sense Decide Respond

Learn

Review

Social Organization

Page 17: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Page 18: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Fortunately Twitter self-corrects

Page 19: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

The action is at the frontier of complexitySource: http://www.noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html

Page 20: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Super heroes can’t do complexity

Page 21: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

Source: http://blogs.cisco.com/wp-content/uploads/beecham_research_internet_of_things.jpg

Page 22: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania

High performer characteristics:• Awareness• Influence• Compatibility

Page 23: What can your organization do in 17 minutes?  The rise of social media in emergency management

November 12-13, 2012 • Hotel Pennsylvania