Bernard HASSON

What does « bio » mean

in coatings & inks?

Green =Soy? Green = low VOC?

Green = LEED ? Green = Air quality?

Green = biodegradable? Green = bio-preferred?

What does “bio” mean?

What 145 coatings & inks professionals say about « bio » !

5

Should I develop

a 100% bio-

based product?

Where are the

first market for my

bio-based

product?

If my product is 2x

more expensive than

the petrochemical

equivalent, who will

agree to this premium?

The 3 drivers of bio-based products

$

Function

Performance

Cost

Reg

Regulation

Incentives

Bio

Green

customers Labels

Outdoor advertising renewable content, biodegradability

Make disposable items more acceptable printer cartridges

Vegetable inks for a “green” office, for recycled paper…

More image related opportunities in inks than in

coatings

7

No cost advantage

Not technically differentiated

IMAGE & LABELS

INKS

More image related opportunities in inks than in

coatings

8

No cost advantage

Not technically differentiated

No-VOC = stronger image benefit than “bio”

LEED ? favors certain types of coatings such as energy saving

roofing coatings but not specifically “bio”

Indoor quality can help or be an obstacle for “bio”, because “bio” does

not always mean better VOC behaviour

Soy-based coatings

IMAGE & LABELS

COATINGS

Refine your market view

Find out the answers to these key questions

9

- low VOC?

- Renewable?

- Biodegradble?

- on my radar

- currently assessing

- yes 1 active project

- Price?

- Performance?

- no regulation pushing ?

- Green certification?

- Bio claim?

- new functionality?

Refine your market view

Find out the answers to these key questions

10

- low VOC?

- Renewable?

- Biodegradble?

- on my radar

- currently assessing

- yes 1 active project

- Price?

- Performance?

- no regulation pushing ?

- Green certification?

- Bio claim?

- new functionality?

Fill out the

form to see the

results

From « green » to « bio »

How engaged are coatings manufacturers?

In coatings, « green » means first less solvents !

Opportunities for « Bio-based » solvents

12

A bio-solvent is still first a

solvent cost effective

& efficient!

OPPORTUNITIES

BARRIERS

There maybe some

image driven

opportunities

13

Bernard HASSONBernard.hasson@specialchem.com

http://fr.linkedin.com/in/bernardhasson

http://www.linkedin.com/groups?gid=946387

Join us on LinkedIn“Bio-based Chemicals – Grow the Industry

Bio-based monomers

Bio-polyols

Bio-solvents Bio-plasticizers

For business discussions on opportunities mapping, market testing or

market penetration for bio-based chemicals :

Others….

Contact me