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Android App Stores For VAS Providersmarch 2016 I WWW.APTOIDE.COM

MARKET NEEDS FOR free and SUBSCRIPTION MODELS

APTOIDE’S PLATFORM SOLUTION

BUSINESS MODEL

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02

03

1- Free2- Freemium3- Premium

market needs for free and subscriptionapp stores

TRADICIONAL free MODEL SUBSCRIPTION MODEL

Users who have and are willing touse credit cards

Very few Androidusers actually payfor apps, specially

in emerging markets

Everyone who hasa smartphone is

a costumer

Everyone is a paying customer

Market needs for android app stores

In developed markets, Android users either come with an App Store pre-loaded on the device or download a free store from the internet, purchasing apps with standard payment methods.

In emerging markets the number of people that are willing to pay for any application is reduced since most part of the users don’t own a credit card - with a subscription model we can accelerate the audience - users only need to be affiliated to a telecom

Aptoide platform solution

free Freemium premium

music

vídeo

appsp r e m i u m

Free content

(Ads monetised)

Free content (Ads)

+ Premium

Only premium content

(Subscription)

Subscription stores can leverage top carriers and vas

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02

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Leverages apps distribution in emerging markets, giving users access to the most popular apps

Unlocks the possibility of more monitisation streams for VAS Providers, Integrators/OTT - revenue share between players

Helps you to brand and distribute the white-label subscription App Store service by preloading it in your devices

Aptoide Platform Solution

Overview of aptoide’s offer

vas provider aptoide

+ =Subscribers & service management

Creativity, front-end, billing, customer care, local market know-how

User and Lead Acquisition

Android Content and Technology

we help you integrate, optimize and test your store so you can launch it!

Conversion

Three possible models - Free

01 Free App Store

An AppStore with your Brand or Aptoide’s Brand

Users can download and have access to the +500 k Free Android Apps

Access to a backoffice to store management and custumization features

Monitisation through Advertising and Standard Payment Methods

Revenue-share conditions (store advertising). No investment upfront.

Three possible models - Freemium and Premium

02 Freemium App Store

An App Store with your brand

Freemium: Free (Aptoide Content) + Premium (Content you bring)

Users browse through free content and when they want Premium content that have to subscribe

Free: you and Aptoide monetise through Advertising

Premium: the customers can download as many apps as they like for one weekly/monthly rate (subscription life-cycle managed by you).

A turnkey solution that radically accelerates your entry to the mobile app market

Revenue share conditions (store advertising). No investment upfront.

03 premium app store

An App Store with your brand

Customers can only download all the popular apps in display after the subscription to the App Store

After Subscription: the customers can download as many apps as they like for one weekly/monthly rate (subscription life-cycle managed by you).

Revenue share conditions (store advertising). No investment upfront.

01 Free FLOW

App Store front page Click on the App and view Install application

02 Freemium FLOW

PREMIUM APPS AFTER SUBSCRIPTION

FREEAPPS

PREMIUMAPPS

App Store front page Click on the App and view

If Premium App leads you to Subscription page

After intering phone number and subscribing , install app

Advertising placed on the website (ex. facebook); (image display is just a suggestion)

App View-download app

03 premium FLOW

PREMIUMAPPS

Advertising placed on the website (ex. facebook); (image display is just a suggestion)

App Store front page Click on the App and view

If Premium App leads you to Subscription page

After intering phone number and subscribing , install app

Business model

For Free App Store

White LabelYour Brand

50%Ads Revenue

IAB/PAID APPS

partner15%

Publisher75%

Aptoide10%

For Subscriptions (Freemium and Premium)

THANK YOU