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Types of Roles of Brands
- Role of Aggregating People
- Strategic Role
- Tactical Role
How do They help in
aggregating people??
Tising a
Marketing channels
• Set of Independent organizations participating in the process of making
a product available for use or consumption
Hybrid channels
A single firm sets up two or more marketing channels to reach one or more customer segments
Your company information
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A system of partnerships and alliances that a firm creates to source,augment and deliver its offerings
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Role of Retailers today
• Adapting a relation based approach to marketing
• Creating store – brand awareness and differentiation
• Promoting profitable private label lines across a wide range of product categories
• Building store loyalty
Retailers arguments about disaggregation
They argue that it favours them and that they have great credibility in assembling an assortment of brands that makes sense for the customer.
. He
To understand the changes the managers must recognise
• Relationship building entity and mechanism
• Targeted communications
• Obtaining expertise in new product
. He
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