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WFA update on the new EU cookies rule
Webinar – July 12th, 2011
Quick introductions…
Rob Dreblow Any Ung Rangarajan
MARKETING
Our members
Our members
WFA Competition law compliance policy
The purpose of the WFA is to represent the interests of advertisers and to act as a forum for legitimate contacts between members of
the advertising industry. It is obviously the policy of the WFA that it will not be used by any company to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition. The WFA carries out regular checks to make sure that this policy is being strictly adhered to.
As a condition of membership, members of the WFA acknowledge that their membership of the WFA is subject to the competition law rules and they agree to comply fully with those laws. Members agree that they will not use the WFA, directly or indirectly, (a) to reach or attempt to reach agreements or understandings with one or more of their competitors, (b) to obtain or attempt to obtain, or exchange or attempt to exchange, confidential or proprietary information regarding any other company other than in the context of a bona fide business or (c) to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition.
Send us your questions
Question from poll #1
Results from poll #1
Quick introductions…
Rob Dreblow Any Ung Rangarajan
PUBLIC
AFFAIRS
1. A little bit of background
2. The new EU cookies rule
3. WFA recommendations for marketers
1. A LITTLE BIT
OF
BACKGROUND
How comfortable are Europeans with internet profiling?
Eurobarometer survey April 2011
The chief suspects
Transparency?
13 pages in a Word
document!
And even if you wanted to understand…
Question from poll #2
Results from poll #2
2. THE NEW EU
COOKIES RULE
• What has changed?
• What is covered?
• What does ‘consent’ mean?
• What is the industry doing about it?
What has changed?Companies can place cookies if the user…
Old wording
… is provided with clear and comprehensive information and is offered the right to
refuse such processing by the data controller.
New wording
… has given his or her consent, having been
provided with clear and comprehensive
information.
IN OUT
What is covered?
What does consent mean?
Lost in translation
English French German Spanish Italian Dutch Portuguese
is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information,
n'est permis qu'à condition que l'abonné ou l'utilisateur ait donné sonaccord, après avoir reçu, dans le respect de la directive 95/46/CE, une informationclaire et complète,
nur gestattet ist, wenn der betreffende Teilnehmer oder Nutzer auf derGrundlage von klaren und umfassenden Informationen, die er gemäß der Richtlinie 95/46/EG u. a. über die Zwecke der Verarbeitung erhält, seine Einwilligunggegeben hat.
a condición de que dicho abonado o usuario hayadado su consentimiento después de que se le haya facilitado información clara y completa,
sia consentito unicamente a condizione che l'abbonato o l'utente in questioneabbia espresso preliminarmente il proprio consenso, dopo essere stato informato in modo chiaro e completo,
alleen is toegestaan op voorwaarde dat de betrokken abonnee ofgebruiker toestemming heeft verleend, na te zijn voorzien van duidelijke en volledigeinformatie
só seja permitido se este tiver dado o seu consentimentoprévio com base em informações claras e completas,
Consent / con·sent (kənˈsent)
Worst case
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
Sony is asking your permission to place a cookie on your computer. When you visit Sony’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here.
Do you accept this cookie?
YES NO
The UK interpretation
A taste of its own medicine
Does it mean the same thing across Europe?Current opt-in risk in Europe
High
Medium
Low
No info
*Map is only intended as guidance for this specific webinar
What is the industry doing about it?
Question from poll #3
Results from poll #3
3. WFA
RECOMMENDATION
S FOR MARKETERS
Don’t put your head in the sand
Set up an internal lead
Audit your current practice
Some pointers
Be completely transparent
Take it step by step
Come and talk to us
Q&A
Next WFA meetings
Digital Network: Oct 19th European Action Group: Sept 14th
