Is Your Team Ready to Handle Leads?Part 1

You’ve set up the website, hired a marketing

consultant, planned out a advertising strategy,

identified what your ideal lead looks like and

purchased a real-time metric tracking software

program.

You’ve paid for content marketers to write

articles, make videos and write eBooks for give

aways. You’ve hired a call center and you’re

ready to start your merchant cash advance lead

generation next week.

Wesley Yuhn Tampa states It doesn’t matter

what business you’re in, handling leads is the

same across the board. You’ve even included a

timeline when you would purchase leads.

You hold your first full staff meeting, including customer service reps and sales staff as well as

your supervising teams, and look around the eager faces that will make your business soar.

After a month, you get the team reports and devour every word wondering why your ROI is only

2%. According to the reports, there have been plenty of potential customers clicking through

your site, filling out forms and followed up. Your marketer advised you that it would take as

much as 6 months to see the needle move and you decide to write the low numbers off to “it’s

too soon”.

At the end of month three, you’re conversion rates are still barely budging the 2% mark. Your

people are dedicated, passionate and goal oriented. So, why is the conversion rate so low?

Wesley Yuhn of Tampa, one of the most experienced people in lead generation, recently asked

a group of start-up companies what they did to make sure that their entire staff was ready to

handle each type of lead that arrived in your office.

Remarkably, most business stated that they had hired enough staff to handle up to 100 leads a

month. Period.

All the marketing, tracking and lead generation is wasted if you don’t have sales.

Preparing Your Entire Team to Handle Leads

Wesley Yuhn thinks most people don’t think of themselves as sales people and if you ask your

employees what they do for a living, odds are that they will tell you that they are account

executives, customer service reps, sales facilitators, lead disseminators and click2call operators.

Wesley Yuhn futher suggests you might find 2 out of 30 people willing to say that they are

salesmen. Chances are, you think that only those in the sales staff are sales people, too.

The truth is that every employee in every department in every position from janitor to CEO –

yes, you – are salesmen.

• You need to create the right mindset

• You need to explain that every person involved with the company is there to do

something to bring revenue into the company – and make this the definition of a

salesman

• You need your employees to perceive themselves as professional sales people

• You need to train every member of your team to be sales people.

Converting leads into sales is process-oriented, and each member of your team, starting with

you, needs to be invested, involved and trained for their part of the process. As businesses now

compete in a global marketplace, even merchant cash advance lead generation is a highly

skilled competitive enterprise.