Are DME Supplies in Your E-tailing Aisle?

For B2B companies involved in diabetic

medical supplies, the first question that

should be asked of any retailer is: “Are

DME supplies in your E-tailing Aisle?”

Expanding how your sales reps think

about product placement can result in

higher ROI if you stretch your contacts to

any stores that offer e-commerce sites to

their customers.

Since the cost of real estate is much

cheaper in cyberspace, it is more cost-

effective to add products or services in an E-tail setting than in a crowded brick-and-mortar store.

The advantages for DME Supply Lead Generation then opens doors that were never

considered previously.

Unexpected DME Supply Leads

Wesley Yuhn reviews some of the more unique methods of generating leads for diabetic

supplies in his most recent seminars in one of the leading digital cities in Florida.

He stresses looking outside expected areas that you would find these products and services as

well as expanding the opportunity for presenting products.

• Physician and Health Care Clinics

Getting a doctor’s office to give up floor space for displays of DME supplies is a bit more

difficult than getting them to create an E-tail Aisle for those same supplies that can be delivered

directly to their patients’ residences.

Additionally, it allows the doctor to know what over-the-counter medications their patients are

taking and forget to mention resulting in better health care for the individuals. Not only does this

offer the physician an extra source of income, it assures his patients’ that they are getting

supplies that their doctor has approved.

• Café’s

Café’s advertise food for those who are glucose intolerant, vegetarian and diabetic. Adding an

aisle for DME supplies to their menu may inspire them to add other aisles for products that fit

with vegatarians and glucose intolerant customers, as well.

• Corner Stores

Many diabetic supplies such as pain creams and organic vitamins are sought after by many

customers that are not diabetic. Set your sights on the local market, the local corner store that

sells a variety of products but has no room for larger items on their floors. Recommending a QR

code placed on menus, door signs or by the register allows brick-and-mortar customers to access

the e-tail line immediately.

• Toy Stores

This is an often overlooked possibility for creating an e-commerce line for DME supplies.

Children have diabetes, too. Presenting an e-tailing aisle that offers diabetic supplies geared to

the needs of children is a great upselling opportunity that fosters healthy options rather than

focusing on the weakenesses of the young.

Offering a product or service that is not something that you would normally find in the retail

space has been proven to be a successful business model. For example, a pharmacy in London

has aisles for musical instruments while a music store in Vancouver surprises their customers

with superior vacuum products.

When you are brainstorming ways to grow your brand, whether you are a B2B or B2C business,

start by thinking about adding your products and services to an e-tailer aisle that does not

necessarily fall into the traditional items offered by a business. Be creative and innovative and

increase your lead generation with fresh ideas.