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welcome to the web 2.0 world social media bootcamp for communicators social media bootcamp for communicators IABC International Association Of Business Communicators Houston

Welcome to the Web 2.0 World

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Brief overview of the growth in social media, plus tools and techniques to effectively manage the Big Three: Facebook, LinkedIn, Twitter.

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Page 1: Welcome to the Web 2.0 World

welcome to the web 2.0 world

social media bootcamp for communicatorssocial media bootcamp for communicators

IABC International AssociationOf Business Communicators

Houston

Page 2: Welcome to the Web 2.0 World

agenda for the dayagenda for the daycaroline collective – matthew wettergreendid you know? video by xplane comdid you know? – video by xplane.compodcastingbloggingblogginginternal social media toolsmonitoring / measurementmonitoring / measurementthe big 3 – facebook/twitter/linkedin

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 3: Welcome to the Web 2.0 World

but first . . .but first . . .

our thanks to our sponsorour thanks to our sponsor

IABC International AssociationOf Business Communicators

Houston

Page 4: Welcome to the Web 2.0 World

The Fifth Business is a global communications, design The Fifth Business is a global communications, design and learning services firm focused on the people-side of change.

We combine our offerings with the latest collaborative technologies and are perfectly positioned to assist our technologies and are perfectly positioned to assist our clients with web 2.0 and social media expansion, making sure the right strategies are used with the right channels.

http://www.fifthbusiness.com

IABC International AssociationOf Business Communicators

Houston

Page 5: Welcome to the Web 2.0 World
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fasten your seat belts!fasten your seat belts!

http://www.youtube.com/watch?v=6ILQrUrEWe8

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 7: Welcome to the Web 2.0 World

the big three

linkedin / twitter / facebook

Social Media Bootcamp -- 5/27/10

IABC International AssociationOf Business Communicators

Houston

Page 8: Welcome to the Web 2.0 World

linkedin –builds professional connections

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 9: Welcome to the Web 2.0 World
Page 10: Welcome to the Web 2.0 World

Go after (and offer) recommendations!Go after (and offer) recommendations!

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 11: Welcome to the Web 2.0 World

make your own markmake your own mark

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 12: Welcome to the Web 2.0 World

linkedin summarylinkedin summaryfill out that profile – all of it!

ask and answer questionsparticipate in groups / discussionsINVITE FRIENDS

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 13: Welcome to the Web 2.0 World

twitter –commo faster than you can think

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

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Social Media Bootcamp -- 5/27/10

IABC International AssociationOf Business Communicators

Houston

Page 18: Welcome to the Web 2.0 World
Page 19: Welcome to the Web 2.0 World

IABC International AssociationOf Business Communicators

Houston

Page 20: Welcome to the Web 2.0 World

facebook –total transparency . . .

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 21: Welcome to the Web 2.0 World
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thanks to our awesome team of presentersthanks to our awesome team of presentersMatthew Wettergreen

Caroline Collective http://carolinecollective cc/Caroline Collective http://carolinecollective.cc/Do713, What to Do in Houston http://do713.com/

K ti L i d E th St i f ld d J h Whit idKatie Laird, Esther Steinfeld and John WhitesideBusiness Makers Radio Show http://www.thebusinessmakers.com/pOvertime Podcast http://www.thebusinessmakers.com/overtime

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 26: Welcome to the Web 2.0 World

presenters, continued . . .presenters, continued . . .Kelly Russo

Houston Zoo http://www.houstonzoo.org/p gInternational Rhino Foundation http://www.rhinos-irf.org/E-mail [email protected]

Susan CelluraChevron Corporation (CVX)E l SWC ll @ lE-mail [email protected]://www.twitter.com/susancellurahttp://www.linkedin.com/in/susancellurap

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Page 27: Welcome to the Web 2.0 World

presenters, continued . . .presenters, continued . . .Sandra Fernandez

Sandra Says blog http://blog sandrasays com/Sandra Says blog http://blog.sandrasays.com/Houston Public Library www.facebook.com/houstonlibraryE-mail [email protected]

Elaine W KrauseThe Portal blog http://ewkrausecom.com/theportalg p pE-mail [email protected]

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10