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Brief overview of the growth in social media, plus tools and techniques to effectively manage the Big Three: Facebook, LinkedIn, Twitter.
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welcome to the web 2.0 world
social media bootcamp for communicatorssocial media bootcamp for communicators
IABC International AssociationOf Business Communicators
Houston
agenda for the dayagenda for the daycaroline collective – matthew wettergreendid you know? video by xplane comdid you know? – video by xplane.compodcastingbloggingblogginginternal social media toolsmonitoring / measurementmonitoring / measurementthe big 3 – facebook/twitter/linkedin
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
but first . . .but first . . .
our thanks to our sponsorour thanks to our sponsor
IABC International AssociationOf Business Communicators
Houston
The Fifth Business is a global communications, design The Fifth Business is a global communications, design and learning services firm focused on the people-side of change.
We combine our offerings with the latest collaborative technologies and are perfectly positioned to assist our technologies and are perfectly positioned to assist our clients with web 2.0 and social media expansion, making sure the right strategies are used with the right channels.
http://www.fifthbusiness.com
IABC International AssociationOf Business Communicators
Houston
fasten your seat belts!fasten your seat belts!
http://www.youtube.com/watch?v=6ILQrUrEWe8
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
the big three
linkedin / twitter / facebook
Social Media Bootcamp -- 5/27/10
IABC International AssociationOf Business Communicators
Houston
linkedin –builds professional connections
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
Go after (and offer) recommendations!Go after (and offer) recommendations!
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
make your own markmake your own mark
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
linkedin summarylinkedin summaryfill out that profile – all of it!
ask and answer questionsparticipate in groups / discussionsINVITE FRIENDS
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
twitter –commo faster than you can think
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
Social Media Bootcamp -- 5/27/10
IABC International AssociationOf Business Communicators
Houston
IABC International AssociationOf Business Communicators
Houston
facebook –total transparency . . .
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
thanks to our awesome team of presentersthanks to our awesome team of presentersMatthew Wettergreen
Caroline Collective http://carolinecollective cc/Caroline Collective http://carolinecollective.cc/Do713, What to Do in Houston http://do713.com/
K ti L i d E th St i f ld d J h Whit idKatie Laird, Esther Steinfeld and John WhitesideBusiness Makers Radio Show http://www.thebusinessmakers.com/pOvertime Podcast http://www.thebusinessmakers.com/overtime
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
presenters, continued . . .presenters, continued . . .Kelly Russo
Houston Zoo http://www.houstonzoo.org/p gInternational Rhino Foundation http://www.rhinos-irf.org/E-mail [email protected]
Susan CelluraChevron Corporation (CVX)E l SWC ll @ lE-mail [email protected]://www.twitter.com/susancellurahttp://www.linkedin.com/in/susancellurap
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10
presenters, continued . . .presenters, continued . . .Sandra Fernandez
Sandra Says blog http://blog sandrasays com/Sandra Says blog http://blog.sandrasays.com/Houston Public Library www.facebook.com/houstonlibraryE-mail [email protected]
Elaine W KrauseThe Portal blog http://ewkrausecom.com/theportalg p pE-mail [email protected]
IABC International AssociationOf Business Communicators
Houston Social Media Bootcamp -- 5/27/10