Founding theAccount Planning Group Netherlands

Amsterdam – 17 Nov 2011

My personal

Gerald. 36. German.In Amsterdam now for 1.5 Years.

Getting to know the creative-creative Amsterdam wasn’t much of a problem…

But getting to know the more analytical creativity of Amsterdam instantly was…

We call it

Stammtisch

Thinking beyond the Stammtisch.

Things you can do with other planners

• Drink beer• Make sweet passionate love• Exchange knowledge• Networking• Share/learn from case studies• Share/get to know new tools• Get/Provide training• Find out about rates/salaries…

And the APG helps to structure this…

Knowing

Guessing

I We

General objectives

Is a non-for-profit organisation that originates in the UK. It serves as a professional guild for marketing strategists and related disciplines.

• Encouraging dialogue and providing a home for planners

• Providing class-leading training• Collecting case-studies and awarding the best

of them• Knowledge exchange, portal access• Public events, publication debates

APGs worldwide

And the new kid on the block

Challenges?

• Big expat community

• Language• Agency types• Staff rotation• Interest/need?• …

Even founding an APG NL is extremely gezellig here.

Where we are right now

• Basic group setup • Dutch + expat group!!!!• First events planned/executed• First press contacts• Regular meetings

Where do we go next? That’s our choice.

Digital strategy workshops?

Local meets & greets?

Conferences?

Awards?

Networking and job portals?

What our APG is all about

• Creative

• Proactive

• Accessible

• Collaborative

• Network-driven

• Fun

We start today!

Happy to have all of you here. And whatever our plan is: let’s discuss your ideas.

Let’s start as the open, dynamic, loose institution that we are and let’s see how we develop this concept.

And now let’s start.

Thanks a lot.

Great to have all of you at the first event of theAccount Planning Group Netherlands.

Let’s get a move on.

By the way: If you are into this crazy internet stuff please tag it with

#APGNL