AdvertisingBusiness English

Week 5 Professor Hayashi

Today’s Class

attendance / homework

review

vocabulary

language review – articles

useful language

case study

Review – Change

Review – PS & PP

DEFINITION

WORD

A company that is at least half-owned by another company

The main office or building of a company

A place through which products are sold

A building for storing goods in large quantities

A large building (or group of buildings where goods are made (using machinery)

Subsidiary

Headquarters

Outlet

Warehouse

Factory/Plant

Review – Vocabulary

Review - Noun Combinations

Which is the most suitable noun combination?

1. a) the class of yesterday

b) yesterday’s class

c) yesterday class

2. a) a note of absence

b) an absence’s note

c) a note’s absence

3. a) a 3-stars hotel

b) a hotel’s 3 star

c) a 3-star hotel

4. a) a letter’s head

b) a letter of head

c) a letterhead

5. a) a four-day week

b) a week of four days

c) a four week day

Shout out! Name as many expressions from the useful language on:

MANAGING MEETINGS

Starting/Setting objectives/Asking for reactions/Dealing with interruptions/Keeping to the point/Speeding up/Slowing down/Summarising

NETWORKING

Greetings/Responding/Introducing Yourself/Introducing Someone Else/Talking about common interests/Talking about your company/Networking

VOCABULARY

Page 44 – exercise B1 = advertising media

2 = methods of advertising

3 = verbs to do with advertising

cinema, exhibitions, Internet, outdoor advertising, point-of-sale, press, radio, television

advertorials, banner ads, billboards/hoardings, commercials, free samples, leaflets/flyers, pop-ups, posters, product placement, sponsorship, viral advertising

communicate, endorse, place, run sponsor, target

Vocabulary

Page 45 – exercise E

1. free samples

2. slogans3. endorsement4. word of

mouth5. mailshots

Articles

Language Review

Page 48 – ARTICLES

Do exercise C

ANSWERS:1.THE advertising code ….. THE advertising industry2.OK!3.THE most successful …. of THE 20th century4.amongst THE UK adult population5.THE USA.

Viral Advertising

Language Review

Exercise D – Page 48

…. People also started asking questions, like did it feature a real gorilla playing (the) drums?

So what role did the extraordinary take-up of the gorilla ad on the Internet play….

And was the success ….. ‘viral’ distribution of its advertising on the Internet …. spoof versions of the gorilla campaign.

The gorilla commercial is the most viewed….

Useful Language

Page 49

Prepare and deliver a short three-minute presentation that describes the method of creating a viral campaign for this product:

Homework!

Page 63 – 64 : Advertising reviewVocabulary, Articles, Skills Exercises