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CULTURE OF INNOVATIONIDEATION CAMPAIGNS, LEAN STARTUP, VLOGS, WORKSHOPS & MORE
3 HORIZONS OF INNOVATIONYOU CAN DECIDE WHICH HORIZON YOU WANT
1 2
2 3
BESTAANDE
KLANTEN
NIEUWE
KLANTEN
BESTAAND
PRODUCT
NIEUW
PRODUCT
41
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
42
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
StreamsWHICH CUSTOMERS DO YOU WANT TO SERVE?
WHICH JOBS DO THEY REALLY WANT TO GET DONE?
43
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
StreamsWHAT ARE YOU OFFERING THEM? WHAT IS THAT GETTING
DONE FOR THEM? DO THEY CARE?
44
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
StreamsHOW DOES EACH CUSTOMER SEGMENT WANT TO BE
REACHED? THROUGH WHICH INTERACTION POINTS?
45
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
Channels
WHAT RELATIONSHIPS ARE YOU ESTABLISHING WITH
EACH SEGMENT?
PERSONAL? AUTOMATED? RETENTIVE?
46
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHAT ARE CUSTOMERS REALLY WILLING TO PAY FOR?
HOW? ARE YOU GENERATING TRANSACTIONAL OR
RECURRING REVENUES?
Channels
47
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHICH RESOURCES UNDERPIN YOUR BUSINESS MODEL?
WHICH ASSETS ARE ESSENTIAL?
Channels
48
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Cost
Structure
Revenue
Streams
WHICH ACTIVITIES DO YOU NEED TO PERFORM WELL IN
YOUR BUSINESS MODEL? WHAT IS CRUCIAL?
Channels
49
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHICH PARTNERS AND SUPPLIERS LEVERAGE YOUR
MODEL? WHO DO YOU NEED TO RELY ON?
50
Customer
Relationship
Key
Partners
Key
Activities
Value
Proposition
Customer
Segments
Key
Resources
Channels
Cost
Structure
Revenue
Streams
WHAT IS THE RESULTING COST STRUCTURE?
WHICH KEY ELEMENTS DRIVE YOUR COSTS?