Social Media Plan for ClifBar

Using Social Media To Market Your BusinessGibbons Digital Consultants

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Why Use it?Well coverFacebookTwitterLinkedInPinterestGoogle+Blogs

Social Media

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Why use it?

#Its the new SEOSocial Media Optimization (SMO) is the new SEO, or rather two halves of a whole.SMO is the distribution of social objects (videos, blog posts, tweets, Facebook updates) so that theyre optimized to rise to the top of any related search query, where and when it is performed. Social media sites are indexed by the search enginesSEO + SMO = Amplified findability in the traditional and social web.

#Its HugeFacebook: 1.19 billion active users Twitter: 320 million usersLinkedIn: 400 million usersPinterest: 100 million usersGoogle+: 250 million usersBlogs: 2 million blog articles posted per day, 346 million people readers each day

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#Its Growing As of October 2015, 65% of all adults use social networking sites. For adults ages 18-29, 90% of them use social networking sites. For adults ages 30-49, 77% of them do. For adults ages 50-64, 51% of them doFor adults ages 65+, 35% of them use social networking sites compared with 2% in 2005.(Pew Research Center)

#Its Real-TimeReveal the human side of a company, give it personalityProvide useful information that people wont get elsewhere (or at least not as quickly)Respond to comments, complaints, requests real-timeHave a platform for announcing news, promotions, eventsGenerate new business leads

#Getting StartedMap out your strategy Define your business goals and objectives for social mediaIncrease sales, brand awareness, engagement, drive traffic to your website, create a community on your pageIdentify your competition and what distinguishes you from your competitionDefine target audiences and key messages Define categories/topics for social media updates

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Getting StartedCreate your plan align with off-line marketing calendarIdentify the most important keywords for your business. Use these consistently in all posts, tweets, updates. Set-up your profiles and pages and start postingEnsure you have a consistent design/branding across all platformsSet-up Google Analytics to monitor web trafficMeasure and adjust traffic, comments, leads, etc.

#Why Use FacebookIncrease visibility boost posts, Facebook AdsConnect with customers Increase engagement likes, comments, sharesPromote your brandCreate a communityPromote and manage eventsGive back to loyal customers through special offers and discounts

#Identify Your Target MarketWhat do your favorite customers have in common? Who else would you like to bring in? Consider:Which few distinct groups of people would you like to sell your products or services to? What are their age ranges and interests? Where do they live?How can your business help them?What do they care about besides your product/service?

#Create Compelling ContentCreate posts that highlight the best of your business. Use photos and information that will bring your business to life and give people a reason to visit.Be inviting and be yourself. Authenticity (for example, asking questions, expressing why youre passionate about your business and your customers) can help people connect.Post regularly, and at the right times. If youd like to catch people on their morning commute or just before their lunch hour, you can. If youre busy at those times, you can schedule the posts.

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#Facebook Advertising

#Facebook AdsAds on Facebook are shown to specific groups of highly engaged people on desktop and mobile. The more you boost your Page posts and create targeted ads for specific groups of people, the more people will see them when they visit Facebook.When you set up an ad on Facebook, youll be asked to choose your goal, targeting options, etc.

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#Establish your goalsIncrease in-store sales - Increase foot traffic and make it easier for people to find and share information about your business.Increase online sales - Find new customers and deepen relationships with people wholl click through and buy.Launch a new product - Generate excitement and maintain momentum around a new product or service.Build Awareness - Express what makes your business unique and stay top-of-mind for future product decisions.Promote your mobile App - Get your app into the hands of the right people and keep them engaged.

#Start Advertising

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#Campaign Performance

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#Boosting PostsYou can boost any post you share from your News Feed, Timeline or Page, including status updates, photos, videos and offers. Any post you boost will appear higher in News Feed to help more people see it.3232

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Boosted posts appear in News Feed and show up higher, so there's a better chance the audience for the posts will see them. Boosted posts are labeled Sponsored. Boosted posts dont appear in the right column of Facebook.

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#Boosting PostsGo to any post you've recently created.Click Boost Post at the bottom of your post.Choose your audience and budget based on how many people you want to reach. You can also click More Options to select the duration of your boost or change your payment method.Click Boost Post.

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#Boosting Posts - CostThe cost to boost a post depends on how many people you want to reach. To see different budget options, go your post and click Boost Post. In the dropdown menu next to Maximum Budget, you'll see the estimated reach for each budget. To create a custom budget, select Choose Your Own.The budget you choose is a lifetime budget that will be spent throughout the duration of your boosted post. You'll be charged for the impressions on your post, which may sometimes be less than your budget.

#Boosting Posts - Budget

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#Boosting Posts - Targeting

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#Boosting Stop or Pause

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#Boosted Posts - PerformanceShortly after boosting a Page post, youll be able to see its performance in ads manager and in the Posts tab of your Page Insights.

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#Boosted Posts - PerformanceYou can also go to the post on your Page's Timeline to see how it's performing. In the bottom left of your post, you'll see the total number of unique people who saw your post. Hover over or click this number to see the following breakdown:

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#TwitterMicroblogging site that enables users to send and read other users updates (known as tweets)Text based posts160 characters total20 for username, 140 for message textUpdates appear on the users profile page and are delivered to other users who have signed up to receive them (followers)

#TwitterAn informational tool provides information to othersA conversational tool respond to other peoples tweets and engage in dialogueGreat way to network and communicate with new and old contactsYou choose the message, not the recipient

#Ask relevant questions on Twitter and consumers are happy to share opinionsPeople like being asked to provide input on topics of interestFollow people they might follow you back

Engage and grow your following

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#LinkedInThe worlds largest professional network with over 175 million registered members and growing rapidly. Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

#Engaging on LinkedIn Status UpdatesShare links to interesting articles, websites or video you have found that some individuals in your network might appreciate. Try to use words that grab the readers and encourage them to click the link.Pose a question that could lead to solving a problem you have, like: "Anyone know about? 50

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#Company PagesCentral hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportunities, and job openings.Also perfect place to start conversation with your customers, prospective clients, job seekers, post company updates.Post industry articles and fun facts.These updates appear on your company page and also the pages of your followers.Have followers Like your post so it goes viral.Analytics pages to see activity on the page.57

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#What is it?Pinterest is a virtual pinboard that lets people share anything and any topic on the web that they find interesting and beautiful e.g., pictures, quotes, recipes, etc. Centered around the social discovery of objects (as opposed to friends and family)Content is organized in Boards and organized in categories. Each piece of content is called a Pin

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#What is it?Google+ is a social networking that is owned and operated by Google Inc. Like Facebook personal profiles and business pages

#Why use it?No one loves Google more than Google. And, lets be honest, you want Google to love your business and the content you produce too. If thats not reason enough, I dont know what is.Increase your visibility and reach by offering great content on Google Plus that people will like and want to shareThis will help with search engine optimization (SEO)

#Engaging with Google+Share lots of photosThink about your business what images, charts, slides can you share to ignite conversationsShare fresh content, interact with fans, etc.Promote your Google+ page on your blog and websiteWhen you post a message, photo or link, ask your subscribes to share the content with their Circles

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#BlogsBlog = web logAn online diary or journalAnybody can be a content generator and an expert in their fieldCan be setup withWordPress

#Blog ContentAnswer industry questionsComment on industry newsProvide how-to based contentEncourage readers to commentPost consistently 1 2 times per month

#Engage and grow with a BlogPose Engaging Questions - At the end of a post, pose a brain-stimulating question. Get readers to offer tips - It could be a problem that youre facing, or something your customer is facing. Make it a contest; publicly credit the reader with the best tips on your blog so that everyone can see.Start With An Engaging Opener Your opening should engage the reader from the word go, something thatll ignite their curiosity, motivate their thought process and get them engaged. Make your opener funny, insightful, witty and outrageous if need be.

#Engage and grow with a BlogMake The Content Graphically Vivid - Paint a picture with your words, and draw people into the scene youre painting.Write in your speaking voice, as though youre chatting with friends. Provide a Conclusion sum up the essence of your article in a short conclusion. Your conclusion should ideally tie up your points together and provide a short glimpse of what the article is all about.

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#Other Platforms to ConsiderInstagramHouzzYouTubeReview Sites Yelp, etc.And more.

#Demographics - Facebook86% of Facebook users are age 25 and older81% have some college education or bachelors/graduate degree58% earn $50,000 or more

#Demographics - Twitter81% of people on Twitter are age 25 and older83% have some college education or bachelors/graduate degree47% earn $50,000 or more

#Demographics - LinkedIn96% of people on LinkedIn are age 25 and older87% have some college education or bachelors/graduate degree71% earn $50,000 or more

#Thank You!Bridget Gibbonsbridget@gibbonsdigital.comGibbonsdigital.com@gibbonsdigitalfb.com/gibbonsdigital

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