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Webinars:
1) What will I say?2) Who will be there?3) What equipment?4) What’s the ROI?5) What’s the POINT?!6) Everyone is doing it..7) What will I sell?8) Live…? RUKM?
Rodolfo Melogli @RMelogli
~ Author ~ Digital Marketing Expert
~ Web Developer
Lego Bricks
Road Bricks
Digital
Bricks
‘ASSETS’
Consistency
Product to Sell
N.America...
First, they failed.
Why do they make $$$?
Strategy
Niche content
USP & Pain Pts
5 Tips for a Successful Webinar
1) Topic that resonates with audience businessbloomer.com/content-marketing-email-course
2) Educate. Teach them something. No need to sell unless bottom @ funnel
3) Integration & automation are great but not necessary
4) 1 Webinar is not enough (1 Blog is not either). Be consistent
5) Test. Get live early. 2nd device on. Remember to record
Webinar strategies:
1) List Building -> Lead Magnet2) Product Launch -> Sales3) Interview -> Authority4) Workshop -> Education5) Product Demo -> Education6) Webcast, Vlog -> Authority
-- Depends on your funnel ! --
Webinar options:
1) Live vs Pre-Recorded2) ‘Solo’ vs Co-Hosting3) Public vs Hidden4) Screencast/PPT vs ‘Face’5) Hangouts on Air vs GTW6) Chat vs no Chat
-- Depends on your niche ! --
Webinar options:
1) Live: don’t worry too much2) Co-Hosted: 2x audience!3) Hidden: require opt-in 4) Face: increases trust5) GTW: not ideal @ start6) Chat: huge trust signal
Webinar case study:
“Here are the strategies, tools, sequences and promotion tactics I personally use...”
“Take the Challenge”a. To enter, register at
BusinessBloomer.com/Challenge
b. Take action on today’s or any previous month’s strategy: BusinessBloomer.com/Slides
c. Present here next month, for 10 minutes, with actions taken, failures & successes. Offer!
Webinar case study:
1) prep: Topic research2) prep: PPT creation3) prep: Google Hangouts setup4) prep: Chat setup5) prep: RSVP & thank-you page6) promo: Promotion (before)7) live: Going live8) post: Promotion (after) 9) post: Numbers, stats
Webinar topic research:
1) ask your subscribers2) ask FB group3) ask Google…4) copy & do a better job than
someone else’s webinar5) split test / PPC-test possible
topics6) ask YouTube...
Webinar PPT creation:
● title: “Get ____ in ____ days”● introduction: problem > tease
solution● list webinar contents and final
bonus if any● short bio● educate, educate, educate● pitch / close on high note
Webinar promotion (pre):
1) email list2) “hello bar” @ website3) social media4) referrals5) PPC6) business partners7) affiliates8) influencers email outreach9) reminders: -7d, -1d, -1hr, live
Webinar promotion (post):
1) email list: recording2) turn RSVP page into a lead
capture page3) blog CTA4) social media, referrals, PPC,
partners, affiliates, influencers, SEO, ...
5) teaser @ YouTube
Overcome Webinar fear:
1) run a test webinar on your own, and rewatch it
2) co-host your first webinar3) stick a “must-say” list to your
monitor4) don’t worry how many are
watching live :)5) keep it short: 15-45min6) get friend to look after chat
NEXT 4 WEEKSa. Identify a possible website topic
& strategy (niche / funnel)
b. Keep the system simple: Hangouts, HTML embeds, Mailchimp, Email list
c. Make sure to assess via Analytics, etc.