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DUNCAN HORNERDirector | Agency Group

JOHN WILLIAMSONCEO | Qualvu

TODAY’S PRESENTERS

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TODAY’S PRESENTATION IS NOT ABOUT US

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TODAY’S PRESENTATION IS NOT ABOUT YOU

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NOR ABOUT YOUR CLIENTS

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IT IS ABOUT YOUR CLIENTS’ CONSUMERS

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AND HOW CONSUMERS CAN…

help sell your ideas

set you apart

uncover opportunities

help you avoid mistakes

help you create new value to your clients

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IF YOU KEEP PACE, YOU WIN.

CONSUMERS ARE CHANGING, BIG TIME.

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Mobile and web technology are transforming…

…how consumers shop…how they communicate and interact…their expectations on speed and convenience…how they connect with brands

In 2010…

…mobile subscribers surpassed 5 billion

The world population is 6.8 billion

Over 70% of the world’s population now have a mobile phone

Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc

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ADVERTISING IS CHANGING

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MARKET RESEARCH IS CHANGING

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THE OLD WAY

For you and your clients

• Long lead times

• Costly

…and for the consumer

• Out-of-context feedback

• Face-to-face (ideal)

• Groups (not always ideal)

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THERE IS A NEW WAY TO GAIN CONSUMER INSIGHTS

TODAY, WE’LL TO SHOW YOU HOW

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THE NEW WAYQualitative Research

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AND IT IS BETTER

Online and Visual

Stream-of-consciousness feedback

24x7: Any consumer, anywhere

Real: In-the-moment, candid

Continuous communication between brands and consumers

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FASTER.

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YOU NEED THE TRUTH FASTER

EASIER.

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STREAMLINED

Create Project

Qualvu Mobile Video Collection

Qualvu Dashboard

Qualvu Video Report

Video Search

HAS TO BE THE RIGHT PEOPLE

Non-professionalsVigorously ScreenedAny geographyEven the low incidence

Proprietary PanelsWebcamsFlip CamsSmartphones…or we arm them.

TruthIndex™ Algorithm

LESS EXPENSIVEAND BETTER

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OPTIMAL ONLINE DYNAMICS

OPTIMALVALUE

• Focus Groups & IDIs– Current standard– Solid when group interaction & dynamics required

• Online synchronous video– Global reach in IDI setting– F2F, non-verbal, richness of visual + voice– No travel– Limited scale, speed– Probing however human inhibitors + bias

• Online asynchronous video– Global reach in personal diary setting– Highly scalable – Relies on personal, solo feedback for depth + richness– Mobile Cams enhance ethnographic observations

• Online text-based options– Least expensive option– Highly scalable and global– Message board and live chat options– Text, image only restrictions

OPTIMAL CONSUMER DYNAMICS

CONSUMERS WILL HELP YOU

Golden nuggets of insights to support your pitch Deliver FAST intelligence, with better quality insights Increase the value of agency-driven qualitative through

innovative, truthful data Bring insights to life through online video reports

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Not just a report : Better intelligence.

Backbone of Your IdeasExpert Analysis & Findings

Integrated Voice of the Consumer

OTHER KEY INNOVATIONSCONNECTING YOU TO CONSUMERS

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QUALVU BUILD-YOUR-OWN

You: Empowered Transparent and adjustable costsCustomize your DeliverableAny consumer, anywhere, any timeProven

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QUALVU MOBILE APP

Any Qualvu project

Particularly effective for ethnos or on-the-go

Dynamic participant notification

Cost-effective, innovative, and app is free

DON’T JUST TAKE OUR WORD FOR ITREAL SUCCESS STORIES

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AD CONCEPT TESTING

OBJECTIVEHow people reacted to an ad concept, and if there were any changes that needed to be made in order to optimize the campaign.

METHODOLOGYCarefully watching participants reactions on camera, Leo Burnett team assessed whether the edgy concept would resonate among all audiences.

SUCCESS!Candid video output used to "sell" the campaign to BOD and crucial retail partners.

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NEW BUSINESS PITCH

OBJECTIVETrend Influence needed to understand what made spicy chicken lovers lick – or tick.

METHODOLOGYQualvu captured real people in real situations exploring their spicy food and spicy chicken love lives.

KEY FEEDBACK• Scenarios in which they craved spicy food or spicy chicken• Show me! What is spicy all about?• The perfect spicy chicken meal and setting spicy chicken

SUCCESS!Trend Influence won the business and more meaningful creative

“Time savings was HUGE for us. Doing this with a traditional approach would have meant weeks, which we didn’t have.”

“These video chapters became the lifeblood of the strategy that we presented in our meeting when we won the business. Video validated our approach creatively and clearly was a winning move. The creative that it fueled won the pitch but also drove a campaign that, when launched, exceeded all sales goals.”

-Beverly Andersen, Trend Influence

RECAP

Breakthrough online video: Agency game changer

You: Access to consumers anywhere, anytimeCrucial voice in your new business pitchesValidate creativePlay a key role in concept developmentYou as an innovator for your clients

Ethnographic, emotional and candid truth

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WHAT’S NEXT?

Questions?

Send to: qvmarketing@qualvu.com or on twitter (@qualvu)

We’ll post answers online ASAP

Download Case Studies

Request a Demo!

The Qualvu Agency Team standing by

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THANK YOU!

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