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Why would you (or we) create a manual research design for your conjoint project if research software can automatically generate one? Because this enables us to better answer your business questions. In this webinar, Jeroen Hardon, Senior Executive Consultant at SKIM and a thought leader in the field of conjoint analysis, will dive into the use of manual research designs for conjoint studies. In a non-technical way, Jeroen will show how manual research designs give the researcher greater control. By discussing 3 pitfalls to avoid, he will illustrate how manual research designs are better capable to represent the business problem and market reality at hand, and how they allow for maximization of the information value of respondent trade-offs. For more information about SKIM's webinars, visit http://www.skimgroup.com/webinars.
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expect great answers
Why research design matters 3 pitfalls to avoid
#SKIMwebinar
Share your thoughts online:
Jeroen Hardon
Senior Executive Consultant
Abigail Joffre
Today’s webinar host
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Jeroen Hardon
Why research design matters | 3 pitfalls to avoid
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The best hidden mistake in conjoint
Why research design matters | 3 pitfalls to avoid
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Balance
Realism Statistical efficiency
Why research design matters | 3 pitfalls to avoid
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Realism
Statistical efficiency
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VS
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Pitfall 1 | Exclusions
Why research design matters | 3 pitfalls to avoid
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Pitfall 1 | Automated
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Why research design matters | 3 pitfalls to avoid
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Pitfall 1 | Manual
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Pitfall 2 | Not realistic
€ 1,50 € 2,00
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Pitfall 2 | Line - pricing
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case
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Pitfall 2 | Automated research design
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Pitfall 2 | Manual research design
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case
price
Price
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Pitfall 2 | Base Case
€ 1,50 € 2,00
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Pitfall 2 | Base Case
€ 2,00 € 1,50
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Pitfall 2 | Base Case
€ 2,00 € 2,00
? Why research design matters | 3 pitfalls to avoid
Statistical efficiency
Realism Statistical efficiency
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Pitfall 3 | Obvious choices
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Recap
• Pitfall 1: Exclusions
• Pitfall 2: Realism
• Pitfall 3: Obvious choices
• How do you know you got
a manual research design?
Why research design matters | 3 pitfalls to avoid
Go to www.skimgroup.com/webinars
for today’s presentation slides and more!
#SKIMwebinar
Share your thoughts online:
Jeroen Hardon
Senior Executive Consultant
+31 10 282 3503
Abigail Joffre
Marketing Manager
+31 10 282 3535
@SKIMgroup
