Social Media Part 2: How to Use Facebook and Twitter to

Effectively Build Your Business

Dan BischoffScott Terry

Brian Dearden

Success Week Webinars! Nov. 12-19

• www.nspwebinars.com• Build Instant Rapport with Prospects• Social Media for Beginners• Social Media to Effectively Build Your

Business• Easily Share NSP with Others• How to Maximize NSP’s Compensation Plan• Live Giveaways at the end of this Webinar!• Product Promotions

All webinar resources can be found at www.nspwebinars.com

A phone recording of this webinar is available at

1-712-432-0453 PIN 8067844

(Not a toll-free call)

Type in Your Questions!

Let’s Learn From Our Resident Expert…

Dan BischoffDigital Content ManagerNature’s Sunshine Productsdanb@natr.com www.twitter.com/danbischoff

Social Media For Your BizTake a look at some successful Facebook pages in these

articles:

• AllFacebook: The 100 Most Engaging Brands on Facebook

• HubSpot: 20 Examples of Great Facebook Pages

• HubSpot: 7 Awesome B2B Facebook Fan Pages

• Jeff Bullas: Top 10 Small Business Facebook Designs to Inspire You

• Social Media Examiner: Top 10 Small Business Facebook Pages: 2011 Winners

Social Media For Your BizGather information about what is working and

take notes of these key points:

• How often is the page posting? What times are they posting?

• What are they posting? What is getting the most interaction – pictures, links, videos, questions? What is working for them? (Hint: copy what is working)

• How many people post directly on the page? How many respond to a post?

Social Media Examples

More Examples

More ExamplesSuccessful brands engage with their

audience. They don’t preach or sell to them.

What They Have in Common?

• Give a reason to follow

• Consistent

• Entertaining/Relevant Content

• Content that solves problems

Best Practices

• Post 3-5 times a day• Focus on engagement• Have a call to action – ask them to

click, like, etc.• Don’t oversell or undersell – mix it

up!• Make it fun• There is no “right” way

Connect With Us!

• www.facebook.com/naturessunshine

• www.twitter.com/naturessunshine

• www.pinterest.com/naturessunshine

Brian DeardenSpanish Sales

Manager – Network Marketing

bdearden@natr.com

/BrianDeardenNSP

/NSPBDearden

Get connected

NSP Spanish Division/DivisionHispanaNSP

Nature’s Sunshine/naturessunshine

/naturessunshine

Your Profile

• Cover Photo – Does it draw me in?

• Profile Picture – What is my first reaction?

• Timeline/Wall – Would I want to learn more?

Build your list of friends

• Facebook is not a tool to meet new people– This is a warm market

tool

• If someone shows interest in your NSP Business– Direct Message them!

Protect your friends and your business

Tag Team

• Wecome everyone who joins NSP by tagging

• Teach your group to do the same

• RECOGNIZE!

• More Comments, Likes, and Shares– Increases the possibility that someone

will see your post

Questions & Answers

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Live GiveawayWinners

Thank You for Joining Us!

Tomorrow:

Simple Ways to Share Nature’s Sunshine with Others