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((Audio Starts)) Speaker: We had a record breaking number of entrepreneurs registered for this event. I want to thank you and welcome you plus the thousands of others from all around the world. It’s more than we ever expected. When you signed up I promised you rapid product management services. You’ve got to make sure that you stick around for the entire session because at the end I’m going to tell you exactly how you will can get it. Let’s start. You and I both know that you are hear for a reason and I think I know what that reason is. Maybe you are unsure how to get started making money and building your business online or maybe you have started but you are disappointed with our results so far and you are just not sure what you need to do to change that. Maybe you are even doing okay but you know deep down you could be doing much better and you just don’t know what’s missing. What I hear over and over again from online entrepreneurs, people who are trying to get into this business and those who’ve already started is that they are frustrated, they are confused, they are overwhelmed and they are overloaded. For any or all those reasons you are stuck. You have been looking for someone, anyone to tell you in simple terms exactly what you need to do to achieve those things that you want but up until now you haven’t found anyone who’s been up to the task. Because of that, you are stuck and still searching. If that describes your situation, the very first thing I want to tell you is congratulations. You’ve made a great decision to register and more importantly show up. You finally are going to get what you have been searching for. Someone with the experience and knowhow to tell you the real deal about exactly what it takes to succeed online. As you probably already know, I’ve been helping people just like you online for quite a long time. In the last seven years I’ve worked with tens of thousands of

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((Audio Starts))

Speaker: We had a record breaking number of entrepreneurs registered for this

event. I want to thank you and welcome you plus the thousands of others

from all around the world. It’s more than we ever expected. When you

signed up I promised you rapid product management services.

You’ve got to make sure that you stick around for the entire session because at the

end I’m going to tell you exactly how you will can get it. Let’s start.

You and I both know that you are hear for a reason and I think I know what that

reason is. Maybe you are unsure how to get started making money and

building your business online or maybe you have started but you are

disappointed with our results so far and you are just not sure what you

need to do to change that.

Maybe you are even doing okay but you know deep down you could be doing much

better and you just don’t know what’s missing. What I hear over and over

again from online entrepreneurs, people who are trying to get into this

business and those who’ve already started is that they are frustrated,

they are confused, they are overwhelmed and they are overloaded.

For any or all those reasons you are stuck. You have been looking for someone,

anyone to tell you in simple terms exactly what you need to do to achieve

those things that you want but up until now you haven’t found anyone

who’s been up to the task. Because of that, you are stuck and still

searching.

If that describes your situation, the very first thing I want to tell you is

congratulations. You’ve made a great decision to register and more

importantly show up. You finally are going to get what you have been

searching for. Someone with the experience and knowhow to tell you the

real deal about exactly what it takes to succeed online.

As you probably already know, I’ve been helping people just like you online for quite

a long time. In the last seven years I’ve worked with tens of thousands of

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online entrepreneurs and whenever I ask a group of them, what do you

really want from your business? Here’s what they tell me.

They tell me, I want a business that gives me the freedom to do what I want to do.

Travelling, spending time with my family and going out with friends. I

want a business that makes me financially free so I no longer have to

worry and I can do and buy what I want when I want without having to

think about it.

I want a business where I feel certain and in control of my future. I want a business

where I spend my time working on the things that I’m interested in and

passionate about. I want a business that makes me proud and shows the

world what I’m capable of.

If I then ask these same entrepreneurs to tell me how is it really going? It’s a really

different picture. They are not making the money they like if any at all.

They’ve spent so much money on false promises and push button

solutions that they are embarrassed and concerned.

They are worried because if things continue as they are, they will never have what

they really want and they are uncertain because they don’t know how to

fix their situation. That begs a question, why are so many entrepreneurs

struggling? Why aren’t they making the progress they need to reach their

goals?

What’s missing? What’s the difference between the few entrepreneurs who do

succeed and the overwhelming majority that fail. You are going to get the

answer to that question because I’m going to tell you exactly what the

difference is between having your ideal business and what you have right

now and you will see that it’s not what you expected.

There are hidden strategies behind every online success, behind every major

internet marketing guru. I know because I’ve worked with almost all of

them. Some are doing okay when they sort me out but even more where

nobody is before we started working together.

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It was these hidden strategies, the ones not often talked about that made all the

difference. In fact they are very different than what you’ve been both sold

on and told to do.

Yet they are perhaps the most important key to all of the big successes you see

online and before we are through they will be yours to use both to start

and grow your business. This approach works no matter how old or

young you are. It doesn’t matter if you are retired or you are thinking

about retiring or you’re much much younger.

It also doesn’t matter where you are starting from, meaning how much or how little

tactical marketing business knowledge you currently have because the

approach that I’m going to walk you through, the one that has worked for

my clients and will work for you requires just a few small shifts in your

approach while fully leveraging who you are not a new tactic you need to

learn.

Whenever I speak at a conference entrepreneurs come up to thank me and they

almost always say, I wish I would have known all this earlier. I think you

are going to be thinking that too. Therefore I want to tell you what I tell

them up front. I want you to know that because you are here because you

are here and you made the decision to pay attention and absorb my

message.

It puts you miles ahead of the overwhelming majority who are attempting to make

money online which means you now have an advantage over everyone

else who is still stuck in their way of trying to succeed online even though

what they are doing doesn’t work and never will.

I just want to say to you that I admire, appreciate and respect you for taking the time

and reaching out to learn a better approach to building a successful

online business. I need to tell you upfront we’ve got a lot of ground to

cover. I’m going to go pretty fast. In order for you to get what you came

here for, there are three things that I need you to agree and commit to.

One, stay actively engaged. That means no multi-tasking. Close any other programs

that you have open right now because if you don’t remain focused you are

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going to miss important details. Close you other programs push

everything else aside right now.

Two, take notes. Have a pen and paper right in front of you to capture every insight,

every idea and every distinction. Let me know if you have any questions

and all you need to do is just submit them there on the right hand side

and I’ll do my very best to either answer them during or after the

presentation.

If you are willing to honor those three small commitments then i want you to go

ahead right now and enter ‘I agree’ in the comment box on your right and

I’ll take care of the rest. One last point and it’s important.

Clarity in all things is the key to success. In your business, clarity causes you to

succeed and during this webinar it will greatly increase your payoff. I

have a short exercise certain to give you greater clarity and success right

now. Take out a pen and piece of paper. I’m going to ask you to answer

three simple questions that will give you the clarity you need.

Your answers could be a sentence or phrase or even a word, it doesn’t matter as

long as it’s true to you. This is the more important than you realize and

it’s easy so go ahead and do it.

One, write down your reason for being here on this webinar right now. Okay, now

let’s take this a step further. Look at the answer you just wrote down and

now write your answer to this question. What’s important about that?

Remember, it is a phrase, a word or a sentense.

What’s important about your first answer? In other words, why is that important to

you? Right. You have two answers written down, I want you to look at

both of them and write down your answer to this final question.

What will having those, meaning your answers to one and two, do for you? Right.

You should be more clear now why you are here and you know what we’ll

do for you together. Here’s to be a really great thing as we go through

this webinar together I want you to run everything I share with you

through those answers that you just wrote down.

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Use your answers as filters so that you can see and hear how what I’m sharing will

help you not only get what you came here for today but will be the start of

you finally having the answers to succeed online however you define it.

Look, I want you to know I value both your time and I value my own time but just

like in the movie, the Karate Kid, Daniel didn’t him understand why Mr.

Miyagi was having him do what he did. What Daniel didn’t realize is that

waxing the car and mopping the floor, painting the fence and all the other

chores had a much bigger purpose. Mr. Miyagi was turning him into a

karate master.

Had Daniel done what he thought was the right way he thought was the right way,

he would have never achieved the greatness that he reached. It’s the

same here, you might not understand during this webinar why I’m asking

you to do certain things, why I’m asking you to do certain exercises or

why I’m asking you to write some things down or why I’m covering

things.

Just like Daniel, if you suspend your judgment until we are through, you will have a

breakthrough. You will be on your way to being an entrepreneurial

master. For your own sake, you are here, make this time our time

together as powerful as it can be.

Since there are so many of you here right now and we’ve got lot’s to cover, it’s

important that you get the big picture right up front. My sole focus since I

started my company, Strategic Profits, has been and still is this single

goal. Turning struggling entrepreneurs into successful entrepreneurs.

That’s what we do, that’s all we do and we do it all day every day.

Here’s now, we help entrepreneurs replace opportunity seeking with strategic

thinking and that’s important. In fact, you should write that down right

now. Replace opportunity seeking with strategic thinking because the

unmatched results that we help our clients achieve, the success stories

that have attracted clients from all over the world to seek us out is all

based on one simple premise and it is this.

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Opportunity seekers struggle and fail while strategic entrepreneurs succeed. Here

is why, when you think strategically, when you become a strategic

entrepreneur and you look around at the opportunities that are out there,

instead of everything being difficult and a struggle, things become

remarkably easy.

I’m not saying there is not work involved, this is not magic tail wand and I’m not

going to sell you a fantasy, this is a real business and when you think

strategically you are never distracted or overwhelmed by all the

opportunities out there. Instead it’s obvious what your next step is and

exactly what to expect from it.

I would think most of you know who I am and what I’ve accomplished and helped

others accomplish. I’m sure for most of you it’s the reason you are here.

I’m not going to run through all these testimonials but there are two that I

do want o point out to you because they stress the importance of what

I’m going to be sharing with you.

The first is from Brian Tracy. What Brian Tracy said was, Bridges Coaching Program

has made a bigger difference in the profit margins of high level internet

marketers than anyone or anything else, period. The second one is from,

Jay Conrad Levinson who is the founder of guerrilla a marketing.

What he said was, riches turn more starred up entrepreneurs into seven and eight

figure success stories than anyone else I know. Both are powerful

statements and the methods I’ve used to deserve those statements are the

very same methods I’m going to be showing you during this webinar.

In other words, if you get this, if you really get this and put them into action, you will

succeed. One last point, I realized I have a reputation of working with the

biggest and the best, but when Jay Levinson says start up entrepreneurs

he means even those of you who are just starting out with no knowledge,

no experience and no marketing skill. Many of today’s top guru’s were

that way when they first started working with me too.

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For those of you who have already asked that question and believe it or not there’s

been a few already, yes, I do work with raw online rookies too and what

you are going to learn here applies just as equally to you.

I want to share with you my story, how I first failed online and why it’s

caused so many success stories and why it will do the same for you. Ever

since I was eight years old I wanted to be in business for myself because

it’s the surest way to make big money, enjoy the lifestyle most only dream

about and have total control of you r future.

That’s why I’ve always been obsessed about business. As a kid, I learnt

from my dad, a successful business man. In college I got an accounting

degree and after that I spent a year in strategic services, the elite strategy

consulting division above Authory Anderson and Essential Consulting.

At 22 I was finally ready to take the leap. In my very first business it took

a failing business that that was losing a million and a half dollars a year

and I immediately turned it around, boosting sales to $4.5 million and

then a year later transforming it into a $7 million powerhouse all before I

was 26 years old.

Now as to my second business which has started from scratch. I opened a

hypnosis office that grew into a chain of hypnosis centers and in the

process grew from zero to $13 million in sales with over 100 employees.

I’m not telling you this to brag. In fact it’s the opposite.

Even with these two multimillion dollar successes under my best before I

was 30 years old, when I first got online I failed I miserably. You would

think with my previous successes succeeding online would be a breeze

but it wasn’t and it wouldn’t be for you if you followed the method that I

followed when I failed and here is what happened.

First I got seduced into the concept of the internet lifestyle, that I could

check my laptop from the beach for an hour a day and somehow the

profits would magically roll in. I tried thoughts and niches, here are some

of them and I still didn’t do well. Sins and niches didn’t make the

difference, I moved on to marketing tactics and everybody recommended

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different ones to start out with and different ways of doing each of them

and this just made me more confused, more unsure about what to do

next.

I relentlessly tried to find the solution that would bring everything

together for me and actually worked. I ended up wasting more and more

of my life in front of the computer pulling all nighters all the time while

I’m neglecting my family, my health and pretty much everything else.

Not finding what I needed just made me look even more so I looked

frantically jumping from one site to the next, one guru to the next, one

solution to the next. Pretty much 24/7 my mind was racing around trying

to answer how can I make this work, what was I doing wrong.

In a short time I had a severe case of information overload. Everywhere

you turned, I was surrounded by clutter of information. My office, my

desk, my computer desktop, my email box, my bookmarks, everywhere.

Sometimes, I would buy an eBook, print it out only to realize I’d already

bought the eBook before and printed it and I hadn’t gotten to it yet.

Everything seemed more difficult and less effective than it was promised

and sold to me. Everything sounded so simple when it was sold to me so

I’d buy it but I could never make any of it work. I became more

desperate. I started buying ridiculous things that I knew really deep

down in my heart could never work.

I still bought just so I could keep my dream alive kind of similar to the

way some people buy lottery tickets just to kind of dream of what they’d

do if they would win. Obviously none of those worked either. Eventually,

all of this started to take its toll. Not making any real progress, spending

all of my time in front of my computer, buying products with ridiculous

promises plus everything else I just told you about.

I started to really question, what’s wrong with me. I heard about all these

other people doing well and I just didn’t understand why couldn’t I make

it work? I remember so many nights complaining to my wife Debbie,

asking her what’s wrong with me. I feel I’m as smart as all these other

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people doing well, why can’t I just connect the dots? Why isn’t this

working? There must be something wrong with me, what is it?

Deep down I was afraid. I was afraid that I wasn’t ever going to figure it

out and eventually I’d run out of money, be unable to support my family

the way I always have. I was afraid that maybe, just maybe, I wasn’t as

smart as I thought I was. I was afraid that maybe my best years were

already behind me. That I might not ever be as successful as I was before

and at the same time my family was afraid for me and my health, while I

worried about what they thought of me and I was letting them down.

Self doubt started to sip in. I started questioning myself more and more

which fed into this vicious cycle of me spending more and more time in

front of the computer, more and more time searching for answers, more

and more time working, more and more stress, less and less happiness,

less and less results. That was my life for over a year, almost two years.

I was miserable, stressed, insecure and worried about my future. I can

honestly say looking back it was one of the worst periods of my life. I also

realize not that my story is far from unique. In fact it is the common

experience for many entrepreneurs when they first get online. No matter

how difficult and miserable though, I never gave up.

I thank God for that because you never know when you are going to get

the breakthrough that you have been looking for and every night I would

journal, analyzing the issues, trying to understand what were the real

problems. Trying to find the solution and then all of a sudden over the

course of just one week while writing in my journal I made three

discoveries.

The first one was a shocking truth about how certain success traits were

now making me fail. The second was why it was happening, what had

caused my positive traits to turn toxic. The third was what I need to do

about it. It was this breakthrough that changed everything for me. It also

will change everything for you too, because that third discover y is what

every entrepreneur must know if they want to succeed online.

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I’m going to go into detail on each of these discoveries in just a bit and

show you how you can use them to change your results. First there is

more to tell you about my story. Within just a few short weeks of these

three discoveries using what I’ve discovered and making those shifts that

it dictated in my approach, it made all the difference. I finally started to

gain momentum, my sales started to sky rocket.

I started doing less and less and all it took was that moment of clarity

because then I was able to do online what I had done with my offline

businesses. It felt like I was finally back to my real self and all those

issues that I had had had disappeared and they’ve never come back.

Soon, more and more of my friends that I had met at the seminars or met

on forms who were struggling too, saw how much things had changed for

me and they started asking me for help.

Since I knew firsthand how devastating my struggles were to me, I had to

help them. I’d give them advice but that wasn’t enough. Since they didn’t

have the business experience that I had, it required a lot more than just

telling them what I’d discovered. Instead I had to walk them through

each step of the process and as soon as they really got it and they were

able to apply it, the results they got was dramatic as mine.

As my friends started doing better and better, more and more people

heard that I had helped them and so friends of friends now started

contacting me. They offered to pay me to spend time in my office, they

offered to pay me to coach them, they offered to really do anything that I

felt could help them. At first I said not but after thinking about the pain

that I had and the success that my friends where now having and how

much I enjoyed helping them. I decided to see what it would be like to

actually work with a few people who I didn’t know and that they were

paying me for me to teach them.

I decided to do a small coaching program with just 25 clients. Some were

brand new to business, others more advanced. This way I could see if

their experience made any difference, it didn’t. It made no difference at

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all. The ones who didn’t have a business when they started had very

successful ones pretty quickly.

Check this out. Those 25 clients, they increased their business by $40

million in just 18 months. That’s an average of $1.6 million per client.

Another way of looking at it is that these 25 entrepreneurs grew their

businesses by more than $2 million a month each month, month in,

month out for the entire 18 months. Think about that for a second. Think

about the impact that that would have if you were one of those original 25

entrepreneurs.

Whether you have a business right now or not, think about where you

would be right now and it’s no wonder I started receiving such amazing

feedback like Amish Avaol, who said, it was the single best investment I

have made in my business career life. Or Carlene Banting who reported,

in the last 12 months my sales sky rocketed $1.1 million or Mike Filsen

who said he went from $15,000 to $184,000 to $300,000 a month during

that time.

Or Hans Johnson who told me that DGS started an immediate avalanche of

profits starting from $500,000 a year to $6,000,000 a year in 18 month Or

Mark McRae who made over $100,000 in just one weekend thought click

bank while putting in less hours than ever before or Leslie Bertrand who

shared that it was the single most influencing factor in turning her

struggles and her ideas towards profits.

With success like that, I had even more entrepreneurs wanting to work

with me. I was having more fun helping entrepreneurs grow their

business than anything I’d ever done before. It also felt so good because

for the first time in my life I got to witness the huge difference I was

making in the lives of my clients.

I decided to get out of the eBook business that I was in and focus

completely on coaching entrepreneurs to grow their business. That’s

when I started strategic profits. Our very first month in business I

launched my coaching program I releases two free reports. Both went

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viral and my new coaching program sold out in just a few hours bringing

in $3.5 million.

In our first 12 months in business we raked in $7.4 million because of the

incredible success stories of our clients and we’ve been growing ever

since. To this day we are the only company focused on transforming

opportunity seekers into strategic entrepreneurs. Fast forward, back to

the here and now. Nowadays I lead a pretty churn life. I live in sunny

Boca Raton, Florida. I’m not going to tell you that I work 15 minutes a day

and I made multiple millions of dollars because of those 15 minutes.

What I am going to tell you is that my day is exactly the way I want it to

be. A pretty typical day for me today is I wake up each morning with my

beautiful wife Debbie and enjoy breakfast with my two wonderful

daughters, Eva and Al. Debbie then takes the girls to school in the

Masserati that I bought her for mother’s day and drive to the beach in my

Porsche.

There I will spend a few hours writing, thinking, strategizing and then I’ll

head into the office for a meeting with my team and after that I’ll spend

an hour or two at my desk. After that usually around noon, one, comes

two o’clock, my day is done and I have the rest of the day to do whatever I

want with whoever I want, where I want, however I want. Those hours I

do work, I split my time between helping opportunity seeking

entrepreneurs just like you and consulting and working and working with

bigger companies like the ones you see here on the screen.

I get paid $2,500 to as much as $25,000 for doing just that. In fact, last

year I was paid $25,0000 to give a one hour presentation to Microsoft,

Google, Yahoo and a bunch of other big online companies. It is so much

more rewarding and fun working with entrepreneurs, because do you

know what happens when you transform an opportunity seeker into a

strategic entrepreneur? You create success stories like these.

All of these were clients of my coaching program. This is just what I can

fit on this slide. There is a lot more names I’m sure you recognize. If

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you’ve been online for anytime, anytime at all, some of these names

should be immediately recognizable to you. There is no other product, no

other coach, no other program with such an impressive list like this which

is why we are considered the best at what we do.

While it’s exciting to work and share my strategies with the Google’s of

the world, it’s ten times more rewarding helping an opportunity seeker

become a strategic entrepreneur and watching them succeed especially if

they are just starting out and that’s why I’m doing this webinar. It’s for

people who are struggling, people who haven’t even started. I want to

make sure that I make that difference from you.

Now let’s go over the three discoveries that changed everything for me,

everything for my friends, everything for my clients and they will do the

same for you. Like I told you earlier, the first discovery that I made was

realizing that the traits that made me successful were not turning me into

a failure. Here is what happened.

One night when I was trying to figure out where it all went wrong and

what I needed to do to turn things around I made a list of all those

negative circumstances that I shared with you earlier. Remember these

slides? I had these listed in a a page in my journal trying to figure out

how to change things and I was sitting there, just looking at the list and

thinking, maybe I should go back to something else. Maybe I should do

something totally different because this wasn’t working.

All of a sudden a flash came over me and I realized something. Here is

what I noticed. Each one of those things that I thought was so bad had

been driven by the same traits that had actually caused all my early

successes. I know it sounds crazy right? Let me show you what I mean.

On the left side you’ll see the negative circumstances I shared with you

earlier and on the right side you will see the core success traits that cause

the pain because I was following the opportunity seeking strategy.

Unsure of which marketing tactics to use shows that you are trying to find

and use best practices. Wasting more and more of your time online

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displays your willingness to do whatever it takes to succeed. Frantically

looking for what works proves you are putting the time to search for

answers.

Developing information overload reveals that you take complete

responsibility for your own education. Having everything end up more

difficult than you had hoped exposes your ability to remain optimistic in

the face of adversity. Getting exposed to buying magic pills and get rich

quick schemes exhibits a willingness to explore new approaches.

Never getting the results you hoped for uncovers the ability to create

your own hope. Starting to question what’s wrong with me and taking it

all personally, shows you are willing to accept full responsibility for your

results. Afraid you are disappointing your family means that you are

trying to do the right thing for your family and allowing self doubt to sip

in unveils the unique characteristic of being willing to see things as they

are even if it means questioning yourself.

Do you see it? How all of these traits are actually as central to

entrepreneurial success? Look at that list. Look at that right hand side.

Seriously, look at that risk on the right and take it all in. Taking

responsibility for your results and your education, remaining optimistic

and generating hope in the face of adversity and being willing to trying

new approaches and search for best practices. All these things show that

you have what it takes to be a successful entrepreneur, it’s just all mis

directive right now.

You need to realize this. Even if you haven’t gotten the results that you

want so far, you need to get really deep in your bones because this is the

answer to the frustrations, if you just dig it out you have what it takes to

be successful as an online entrepreneur and just keep that in mind

because I’m going to share with you exactly what that difference is

between having these traits and failing and having these traits and having

the success you are after.

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It’s a small shift but it makes a world the difference. Get real clear about

this. Write it down, stick it on your computer afterwards, tattoo it to your

arm, I don’t care what you do but if you are serious about being successful

as an online entrepreneur, you must get this point. When I was an

opportunity seeker, I had all the success traits, all the traits I needed to be

successful as an online entrepreneur but because I was thinking like an

opportunity seeker, I failed.

I didn’t just fail I was frustrated and miserable while doing so. Fast

forward just a few months after I figured out what I’m about to share with

you, I still have the same success traits, nothing had changed there but I

was thinking like a strategic entrepreneur and that made all the

difference. That leads to an incredibly important point and you really

need it to write it down.

It’s not me, it’s my approach. It’s not you it’s your approach and when

you change your approach, your results will improve dramatically. My

life went from one of failure and frustration to having the business

working the way I wanted to having a lifestyle I wanted and a feeling that

there was more potential there to have exactly the life and business of my

dreams. For you here’s the thing to take away from this.

You’ve got the success traits, if you’ve come this far, you have to have

them. You wouldn’t have made it this far if you didn’t which means you

will succeed when you make that shift just like I did. Where you go from

thinking like an opportunity seeker to thinking like a strategic

entrepreneur and that’s what we are going to be talking about next.

I’m sure you are wondering what exactly makes these success traits so

destructive and damaging and that’s what we are going to answer right

now, right here. As soon as I made my first discovery, I knew that if could

just figure out why this was happening, what was causing this, I’d have

the answer I was looking for and a few nights later I figured it out.

What I did was, I dissected my current approach and I looked at internet

business in general and I started to breakdown all the different elements.

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If you are going to try and write this down, you are not going to be able to

keep up. I’m just warning you ahead of time it’s not important for you to

capture all this. There was content, there was list, there was financing,

there was technical, there was systems, there was sales, there was traffic,

there was client relationships, marketing houses, business building, legal

and compliance and affiliate marketing.

That’s not all, that’s just some of it because next I broke it down into even

further sub groups. I had in content articles, pop products, eBooks,

physical books, audio, video, software, content pages, graphics, free

reports, and ecourses, ezines, bonuses, podcasts, and blog entries and

there was so much more.

In list there was list building activities, list management, you want to

make sure you are white listed. There was segmenting and deliverability

issues, there was paying affiliates in the finance area, there was handling

merchant accounts, there was accounts payable, there was vendor

sourcing, budgets, taxes, insurance, payroll and accounts receivable.

On the technical side there was software development, side maintenance,

computer maintenance, tracking, white listing and server maintenance

and it just kept going. There was system development and there was

internal systems and there was software development requests if you

were trying to build your own business because you want to create your

own software that does the things that are done in your business.

In sales there is copy writing. In copy writing there’s sales letters, there is

order pages, there is affiliate recruitment pages, pay per click ads, banner

ads, emails, pop-ins, name catchers and testing. Then you can break

testing down into a much more. In traffic there is SEO, there is link

buying, there is link building, there’s affiliate recruitment, there’s viral

programs, there paper clip, there’s blogs, there’s buying existing and

expired domains, there’s RSS feeds and there’s banner advertising and so

much more.

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In client relationships there is getting testimonials, customer service

issues, free offers, return processing and fulfillment and it just kept going

and going and in marketing there is market analysis and there’s being a

niche detective, there’s surveys, there’s keyword research, there’s ask

database activities, there’s up sells, there’s bumps.

In business building there is the acquisition of related web business,

there’s product licensing. In legal and compliance there is FTC, there is

span issues, there is terms of service issues. In affiliate marketing there is

scanning the program so that you can be an affiliate and then there’s

building separate sites so that you can actually build a list wall from

already referred and other affiliates.

That’s just some of it. That’s just some of the activities that I felt I needed

to be doing and you want to know what it all ended up looking like. What

I saw staring back at me from the pages in my journal? It was this that is

what it ended up looking like. That is when I started to understand what

was really going on. Look at that, this was the reason I was working

harder than I’d ever worked in my entire life and yet I was making less

than I’d ever made in my entire life.

This is the reason why my success traits had turned into negative

circumstances. I thought about my retail store and how ridiculous it

could be for me to even source the fabrics, design the clothes, make the

clothes, sell the clothes, bring up the register and everything else. It

would have been just as ridiculous in my hypnosis business too.

Remember, this was before social media. While you might not do all social

media, there is certainly twitter, there is video marketing, there is social

book marketing, there is Facebook and so much more that you probably

already feel like you must do that wasn’t on my map because of the time

that I actually created my map.

If you are frustrated with your progress, if you are overwhelmed with

your workload or you are just exhausted is there any wonder why? Even

if you were going outsource it all, don’t you see that you couldn’t even

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manage all of the outsourcers that would be required to get all this work

done because the main problem here isn’t a man power problem, it’s a

strategy problem. Remember that, write that down, it’s not a manpower

problem it’s a strategy problem that turns your positive traits into

negative circumstances.

Here is the really crazy part. Even though his is the model that most

opportunity seekers are following, do you know what they spend an

overwhelming amount of their time on? Searching for more activities,

tactics and tricks to squeeze into that chart and that’s crazy. Here’s the

question that you really have to ask yourself. Since when is more the

solution to having too much?

Why on earth would you spend more time looking for more to do when

you aren’t even getting done all the stuff or you want to get done done?

Think for a second about all the time and all the money you’d save if you

stopped buying all of these high price launch products that just drop

more and more tactics that you are not going to get onto your plate.

Think about it. How much easier would it be to succeed if you had a lot

less to focus on and a lot less to think about while you made more, you

worked less and you enjoyed your business and your life more? Make no

mistake my friend. This chart is the chart of a person who is sadly lacking

in strategy. It screams opportunist. It is the symptom of opportunity

seeking and every new tactic that you purchase pulls you further away,

further and further away from being strategic and more and more into an

opportunity seeker and soon you’ll understand why.

It gets even worse because while this was the supposed strategy that I

was following, here is how I was hoping to execute it all. With an

organizational chart that looks like this. If this is your strategy on the

right and you are following the game plan on the left, that’s an

opportunity seeker approach and it’s completely the wrong strategy.

Here is what I have to say to you, stop, stop.

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You will never make the kind of money that you want, you will never have

the lifestyle that you want if you continue down this path, you just won’t

and you must believe me on this because almost every opportunity

seeker I meet nowadays is so focused on the how, they’ve never spent

enough time on the what. In other words, they are so focused about how

to this, how to do that but they’ve never thought through, what are the

right things in the first place, the fewest things that they should focus on

in the first place.

The fewest things that will get them to their goal. The fewest things that

they need to master so that they can have the business that they want.

This is absolutely critical. Pay attention here, you need to realize from

this point forward, another tactic will not and I repeat, will not solve

anything for you because there is no magic button that is going to make it

all happen for you.

That means, a new gimmick that gets visitors to your site will not fix this.

It means that a new conversion tactic won’t remedy your challenges. It

also means that a new eBook promising that if you put in on your laptop

and under your pillow for three days that you will be a millionaire, that is

not going to work either. If you continue to pursue magic buttons you

will just put yourself further and further behind.

It will continue to take everything that is good about you and make it bad.

What you need is a strategy. You do not have a strategy until you know

what you are not going to do, what you are not going to sell, who you are

not going to sell to, what products you are never going to develop, what

tactics you’ll never use, then you’ll have a strategy. All of this leads me to

the third and most important discovery and it’s this.

Not only do you need a strategy but since you are your businesses most

important asset, you need strategy. One that leverages who you are and

what you do well. This is what it means to be a strategic entrepreneur.

It’s the polar opposite of being an opportunity seeker.

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Let’s talk about this discovery. The real key to success online is doing less

not more by developing your own unique strategy. In order to do that,

you need to first determine if you are currently an opportunity seeker.

Here is how you know if right now, present day you are an opportunity

seeker or a strategic entrepreneur. I just want to tell you that whatever

the answer is, if you are an opportunity seeker, don’t worry about it

because I’m going to solve this for you before this webinar is over.

Remember, all those clients who are now doers were opportunity seekers

and so was I. One last important point before you answer. Let me tell you

more about being a strategic entrepreneur. When you are strategic, it is

about getting the greatest result from the least amount of effort with the

least amount of resources in the shortest amount of time. In any

situation, a strategic entrepreneur knows how to get the greatest out

come as quickly as possible from the smallest amount of effort and the

smallest amount of resources.

Here is how you know when you are thinking this way. At any time, in

any day there is one obvious and distinct matched right thing to be doing

in order to grow your business. Not five, not ten, not 20, not 32.3 things

but one obvious next action which is going to make all the difference in

your business in the next day, in the next week, in the next month and the

next year.

Let me ask you, and be brutally honest with yourself, right now at this

very moment. Do you know the exact steps that you need to take and the

right sequence that will take you from where you are right now to where

you want to end up? Do you know the exact steps you need to take to get

to where you want to end up right now?

If it takes you more than a second or two to come up with an answer, then

you are not there yet. Every once in a while though, an opportunity

seeker will ask a question and say, but I do have a plan and it looks

something like this.

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Step one, blogging, joint ventures, you name it. Step two is missing and

step three is profit. This is not a plan, this is a dream and while it might

be funny when you are watching the underpants gnomes on South Park,

it’s not funny when you put your time energy and cash in a half baked

plan that could never work in the real world.

Let’s be clear, speaking in general terms or not clearly defining why your

customers will buy from you , how you will get their attention, what you

will be selling them and how everything in your business will get done

means that you don’t have a strategy.

Also If you haven’t thought though all your options and then eliminated

as many as possible until you are left with your single best game plan that

will take you exactly where you are now to exactly where you want to end

up in the least amount of time with the least amount of effort, then you

don’t have a strategy. The light bulb moment for me was when I relialised

that the only way I would succeed online was just like I succeeded offline.

I needed to develop a strategy that was unique to me, that leveraged who

I was, what I knew and the resources I had. When I had a clothing store

fall on any other store strategy would have been an absolute recipe for

failure. Case in point: there are literally hundreds if not thousands of

successful stores in Manhattan that sell children’s clothes.

If I would have done that I would have failed because I would not have

any singular advantage. However since I was a club kid, since I knew a

club life, since I went to clubs myself and there wasn’t anyone else

specializing in club wear, I built my strategy around the club life and our

success was legendary. The same goes for hypnosis cranks.

It’s even more so online where you have the opportunity to talk to

billions of prospects for free while at the same time competing with every

other business all over the world. That begs the question, what’s your

unique strategy to win online. Remember, online, all your competitors

are just a click away so you need a strategy that sets you apart. One that

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makes you the ideal option for a group of customers that can be reached

online.

One that leverages who you are, what you know and what you bring to

the table. Here is the critical takeaway to succeeding online. In order to

succeed you can’t follow anyone else’s’ strategy because if it is

customized for them, then they’ll always be the best choice for customers

without even trying. What you need is your own unique strategy.

One that allows you to easily win because it leverages who you are

instead of forcing you to be something that you are not, seriously, that is

the only way you can win online. While it might difficult, it’s really not

especially when you have someone experienced showing you the way and

that’s what I’m going to show you right after we cover these four critical

take always.

You discovered that negative circumstances like information overload,

overworking, self doubt and the others are signals that you are following

an opportunity seeker approach. You discovered that your current

frustrations are driven by success traits that when harnessed will actually

cause you to succeed and that success will come quickly. You also

discovered that tactics are never the solution. In fact they are a big part

of your problem right now.

Lastly that to win online you need your own unique strategy that sets you

up to win. You must be wondering how do you actually make that shift.

What is it going to take to leave behind the struggle of being an

opportunity seeker and become the strategic entrepreneur that you need

to be with your own unique strategy setting you up to win in the game of

business. The answer is that we first must assess your business

knowledge.

Why is that important? In order to craft your own unique winning

strategy and become a strategic entrepreneur, you need to know how to

start build and grow a business to maximize the money you make,

accelerate the pleasure you derive and increase the freedom you

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experience. Almost every opportunity seeker I meet has either false

beliefs or inaccurate knowledge about business and what it takes to

succeed.

In the next few slides you are about to see how damaging this can be for

you. Let me post a few serious questions for you to reflect on. What do

you really know about business or more specifically, where did your

beliefs about business come from? Did you get them from super

successful entrepreneurs or from hyperbolic, overpromising sales leads?

Next question, what does owning a business, running a business and

operating a business mean to you and what are you basing that on? What

is has your life experience taught you about what business is all about

and how sure are you that those beliefs are accurate? As long as you hold

on to any false beliefs you will never become a strategic entrepreneur and

generate the income that you desire.

Most people believe that all you need to win in business is common sense and

determination and that is wrong, it’s simply not true. It actually takes

uncommon sense and the proof is that 96% of small business fail. You’ve

probably heard that before. That 80% of small businesses fail within the

first five years and that out of that remaining 20% another 80% will fail

in the next five years which means in total, 96% of small businesses will

fail in the first ten years and only four out of 100 succeed.

It doesn’t have to be that way. In fact in the next two slides I will tell you

why. According to Dunn and Bradstreet which keeps records on over 140

million businesses and has been tracking business for over 167 years,

their records show that of the small business that fail, 90 percent do so

because of lack of skills and knowledge on the part of their owner.

Success and business is not common sense, it’s actually uncommon sense

and it’s also uncommon skills. Before we are through, you will not only

know what these skills are and what that sense is, you’ll also know the

fastest, easiest and most certain way for you do develop them. Just in

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case what I just showed you wasn’t enough to get you thinking, here is

important research from US Bank.

In fact 70% of small business failures, a key factor was that the owner did

not recognize or ignore a weakness and not seek help. I want to point out

to you three critical facts from this research. Fact number one, neither of

these studies listed a lack of tactics as a cause for failure.

Fact number two, the research proves entrepreneurs fail not because

they are not working but because they are doing the wrong work, that’s

why they fail and they don’t even realize it which is why when they don’t

seek out help or guidance until it’s too late they fail. That is why it takes

uncommon sense because it takes uncommon sense to realize that you

need certain skills and you need a unique strategy to succeed.

If that thinking and those skills are missing, it leads to fact number three

which is this. The overwhelming majority of entrepreneurs get the exact

opposite of what they were hoping and dreaming for when they first

started their business. Think about that for a second, think about how

tragic this is. All the time that have put into your business, all the

sacrifices that you made for your business and all the money that you

invest in your business and instead of achieving the lifestyle and freedom

that you desire, the overwhelming majority of entrepreneurs end up

worse off financially and mentally just because the entrepreneur did not

seek out and receive proper training and guidance.

Remember if being successful in business was as simple as finding the

right tactics and using common sense then there wouldn’t be a 96%

failure rate, now this is critical. You have just seen the nasty effects of

overestimating you business knowledge and skills. You need to get real

before you’ll ever get rich. Keep that in mind as you do this exercise and

rate your business acumen. I’m telling you to rate it based on your

current performance.

In other words, what is really happening right now to ensure that it’s

accurate? On a scale of one to ten, how would you rate your business

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knowledge based on your current results? From a score of one meaning

that you studied a lot, done nothing and made no more to a score of two

where you studied a lot, done a few things but made less than you spent.

A score of three means that you studied a lot, tried several approaches,

made progress but you are not making any real money as yet.

Or you are rating yourself a four, meaning that you have got something

working, you are making some money but you are doing it all yourself or

you are rating yourself a five meaning that you’ve got something working,

you are making decent money and you have some momentum, you even

have help too but you are the only one who is actually bringing in the

money.

Maybe you’ve got a six, you‘ve got a business, it’s not growing the way

you like but you are working way too hard for the money that you are

actually making. Or you are rating yourself a seven meaning that your

business is growing, you are making good money but you are working 80

hours a week and you have no life because of it or you rate yourself an

eight meaning that your business is growing, you are making good

money, but you’ve got a job but at least you’ve got the weekends off.

Nine, your business is growing with little attention from you, it’s bringing

in really good money and you’ve still got a few responsibilities but life is

good or finally, ten. Your business is growing without you, you are

making more than you can spend and you are financially free and you are

loving life.

Okay, now it’s time to pick your number if you haven’t already. Think

about the vision that you had for you r business when you first

considered getting started. Imagine it perfect in every way and think

about what your score would need to be in order to make that dream a

reality. If you are being honest with yourself, it’s got to be a nine or a ten,

right? If so, you now know the spread between what your business is

right now and what it needs to be to become a strategic entrepreneur and

have the life that you really want.

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While I know it can be jarring to see the size of the spread, the good news

is that you are getting greater clarity on what you need to do. I said at the

beginning of this presentation that you can make more, a lot more while

at the same time working a lot less than you currently feel that you are or

that you actually are. It is not time for me to show you how it is done and

you will see why no matter where you are right now, this is the path of

getting everything that you wanted meaning that even if you haven’t

started yet, this is the path for you.

One more important thing I need to point out for you. I want to make sure

that you understand that there is a difference between working less while

working on the right things and simply working less. If you are working

less because you are working on the few things that matter, then you are

being strategic but if you working less on the same things that you are

doing right now, that is not being strategic, that’s just being lazy.

What are those few things? What are those few things that matter most?

What are those things that will have you working less making more and

building your dream business while enjoying the freedom that comes

along with it? Well it comes down to three powerful pillars. The three

powerful pillars of being a strategic entrepreneur.

These three pillars are the building blocks to your business dreams and

they are one, play where you can win. Two, only work on what’s essential

and three, achieve speed of execution. I want you to realize while all

three of these pillars are relatively straightforward and simple to grasp,

the odds of you operating this way right now are pretty much slim to

none.

In fact, I want you to take a moment right now and be brutally honest

with yourself because it is the only way that change will happen and

answer these three questions. One, right now, are you doing only a few

things that you are both good at and give you an advantage, yes or no?

Question number two, are you absolutely clear about what is truly

essential for you to get the results that you want? In other words, you

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know what the least number of steps that you will take to get you to

where you want to be, yes or no?

Question number three, are you getting things done quickly with each

passing day, you are doing things better and faster and therefore your

results are increasing while your workload is decreasing? Yes or no?

See I think if you are being honest with yourself, you can see that right

now you are not operating in a way a strategic entrepreneur operates

which is why you are not reaping the results that a strategic entrepreneur

receives.

Let’s talk about these three pillars and what you will need to do to shift

your approach to the strategic side. Pillar number one is the bedrock of

being strategic because when you chose correctly, everything is more

certain and easier to achieve but if you get it wrong, it’s almost impossible

to make any real progress and profits.

Pillar number one is, play where you can win while doing those things

that you do best. One of the biggest problems that opportunity seekers

create for themselves is playing a game where the odds are stacked

against them. What I mean by that is that they pick a niche, a target

market and create an offer where not only do they not have an advantage

but they are actually at a disadvantage and if that wasn’t bad enough they

also end up having to do things that they are not good at, ill equipped for

and don’t come easy to them and that depresses their results and

progress even more.

Here is what it looks like, each day as you put time into your business or

into thinking about your business, it’s challenging because there are so

many things you don’t know how to do and even the things you do know

how to do are not a reflection of your best. Internally it feels like there is

more and more resistance to doing your work because deep down you

are not confident in the results or in your ability.

It can often feel like you are procrastinating or avoiding what needs to be

done but in reality these are just symptoms of being in the wrong place

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and doing the wrong things. Even worse, no matter how much you push

yourself and how much you actually do get done, the results don’t seem to

be there. Any content that you put out doesn’t attract the visitors to your

site and the fans of your work that you had hoped for.

Whatever you are offering is not perceive as a must have purchase from

your prospects. Even though there are billions of people online, you are

lucky if even a few make your business a place to visit. Over time both

these internal and external disappointments take their toll. It’s as if your

mental psyche is getting attacked from all sides. You have the increased

financial pressure of not getting the results you want while spending

more and more time trying to achieve them and at the very same time,

the work you do is difficult, draining and isolating.

The strategic entrepreneur experiences a very different reality. Instead

of feeling any resistance or a desire to procrastinate, imagine you wake

up and you can’t wait to start on your day and work on your business

because instead of facing obstacle after obstacle, the time that you spend

working feels like you riding a wave that is putting you towards success

and ever closer to your dreams and you did amazing things because

everything you were working on, everything on your to-do list were

things that came easy to you and you really enjoyed doing them instead of

constantly having to do things you weren’t good at and that you had to

struggle through.

Imagine, everyone in your market place, in your niche, respects you and

your business for doing great work. Any piece of content you put out gets

lots of attention and lavished praise and your customers are your biggest

fans, spreading your stories all over the web. Imagine feeling

unstoppable that you are in the right place at the right time doing the

right things that you finally found what you were put on this planet to do

and because of that, the money pours in, faster than you ever imagined.

In fact, you are surprised each month when you look at your bank

statement and see how quickly your money and your net worth is

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growing. While that might sound like a fantasy to you, I assure you it’s

not. That’s how I experienced work and so do thousands of other

strategic entrepreneurs because they are doing what they do best in a

niche where they have a huge advantage simply because what they are

good at perfectly aligns with what the market wants. Startling difference

between the two isn’t it?

Yep, it certainly is. Now let me tell you the first two strategic secrets that

will have you shift from the dismal reality of the opportunity seeker to

the desired reality of the strategic entrepreneur. It starts with strategic

secret number one which gives you a powerful profit advantage with a

unique advantage that leverages your personal strengths.

In other words, your business grows simply because of who you are

already and what you already bring to the table. It should be obviously to

you that in order to win in business you absolutely, positively must have

an advantage. In fact every successful business whether offline or online

has some unique advantage they leverage and use to separate themselves

from the pack. Because of it they reap the lion’s share of rewards and

profits from their market.

Contrast that with that opportunity seekers who never have an advantage

because they follow the path. They look outside themselves for what they

should do instead of inside themselves for what they were built to do, so

they end up sacrificing the only thing that will separate them from

everyone else and that is what’s unique to them. In other words, their

talents, their strengths, their life experiences and their passions that

allow them to do a better job than any competitor could do.

Almost everyone online makes this mistake. Following a strategy of

sameness, thinking that you are going to do the same things as everyone

else is doing but you are going to work harder or longer than the rest.

Just to be clear, that’s not a strategy, that’s insanity!

That’s a recipe for diminished results. Depressing activities to do and no

unique advantage whatsoever and therefore it almost never ever works.

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Instead, what strategic entrepreneurs do is first and foremost, identify

their strengths.

Your strengths are a combination of your inborn talents, what you were

basically prewired to be great at. Your experiences, your education and

skills that you have developed over time. These all come together to

create strength. What strategic entrepreneurs do that opportunity

seekers never do is, one, figure out what their strengths are. Two, work

on only those things that allow them to leverage those strengths. The net

result of this is, you easily do great work and therefore bigger profits and

success.

You enjoy your work more and find it very easy to dive into work because

it doesn’t feel like work. When you are doing those things in your

business that revolve around your strength, you want to do those things

and you enjoy doing those things, you appreciate the chance to do those

things and you are richly rewarded for doing those things.

Let me give you an example to illustrate what I mean. I play poker, in fact

I’ve won a few tournaments and I’m quite good. I’m really good at poker

but I’m just okay at tennis. I had a client named Jean Carlo who was a

professional tennis player besides being an entrepreneur and he was

pretty average in poker.

Jean Carlo is much better at tennis than I and I’m much better at poker

than he is. If we were going to play a game for money, obviously I’d want

us to play poker and Jean Carlo would want us to play tennis. Understand

this, in fact write this down. Business is really the biggest game that you

will play for money. Doesn’t it make sense to make sure that the game is

something that you are good at?

Here is the thing, almost every opportunity seeker or struggling

entrepreneur that I meet has this solvable problem, they are playing a

game they can’t win or they are getting ready to play a game that they

can’t win. Imagine how difficult it would be for me, if was planning on

making a living playing tennis against the top pro’s every day, it’s a recipe

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for disaster. What about you? Are the things that you are doing or the

things that you are planning on doing in your area of strength?

If you are like most entrepreneurs I meet, odds are, they are not. You

need to correct this as soon as possible. Here is an example of the

difference in results that you will get inside and outside your strength.

Look at Michael Jordan. Michael Jordan is arguably the best basket ball

player who ever lived. Obviously you don’t become the best basketball

player in the world without being a natural born athlete. He had the

inborn talent to be a natural born athlete but his experience, education

and skills all revolved around basketball which is why when he switched

careers and went into baseball, he could never go very far because his

talent hadn’t been refined enough to be a strength to excel in a game

where he was playing against other baseball players whose strength was

baseball.

((Audio Ends))