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26 May 2010 Marketing. Changed Forever. Social Marketing in a Multi Channel World Paul Cross, Executive Chairman Eservices

Webforward Paul Cross eServices

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Page 1: Webforward Paul Cross eServices

26 May 2010

Marketing. Changed Forever.Social Marketing in a Multi Channel WorldPaul Cross, Executive ChairmanEservices

Page 2: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Eservices + Responsys =• Marketing. Well Executed.

Page 3: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Marketing.• Changed Forever.

Page 4: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

TV / Radio / Print / Direct Mail

Page 5: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Customer Behaviour.• Changed Forever.

Page 6: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Email / Mobile / Social / Web

Page 7: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Channel Power & Preference.

• Changed Forever.

Page 8: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Channel Power & Preference. Changed Forever.

Page 9: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Channel Power & Preference. Changed Forever.

Page 10: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• The way we look at Marketing.

• Changed Forever.

Page 11: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

A Modern Roadmap for Cross-Channel Success

Page 12: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

A Modern Roadmap for Cross-Channel Success

Page 13: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

A Modern Roadmap for Cross-Channel Success

Page 14: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

A Modern Roadmap for Cross-Channel Success

Page 15: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

A Modern Roadmap for Cross-Channel Success

Page 16: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Customer Success

Page 17: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Lifecycle Success

Page 18: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Cross-Sell / Up-Sell

Page 19: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Social Integration

Page 20: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

Cross-Channel Success

Page 21: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Eservices + Responsys =• Marketing. Well Executed.

Page 22: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Demo of the • Interact Suite.

• Stand J9

Page 23: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Complimentary• Whitepaper

• Stand J9

Page 24: Webforward Paul Cross eServices

Marketing. Changed Forever.Paul Cross - Eservices26 May 2010Social Marketing in a Multi Channel World

• Thank you.