Baltimore, Maryland

Blue Sky FactoryDriving Email Marketing Performance

“Web Video Meets Email Marketing” Featuring Flimp Media

Tuesday, February 3 1:00 to 1:45 PM

Blue Sky Factory Overview

Full & Self Service Email Service Provider

Design, execute, track your email marketing communications

Publicaster 7.0

Video Email Marketing with Viewer Analytics

New Technology Solution that enables email marketers to:

Quickly create and edit video landing pages using a drag and drop WYSIWYG interface with no programming.

Deliver to target audiences via Publicaster emails.

Collect and report detailed campaign and viewer engagement, response and viral forwarding activity by individual email address in real time.

Achieve High Audience Engagement and Response Rates

People process visual data 60,000 times faster than text. Why?...Because humans process data from images simultaneously while we process text data sequentially. ¹

Online viewers are 4 to 7 times more likely to respond to rich media (video) ads than static HTML banners.²

1) 3M Corporation research studies 2 ) April 2007 DoubleClick web advertising study

Why Use Audio Visual Content for Email Marketing?

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Examples of Video Landing Page Email Campaigns

What are the Obstacles for Video Email Marketing

Can’t deliver and play audio visual content within emails

Video requires specialized programming and technical skills

Have to link back to video on a customized web landing page

No way track/report detailed viewer activity by email address

Deployment, integration & hosting requires some IT resources

Video sharing sites - low quality, brand interference, not secure, no way to track and follow up viewers, limited analytics, video size limitations

Main objectives for FLIMP Platform:

Eliminate flash programming from content creation and editing

Eliminate IT Resources needed for deployment and distribution

Instant viewer tracking and analytics reporting by email address

Speed up the video landing page development process

Lower the cost of creating and tracking video landing pages

Solution – Video Landing Pages with Email Analytics

Distribute/Track Create/Edit Report/Measure

Video Landing Pages

Video Sales Collateral

Multimedia Communications

Rich Media Web Content

Flash Interface

Drag and Drop WYSIWYG

No Programming

Campaign Analytics

Viewer Engagement

Viewer Response

Form Data

Viral EmailActivity

Real Time Reporting

Data is Exportable

FLIMP – Flash Interactive Marketing Platform

Marketing results across 220 active flimp accounts:

Email click thru rates- 42% for flimps vs. 5.4% industry avg *

Video Start Rate – 97% of viewers had successful video starts

Response Rate – 27% of flimp viewers clicked response links

Video Engagement – 40% of viewers Watch to Completion

* source –email industry stats based on 400 million emails

Aggregate 2008 Flimp Client Campaign Results

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Flimp Studio WYSIWYG for Creating and Editing Flash “Videosites”

Click to set the flimp size along with background color, any border, and a background image

Blank canvas—drag user interface elements here to create a flimp

Creates a snapshot and saves the flimp. Must save for Preview function to be “current”

Single line text (label) 

control

Multiple line formatted text control

Image/graphic control

Video control

Button control

Preview button—save first, then preview flimp as user will see it. No tracking is recorded in preview mode

Precise placement controls

Layering controls

Insert ShapesImport SWF files

Change the description, background, Size, and Shape of your Flimp.

*Requires minimal computer skills and no programming knowledge

Create/Edit Video Landing Pages in Minutes

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Distribute by Email or Embed into Web Pages

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Viewer & Campaign Reporting by Email Address

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How a Flimp Video Message Appears in an Email

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• Products/Services Marketing. B2B, B2C, sales channels, video brochures.

• Non Profit Communications. Fundraising, membership, development, events, communications.

• Event Marketing. Events, training, leadership, seminars, webinars, webcasts.

• Travel & Leisure. Destinations, hotels, restaurants, cruises, tourism, airlines and hospitality.

• Higher Education. Fundraising, student recruitment, admissions, alumni communications.

• Sports Marketing. Events, merchandise, sponsorship activation.

• Employee Benefits. Insurance, health care, retirement, flexible spending accounts.

• Health Care. Enrollment, patient and doctor education, medical products, compliance.

Email Marketing Applications

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Aggregate performance data from nine separate FLIMP video marketing campaigns

Flimp Client Campaign Summary:• Ten separate web video email marketing campaigns created, distributed and tracked using the FLIMP platform. • Five vertical markets represented:pro sports, real estate, financial services, fundraising, and nonprofit.• All client campaigns delivered by email to opt-in lists using the distribution tools available in the FLIMP platform.

Flimp Client Campaign Results:• 42.18% opened email message.• 47.26% of the people that opened their email went to flimp video landing page.• 97.76% of viewers were able to watch the flash video on landing page.• 53.56% of viewers watched the video to completion (avg. video length: 2 min., 16 sec.).• 34.26% of viewers took action by clicking a response link while watching video.

Target Audience Actions Viewers Viewer Response Rate

Received video microsite message via email 61,290 100% of delivered emails

Opened email with video microsite message 25,581 42.18% of email recipients

Launched video microsite (email click thru's) 12,216 47.26% of email opens

Successfully watched video message (video starts) 11,820 97.76% of microsite viewers

Watched to completion (watched entire video) 6,543 53.56% of microsite viewers

Clicked links on microsite (microsite response) 4,050 34.26% of microsite viewers

Viral Recipients (sent to a friend) 489 4.00% of microsite viewers

Flimp Campaigns Generate High Response Rates

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Note (1): Multiple views by the same person within 5 minutes are counted as one videosite view.

Viewer Engagement and Response DataResults from seven email marketing campaigns using FLIMP to promote professional tennis tournaments including the 2008 Sony Ericsson Open, WTA Pacific Life Open, the 2008 Bausch & Lomb Championships and the 2007 Indy Tennis Championships.

Flimps were delivered by email to opt-in mail lists. Combined data from the seven campaigns produced the following results:

• 29.14% of email recipients opened their email message.• 40.17% of people that opened their email went to the flimp video landing page.• 97.37% of flimp viewers were able to watch the video message.• 65.37% of viewers watched to completion (avg. video length – 1 min 16 sec).• 24.30% of viewers clicked a response link while watching video.• 4.34% of viewers were viral recipients.

Target Audience Actions Viewers Viewer Response RateReceived flimp videosite message via email 52,319 100% of delivered emails

Opened email with flimp videosite message 15,245 29.14% of email recipients

Launched flimp videosite (email click thru rate) 6,124 40.17% of email opens

Total videosite views (includes views from viral recipients) (1) 6,313 41.41% of email opens

Successful video starts (viewer engagement rate) 6,147 97.37% of videosite viewers

Watch to Completion (watched entire video) 4,018 65.37% of videosite viewers

Clicked videosite response links (viewer response rate) 1,534 24.30% of videosite viewers

Viral Recipients (sent to a friend) 274 4.34% of videosite viewers

Flimp Pro Sports Client Campaign Results

To integrate flimps into your email marketing campaigns,

contact:

Tim Barton410-230-0061 x151

tbarton@blueskyfactory.com

Thank you!

Q&A