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S c o t t Pr evo s t | Pr inc ipal Deve l o pment Manag er | Bing
•Disambiguation, refinement, etc.•User sessions
Query Understanding
•Structured and semi-structured data•Entities, relations & concepts in text
Document & Content
Understanding
•Simply tasks & satisfy user needs•Reduce user investment
User Experience
Type navigational, informational, transactional
Scope general v. specific
Context single query v. session w/refinements
Syntax can I say the same thing in a variety of different ways?
Disambiguation entities, attributes, actions
•Synonyms, acronyms, abbreviationsTerm expansion
•{height empire state building}•{how tall is the empire state building?}Flexible syntax
•Carnegie Mellon University Robotics Club•[ [ [ Carnegie ] [ Mellon ] University ] Robotics Club ]Entity detection
•Hilton locations v. Hilton appearancesDisambiguation in
context
•Barack Obama birthdateEntities & attributes
Query: who mocked sarah palin
Query: Barack Obama stimulus package
Concise, but misleading
The...debate over the Economic Stimulus Package has been going on forever...
Concise
It seems like… the debate over the Economic Stimulus Package has been going on forever…
Too long?
It seems like the tumultuous argument and debate over the Economic Stimulus Package has been going on forever, but it hasn't even been a whole month.
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.