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Web 2.0 - The accelerator of a major shift Connek cafe session by Tien Nguyen
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What to expect?
What this talk is NOT about: A technical talk A theory backed by research data
It’s about Signs of a major shift in human interaction & collaboration behaviors business models organizations IT architecture …
Agenda
Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A
Why Care?
Sources: Fast Company, Mashable, Fischbow, Alexa
Why Care?
World Map of Social Networks
Source: Data Junkie
World Economic Forum 2007, Davos
This year’s key theme: “The Shifting Power Equation”
Economics: New drivers Geopolitics: The need for fresh
mandates Business: Leading in a connected
world Technology and Society: Identity,
community and networks
World Economic Forum 2007, Davos
Wisdom of Youth session
“This generation is the generation of content generators...
who are comfortable to use the net transmit their own
knowledge and their own identity”
Who Will Shape the Agenda session Public opinion, thus politics: “you cannot make a
political decision now without involving people into the
decision”
“Younger people, thus economy, management”
[Young people] “are more idealistic, express
themselves more enthusiastically”
Gartner Symposium/ITxpo 2007 –Emerging Themes Consummerization of IT & pervasive communications
Affordable access to technologies and contents + virtual communities disruption in technology sector
Increased importance of individual and how to interact with companies (as employee or customer) Destabilizes balance between companies, organizations, governments and consumers
“ a few years from now, companies will have to provide a scaled down version of contents, applications and value-added services to a selected number of customers, in either personal, virtual, or home environment.”
Alternative delivery model of IT New ways to access and consume information new
hardware and software licensing and delivery models Growing desire for new ways of paying for services, not
products
U.S. VC Investment into Web 2.0
Source: Venture Beat
Learn to do something new (i)
Search on Amazon
What people talk the contents? What are key areas, concepts?
Learn to do something new (ii)
More about the concepts and author’s view about the topic
Learn to do something new (iii)
Who read and their discussions of the author’s ideas and the topic
Learn to do something new (iv)
What relevant blogs talk about? Is the book worthwhile?
What if I have no clue about the topic?
Start with searching Wikipedia and finding related topics and links
Collaborate w. friends (i)
Coordinate project milestones, tasks, messages with BaseCamp
Collaborate w. friends (ii)
Jointly brainstorm with Googledocs, plan meeting with Whentomeet
Collaborate w. friends (iii)
Invite and confirm meeting, inform, remind people w. GoogleCalendar
Collaborate w. friends (iv)
Conference w. Skypecast. Share app. w. Unyte & slides w. Slideshare
Collaborate w. friends (v)
Jointly read, rank and comment on Web articles with Corank
My Web portal - Netvibes
Gmail
Delicious tags
Delicious button
Corank button
Delicious bookmark view
Google calendar
Yubnub search
Find a Contact
Keep in touch with my network
Agenda
Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A
Initial (O’Reilly’s) Definition - Features
"Network as platform" - browser Participation Rich, interactive, user-friendly
interface – Ajax++ Social-networking Enhanced graphical interfaces
Initial (O’Reilly’s) Definition
Another Definition…
Source: FutureExploration.net
And Classification
Source: FutureExploration.net
XML and SOA
XML: separated information from presentation, allows Sharing Reuse: mashup
Web service & SOA (Service-oriented architecture) Abstract services from data and
applications Enable fast composition of new
applications Remove the boundaries
Agenda
Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A
Reasons – A new Web demography
New net generation: “the Millennium generation” Grew up in post-cold-war Questions official sources and
status quo Immerged in technology Multi-tasking, partial attention Demands speed Eager to express
A generation that leads the trends
Reasons – Commoditization of technology
Tech is everywhere: cell phones, broadband, cameras, camcorders, iPods, etc.
Matured Web technologies and frameworks
Applications, computing capacity & network speed allow multimedia, 3D applications
Easier and faster to develop Web applications; as well as create, share and subscribe to contents
Implications – Business Model (i)
Type of Service Values to users and content generators Business modelVirtual world, virtual goods Emotional values (be who you want to be, be
present, be cool/romantic, meet other people, etc.)
Virtual goods fee, advertising
Online (office, video/picture editing, project management, communication, etc.) tools
Replacement of desktop tools, collaboration, productivity
Subscription for premium service; funding from complementing services
Market/broker platforms Mediation, effective tools, lower costs/risks Service fee, advertisingSocial media sites Easy ways to publish, find and subscribe to
sources, revenue sharing for content generators
Advertising
Social networking sites Emotional values (share things with friends, make news friends, keep contact with friends, etc.)
Advertising, service brokerage fee
Blog, podcast engines, wiki Emotional values (let people know what I know/like/do, be known to the world, popularity, etc.), share the knowledge
Subscription for premium service, advertising, funding from complementing services
Mapping tools Find location, driving direction, local stores, etc.
Local advertising, funding from complementing services
Mashups Find related information, access to large audience
Funding from related services, service fee, commission, advertising
Widgets, Web portals, feed engines
Easy-to-use tools to publish and track consumption, to select information to consume; access to large audience
Funding from related services (media, related services, etc.)
News engines Easy way to select and get trusted news advertising, funding from media companies and other companies benefit from PR
Social bookmarking, clipping Easy way to select and let others know what you find interesting
advertising
Details: TheNextOrg.com
Implications – Business Model (ii)
The “economy of attention” funded by advertising
The “long-tail”: extend demand toward low-frequency, low-volume
Creative light-weight business models
Details: TheNextOrg.com
Other implications
Interaction and cooperation Attention Hierarchy Boundaries Copyright …
A major shift in human behaviors, society, organization, IT architecture, etc.
Agenda
Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A
Vietnam – Internet usage is low
Online advertising revenue = 0.5% total domestic advertising revenue
Approx. 14.9M Internet users (Jan. 2007) • 17.5% population, • 3,7% Asia’s online population
Survey respondents are early-majority technology adopters
Awareness of Web 2.0 is low
Inefficient way of consuming contents
Users not familiar with new developments in the field due to lack of efficient way of consuming contents
Only use low-bandwidth-demand applications
Low bandwidth limits media accessLack of awareness about Web 2.0 applications
Most of respondents have Yahoo!360 blogs
Except for blog, users mainly consume, not generate data
Web 2.0 (blog) is an extension of chat
Huddles to Web 2.0
Respondents think low awareness & lack of practical applications, not investment, are the main huddles to Web 2.0
Barriers to Web 2.0 in Vietnam
Limited Web usage Low bandwidth Low awareness of new applications
Lack of efficient ways to collect info Passive users
Lack of suitable business models Copycats without real values Online advertising market is small
Late arrival of next generation: 9x Later: content controls and
regulations
Vietnam Web 2.0: Opportunities
Green field: freedom of creation Young people: understands
needs & are capable of developing applications
Lightweight models: low initial investment
VCs are ready to invest in good ideas
Increasing interests in online advertising
Agenda
Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A
Recommendations
Use RSS readers Explore existing applications: join, test Try to build some widgets, gadgets,
mashups Learn to program scalable Web
applications, or find good programmers who can
Create applications for fun and share with friends
Create habit of giving credit, spreading good news
Exchange information and idea with business (esp. online advertising) folks
What we can help?
Start business idea evaluation and development support
Organize talks about online marketing and advertising
Create discussion forum with business people
Filter and update info about Web 2.0
Establish a seed fund
Recommended Readings/Viewings
World Economic Forum Annual Meeting Report: http://www.weforum.org/pdf/summitreports/am2007.pdf
How Mass Collaboration Changes Everything Video Cast, Don Tapscott: http://reflectweb.reflectsystems.com/getContent.aspx?WCID=019ef585-f975-4943-a5e7-ead6961924d0
Web 2.0 - The machine is Us/ing Us, Mike Wesch: http://www.youtube.com/watch?v=NLlGopyXT_g&mode=related&search=
Agenda
Why Care Concepts Reasons and Implications Web 2.0 in Vietnam Conclusions Q&A
The EndTien Nguyen – TheNextOrg.com
