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Playf ul Labs Hi, we are Playful. @yanivcorem | Chief Ninja @PlayfulLabsCo

We are playful

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PlayfulLabs

Hi, we are Playful.@yanivcorem | Chief Ninja @PlayfulLabsCo

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PlayfulLabsHi, I’m

Yaniv

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What is Gamification?

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Gameful Design(aka Gamification)

[WHAT] The skillful weaving of game thinking & game elements [WHERE] into real world applications [WHY] to change behavior and achieve results.

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Quickfire ChallengeClean up your inbox

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Motivation 1.0 / Dan Pink

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Motivation 2.0 / Dan Pink

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Motivation 3.0 / Dan Pink

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Self Determination TheoryRichard Ryan + Edward Deci

•Autonomy•Mastery (Competence)•Meaning (Relatedness)

•Safe•Fun

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Playful LabsDesign, Technology, and People at Play

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The Opposite of Play is not Work, it is Depression.

Brian Sutton-Smith

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Playful LabsWe are on a mission to explore the limits of human playfulness.We seek to craft engaging solutions by bringing design, technology, and people into play.

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How we play

Research Definition

Ideation Prototyping

Testing

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We really make sushi

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Gameful Design ProcessBusiness Domain

KPIsAudience

InfrastructurePain Points

BPM

Game DomainMechanicsDynamics

FlowJourneyTheme

?

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GuessIBM Research (Haifa)

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GuessIBM Research (Haifa)

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Games for CrowdsIBM Research (Haifa)

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Games for CrowdsIBM Research (Haifa)

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Games for CrowdsIBM Research (Haifa)

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Games for CrowdsIBM Research (Haifa)

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Design for AdherencePfizer + Bezalel Academy of Arts and Design

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Google

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Google

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Google

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Startups

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Thank [email protected]